Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business)

social women standing in line for a sale

Are you working your butt off to run your business?

But feeling you’re not making enough progress?

You’re building a social following, slaving over weekly blog posts, and managing a heavy client load. Perhaps you’d also love to develop digital products or write a book. But it’s difficult to find the time when you juggle so many demands, right?

Building a thriving online business may often feel like an insurmountable task.

But when you learn the right way to apply the addictive power of email, you’ll possess a dynamite business tool.

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The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]

shavings from sharpened pencil on top of pencil

So, you’ve written a piece of sales copy. Congratulations — that’s no small feat.

But, before you celebrate, there’s just one issue: Now what?

After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.”

And why is “great rewriting” important? One reason: the bottom line.

  • Will it compel?
  • Will it convert?
  • Will it close?

You need to learn how to optimize first draft copy to support your bottom line.

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Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories

group of reporters with cameras and microphones eager to interview a source

Writing well-structured articles that inform, educate, and entertain is not as easy as it looks.

There are billions of webpages out there that contain poorly written, unimaginative, boring content.

But those aren’t the descriptions you want associated with the media you produce, right?

As all content marketers who want to grow their digital media platforms know, audiences reward websites that offer special resources, whether they’re up-to-date blogs, in-depth ebooks, smart podcasts, or evergreen whitepapers.

There is, of course, a definite knack to writing well, especially about a newsy topic. And the print industry is particularly adept at understanding how to tell this kind of story.

Journalists are trained to write content that will hook readers from the first sentence and make them want to read on.

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The 6-Step Process to Building Better Relationships With a Data-Driven Approach to Outreach

golden retriever puppy running alongside an English bulldog

Outreach is the art of connecting with bloggers or authors and building relationships through social media, email, or other online channels.

It’s a subject near and dear to my heart.

Earlier this year, I spoke about this topic at Authority Intensive, sharing the insights I learned while down in the trenches — building outreach teams from scratch, and seeing them lose opportunities to gain substantial visibility because of a lack of data-driven research and improper targeting.

Truly effective outreach is based upon deep research, relationship-building skills, and a fundamental understanding of SEO

To form the relationships you want, you need to customize each outreach campaign.

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The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience

two question mark cufflinks

On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?”

The quiz was built to raise awareness for several new cake recipes on the site, and the results of the quiz showed each quiz taker’s “cake type,” as well as a link to check out the recipe for said cake on Food52’s blog.

By the end of the day on July 7, just three days later, the quiz had been viewed more than 20,000 times — it was a hit.

Food52’s quiz-success story is not the only recent one. In the last six months, quizzes have been popping up at an increasing pace all over the web.

Content marketers are itching to get involved, but the elements of a successful quiz are complicated.

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Clueless About Technical Writing? Get Started With These Essential Tips

drawing of a man scratching his head while reading a book on a solid teal background

Technical writing is like copywriting’s old, boring uncle.

In the communicative garden party that is online content, Copywriting gets everyone a drink and socializes, while Technical Writing runs the grill and feeds all the guests.

Copywriters may think technical writing is simple, but it actually presents a number of challenges unique to the discipline.

If you receive a technical writing assignment, will you know how to handle it?

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