Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories

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Writing well-structured articles that inform, educate, and entertain is not as easy as it looks.

There are billions of webpages out there that contain poorly written, unimaginative, boring content.

But those aren’t the descriptions you want associated with the media you produce, right?

As all content marketers who want to grow their digital media platforms know, audiences reward websites that offer special resources, whether they’re up-to-date blogs, in-depth ebooks, smart podcasts, or evergreen whitepapers.

There is, of course, a definite knack to writing well, especially about a newsy topic. And the print industry is particularly adept at understanding how to tell this kind of story.

Journalists are trained to write content that will hook readers from the first sentence and make them want to read on.

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The 6-Step Process to Building Better Relationships With a Data-Driven Approach to Outreach

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Outreach is the art of connecting with bloggers or authors and building relationships through social media, email, or other online channels.

It’s a subject near and dear to my heart.

Earlier this year, I spoke about this topic at Authority Intensive, sharing the insights I learned while down in the trenches — building outreach teams from scratch, and seeing them lose opportunities to gain substantial visibility because of a lack of data-driven research and improper targeting.

Truly effective outreach is based upon deep research, relationship-building skills, and a fundamental understanding of SEO

To form the relationships you want, you need to customize each outreach campaign.

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The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience

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On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?”

The quiz was built to raise awareness for several new cake recipes on the site, and the results of the quiz showed each quiz taker’s “cake type,” as well as a link to check out the recipe for said cake on Food52′s blog.

By the end of the day on July 7, just three days later, the quiz had been viewed more than 20,000 times — it was a hit.

Food52′s quiz-success story is not the only recent one. In the last six months, quizzes have been popping up at an increasing pace all over the web.

Content marketers are itching to get involved, but the elements of a successful quiz are complicated.

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Clueless About Technical Writing? Get Started With These Essential Tips

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Technical writing is like copywriting’s old, boring uncle.

In the communicative garden party that is online content, Copywriting gets everyone a drink and socializes, while Technical Writing runs the grill and feeds all the guests.

Copywriters may think technical writing is simple, but it actually presents a number of challenges unique to the discipline.

If you receive a technical writing assignment, will you know how to handle it?

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4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries

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Are your blog posts helping you win clients?

Blogging helps boost your authority, drive relevant traffic, and generate leads.

But are your blog posts working for your business?

Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads.

Not just one lead. But a handful or more of quality leads.

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7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance

Aerospace scientists with equipment

So, you’re full of information and have a dramatic story for your audience?

Good.

But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing.

Before I spill the secret, let me tell you what it’s not …

It’s not about having the right intentions. Your intentions don’t even matter.

Your burning desire to enlighten those around you thirsting for knowledge is useless unless you can clearly explain the information you’d like to share.

The problem is not your amount of knowledge; it’s how you distribute it.

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