With a deep sigh, Helen Fields switches on her PC. Another Monday. Another article to write about leadership.
Hasn’t everything been written already?
Helen checks her Twitter stream and answers a few emails. She doesn’t feel like writing. Not yet. She googles the word “leadership.”
756 million articles. Ouch. But still … Helen knows she can help, encourage, and inspire her readers.
While sipping her green tea, she leafs through her notebook with article ideas. Nothing feels right. Everything feels bland.
She doesn’t want to write a humdrum article. She doesn’t want to dump her ideas online. She wants to write with power, passion, and pizzazz.
She wants to wake up her readers, electrify them with her words, and jump-start them to change the world.
Why write if you can’t inspire change? Why write if people only skim your subheads before clicking away? How do you choose vivid words that make readers not only remember — but also love — your ideas?