Every few months, a hot, new social media tool hits the scene — Pinterest, Periscope, Foursquare, Blab — and some marketing experts make it sound like if you’re not using that new platform, you’re missing out.
That notion gives me a massive headache. Like everyone else, I feel pressured to have a presence on every social media platform, but I can’t possibly contribute to every one — at least not without doing a lousy job on all of them.
Wouldn’t it be great if we could simply focus our social media marketing efforts on one or two platforms we know our prospects use to share content and connect with one another?
But how do you know which social media sites to choose?