7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance

Aerospace scientists with equipment

So, you’re full of information and have a dramatic story for your audience?

Good.

But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing.

Before I spill the secret, let me tell you what it’s not …

It’s not about having the right intentions. Your intentions don’t even matter.

Your burning desire to enlighten those around you thirsting for knowledge is useless unless you can clearly explain the information you’d like to share.

The problem is not your amount of knowledge; it’s how you distribute it.

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No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients

image of a coffee cup with an intricate design in the foam and a cookie next to it on the saucer

You sit down at your desk.

You start your computer.

You check Google Analytics and your email provider dashboard. A deep sigh escapes from your soul.

Why is your number of email subscribers still so low?

Why aren’t readers flocking to your blog?

And when will those business inquiries finally arrive?

We all know that blogging is hard work, but what should you do when your efforts don’t seem to pay off?

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A Step-by-Step Guide to Creating Your Self-Hosted WordPress Website

image of A Step-by-Step Guide to Creating Your Self-Hosted WordPress Website

You know it’s about building a new media asset of your own.

You know that being a digital sharecropper is not cool.

And you know WordPress is the most popular content management system on the Internet (and it’s free).

But did you know it’s simple to get started with your own WordPress site, on your own domain, right now?

To prove it, we’ve put together the graphic below that takes you through the process, step-by-step. If that’s not enough, you can also register for a completely free course that digs down into the details.

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Download Our Free Introductory Guide to the Genesis Design Framework for WordPress

image of genesis beginners guide

We’ve been thinking a lot about people who have hosted WordPress sites lately.

As elegant and simple as it is, WordPress can be a little daunting if you’re just beginning to work with it. The beauty of it though, is that it doesn’t have to be.

So, we’ve been taking some time to think through the big questions people have when they’re just starting out.

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How to Publish Your Book in the iBookstore

image of iBookstore

One of the original forms of content marketing is publishing a good old-fashioned book. It’s not the book sales that make most business authors wealthy, but what they can do because they’ve written a book — consulting, speaking engagements, and more.

But here’s the twist. A recent report out a few weeks ago that electronic books are outselling paperback books, and Apple expects to sell more than 28 million iPads by the end of 2011. So it’s no surprise that a lot of writers want to know how they can get a new-fangled electronic book into the iBookstore.

Getting your book into the iBookstore can be a low-cost and profitable route that exposes your work to entirely new markets. But getting a book approved by Apple isn’t a simple process.

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The Three-Step Guide to Getting More
Traffic by Writing Less

image of person sleeping in a hammockEver wonder where you’re supposed to find the time to promote your blog?

If you’re blogging in your spare time, it can seem impossible. You’re already struggling just to publish a post every weekday, and sometimes you can’t even manage that. You want to work on your SEO, twitter following, and relationships with popular bloggers, but you also have a job, family, friends — responsibilities that are just more important.

And so you wonder: should you just keep going, doing the best you can?

Or is there a strategy you can use that doesn’t require so much time?

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