What You Don’t Know About Copyright Can Hurt You

are you breaking the law with your content?

As writers, we are very protective of our own creations.

But when we perform research on a topic and come across the perfect passage on a website, or an image that perfectly captures the essence of the point we are trying to make, sometimes it can be tempting to just copy and paste it into our own content.

With that one move, however, you commit copyright infringement — which could cost you your reputation and your business.

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Are These 4 Common Legal Mistakes Putting Your Content at Risk?

how to get the law on your side

If you’re doing it right, your digital media business is probably an intellectual property factory.

Smart small businesses have a content creation conveyor belt and publish new content all day everyday, from ebooks to infographics.

And while there is a lot of talk about the benefits of creating content, there is very little talk about protecting it.

Yeah, I said it. Your content needs protection.

Because your content is intellectual property, otherwise known as original creative works used in commerce.

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A Simple Content Marketing Strategy for Creative Folks

man with glasses working on laptop on yellow couch

I promoted my business the wrong way for a long time.

Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback.

I quickly realized this approach wouldn’t take me very far. Why?

Because that’s what everyone else does. And you’re assuming people who aren’t design experts will recognize your creative work as superior.

Most people naturally want to buy from people they know and like. So, how do you display your work while making it easy for prospective clients to learn about who you are?

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Solve Your Blank-Page Problem With This Visual, 3-Step Content Creation System

A visual system for organizing your content ideas

In the movie Amadeus, the creatively frustrated composer Antonio Salieri discovers pages of Mozart’s original, handwritten compositions and remarks, with utter anguish:

He had simply written down music already finished in his head. Page after page of it — as if he were just taking dictation.

When it comes to writing, do any of us know what that feels like?

Maybe once in a blue moon we are lucky enough to stumble into a Mozart-esque state of content creation — dropping perfectly formed prose into our blog or ebook without any struggle.

For most of us content marketers, this is not the case, even though we aren’t short of inspiration, ideas, or coherent thoughts.

Why? Because we’re writing backwards.

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7 Potent Tips for Creating a Travel Blog Unlike the Rest

How to make yourself heard in a crowded field

Travel blogging has become a popular profession in recent years. When I started my blog in 2008, I only knew of a handful of dedicated travel bloggers.

Now, there are thousands of people trying to make it in the industry. Last year’s travel blog conference, TBEX, had more than 1,200 attendees compared to 100 just five years ago.

The dream of getting paid to travel the world drew me to the profession. I wanted to write guidebooks and be an intrepid travel writer like Bill Bryson or Anthony Bourdain.

Travel bloggers are just like other bloggers, though: they want to overcome obscurity and make it to the top of a big heap.

The problem is that new bloggers tend to follow established patterns and copy the success of others. In doing so, they end up contributing to the echo chamber in their field.

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How to Crowd-Publish Your Content Without Asking for Money

groups of people talking at a party

If you read the headline, “Portland Entrepreneur Raises $13 Million by Enticing 62,000 People to Buy His Cooler,” which part fascinates you?

How about, “7,000 Hungry Folks Raise $55,000 for Potato Salad Project?”

I imagine, if you’re anything like the majority, those large amounts of money stand out. After all, $13 million is a gigantic amount of cash, as is $55,000 for potato salad.

But whenever I come across crowdfunding campaigns like these, it is the crowd of people who band together that captures my attention.

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