How to Create a Valuable Lesson Plan that Sells Your Online Course and Motivates Your Students

develop an online course that has immense value for you and your students

The demand for online education is exploding.

The global market for online courses is expected to reach $107 billion in 2015. A mind-boggling figure, right?

Imagine stuffing one-dollar bills into a 53-foot truck. Depending on how crumpled your bills are, you’d need around 1,000 trucks stuffed up to the roof to transport those 107-billion dollar bills.

Would you like one of those trucks to deliver a heap of money to you?

Then you must create a lesson plan so valuable that students get excited about buying your online course.

A valuable lesson plan motivates people to both study and implement your advice. It makes students so happy about their newly-acquired skills that they tell all of their friends about your course. That’s how your course starts selling like hot cakes.

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6 Easy Ways to Adapt Your Writing Style to the New World of Content Consumption

it's a brave new fast-paced content world

You ease yourself into the coziest chair you own, a warm beverage by your side, a blanket over your legs, and the glow of a reading lamp over your shoulder.

It’s time to sink into a nice, long session of reading.

You pull apart the pages of the nonfiction book you’re working your way through, and you begin a new chapter.

It starts with an inspiring quote. Then the author tells a story.

Eventually, she comes around to the topic at hand. Now that you’re warmed up, she’s going to share some information with you.

What’s the online version of this scene?

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Catch More Writing Mistakes With This Underutilized Proofreading Trick

chess pieces - pay attention to every little detail

Proofreading is simple.

That may seem like a sacrilegious statement coming from someone who spent years justifying that proofreading is a specialized skill to condescending critics.

But I want to show you a simple proofreading trick, so you are able to review your writing like a professional proofreader — even if you only have time to proofread your writing once.

This underutilized technique will help you spot and correct errors in your digital content that you’ve previously glossed over.

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The Traffic Light Revision Technique for Meticulously Editing Your Own Writing

try this system to evaluate and correct your own writing

As a Los Angeles native, I know a thing or two about sitting in traffic.

I’m talking about physically sitting in your car while stopped in traffic on the way to your destination — not the traffic you talk about when people visit your website.

But the two different types of traffic may not be as unrelated as you think.

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Bundle Like a Boss: How to Put Together Irresistible Product Packages

how to create winning product bundles

Would you like to make more sales — and more money per sale?

Stupid question, I know.

One really simple way to get both is to create an irresistible bundle of products that your audience can’t wait to get their hands on.

Let’s say you’ve created your first minimum viable product. In fact, you’ve done more than that: You’ve been offering digital products for quite a while now.

But you’ve seen other entrepreneurs sell some amazing offerings — big bundles of desirable products. Maybe you’d like to offer your audience something similar, but you’re just not sure where to begin.

Here’s how to get started.

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What You Don’t Know About Copyright Can Hurt You

are you breaking the law with your content?

As writers, we are very protective of our own creations.

But when we perform research on a topic and come across the perfect passage on a website, or an image that perfectly captures the essence of the point we are trying to make, sometimes it can be tempting to just copy and paste it into our own content.

With that one move, however, you commit copyright infringement — which could cost you your reputation and your business.

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