Posts Filed Under Tutorials
by Brian Clark
If you’re blogging to promote your services, physical products or digital offerings, you understand that getting a return on investment for the time and effort you put into blogging is important. On the other hand, if you spend all your time relentlessly pitching your wares, you’ll find that you alienate a good portion of your prospective audience.
The problem bloggers face from a selling standpoint is that various readers are at different awareness levels, depending on how long they’ve been reading and how much exposure you’ve provided to your offer. I was reminded by the great John Forde of Copywriter’s Roundtable that this is not a new problem.
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by Brian Clark
Facebook has been all the rage these days since the site opened its doors to the masses and experienced a steep growth spurt. It’s an interesting place to watch no matter what, but it can also clue you in on how to more effectively market your products, services or affiliate offerings with your blog.
Facebook and the Art of Segmentation
Some people seem to miss the value in Facebook’s 35 million users, because the advertising rates are low and the click-through rates abominable. The real value in Facebook’s audience comes from data mining and the ability to watch, track and cluster what attractive demographics are doing in the aggregate.
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by Brian Clark
Here’s a simple formula for creating content that effectively communicates your point, especially if the subject matter is novel or complex. This strategy can also dramatically reduce the time it takes you to put together tutorials, white papers, or presentations of any sort.
The key is to cover all the bases when it comes to the different learning styles of the audience. Let me elaborate on that point a bit.
One way in which otherwise quality content fails to satisfy the needs of much of the prospective audience is by failing to address different learning styles. Moreover, failing to properly structure the different approaches to communicating information will leave many of your readers confused and your content in shambles from a flow perspective.
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by Brian Clark
What can I say? They made us an offer we couldn’t refuse. :)
SplashPress Media Ltd. has acquired the assets of Tubetorial, LLC, which includes the Tubetorial website and the Cutline Theme Community. SplashPress is the owner of over 30 websites, including The Blog Herald and the recently-acquired Performancing.
Tubetorial was a concept I came up with several months prior to Google’s acquisition of YouTube, and the timing couldn’t have been better. I partnered with Chris Pearson to launch and develop the site last September, and we were just about to segue into phase 2 of our business plan after an initial 6 months of successful content development and promotion. However, we started receiving inquiries from several groups about acquisition. SplashPress quickly stepped to the head of the pack in terms of credibility and vision for the concepts we had created.
SplashPress plans to integrate Tubetorial and Cutline with Performancing, which shows they clearly understand the importance of community-building alongside solid content. Chris and I offer our best wishes to the SplashPress team, and expect to see great things going forward.
More at 901am.
by Brian Clark
There’s an interesting discussion going on that’s followed Michel Fortin’s rejection of the long, scrolling, hype-filled sales letter. As Michel has made clear since, it’s not that a lot of copy (information) is no longer required, it’s the ability of the evolved web to allow us to deliver information in the way the prospect prefers.
Web copy, PDF, audio, video… plus combinations that are only limited by the imaginations of savvy online marketers. It’s not only about telling people a story they want to hear, it’s also about how they want to hear it.
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by Brian Clark
That’s you, remember?
Since the Holiday Season is upon us, and we all have better things to do than read blogs, I thought I would go ahead and shut things down for the year. And what better way to go out than with a recap of what you found notable in 2006?
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