Why Creating Your First Blockbuster Online Product Is Easier Than You Think

chocolate cupcakes with white frosting and rainbow sprinkles

Imagine you’ve just launched your first product.

It’s a short little course, just a few weeks long, that teaches the “DIY” version of the topics you help people with every day. You built it once, delivered it online, and now it works for you while you’re off doing other activities you love.

This online course has been a transformative force in your life.

You’ve found financial freedom, because you’re no longer constrained by the economics of trading time for money. And you’ve multiplied your impact, making the world a better place for dozens, hundreds, or even thousands of people.

It’s a pretty picture, isn’t it?

But you and I both know it isn’t so easy to achieve.

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10 Essential Tips for Creating Mobile-Friendly Emails

three people, each holding and looking down at a different mobile device

Each time you send an email, you should be aware that a huge portion of your subscribers are going to open your message on their phones or tablets — not on their desktop computers or laptops.

It seems that every other week a new study cites an overwhelming number of people who read emails on their mobile devices — 51 percent according to Litmus66 percent according to Movable Ink.

The numbers vary, but the savvy content marketer knows that overlooking mobile-friendly emails is a big mistake.

Your job is to not only get your emails opened and read, but also to make your customers’ experiences just as strong as if the messages were opened on laptops or desktops.

Do you know how to make that happen?

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How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy

a group of people sitting on the subway, a man stands by the door

Customers. Complex bunch.

They pull out their wallets and purses to trade hard-earned dollars for stuff. Stuff we design, organize, grow, program, or manufacture.

Stuff like curved TVs. Endurance events. Spicy vodka. Graphic design textbooks. Massive multiplayer online games. Lilac bulbs. Tax preparation software. Workout regimens.

If customers buy the stuff you make, then you got two things right:

  1. You built a healthy audience.
  2. You built products they love, which, of course, explains their buying behavior — if they have the money and they want it, they’ll buy it.

It’s not magic. There’s a blueprint. A faithful roadmap.

But that’s not all of it.

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Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business)

social women standing in line for a sale

Are you working your butt off to run your business?

But feeling you’re not making enough progress?

You’re building a social following, slaving over weekly blog posts, and managing a heavy client load. Perhaps you’d also love to develop digital products or write a book. But it’s difficult to find the time when you juggle so many demands, right?

Building a thriving online business may often feel like an insurmountable task.

But when you learn the right way to apply the addictive power of email, you’ll possess a dynamite business tool.

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The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]

shavings from sharpened pencil on top of pencil

So, you’ve written a piece of sales copy. Congratulations — that’s no small feat.

But, before you celebrate, there’s just one issue: Now what?

After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.”

And why is “great rewriting” important? One reason: the bottom line.

  • Will it compel?
  • Will it convert?
  • Will it close?

You need to learn how to optimize first draft copy to support your bottom line.

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Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories

group of reporters with cameras and microphones eager to interview a source

Writing well-structured articles that inform, educate, and entertain is not as easy as it looks.

There are billions of webpages out there that contain poorly written, unimaginative, boring content.

But those aren’t the descriptions you want associated with the media you produce, right?

As all content marketers who want to grow their digital media platforms know, audiences reward websites that offer special resources, whether they’re up-to-date blogs, in-depth ebooks, smart podcasts, or evergreen whitepapers.

There is, of course, a definite knack to writing well, especially about a newsy topic. And the print industry is particularly adept at understanding how to tell this kind of story.

Journalists are trained to write content that will hook readers from the first sentence and make them want to read on.

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