Catch More Writing Mistakes With This Underutilized Proofreading Trick

chess pieces - pay attention to every little detail

Proofreading is simple.

That may seem like a sacrilegious statement coming from someone who spent years justifying that proofreading is a specialized skill to condescending critics.

But I want to show you a simple proofreading trick, so you are able to review your writing like a professional proofreader — even if you only have time to proofread your writing once.

This underutilized technique will help you spot and correct errors in your digital content that you’ve previously glossed over.

Read More…

The Traffic Light Revision Technique for Meticulously Editing Your Own Writing

try this system to evaluate and correct your own writing

As a Los Angeles native, I know a thing or two about sitting in traffic.

I’m talking about physically sitting in your car while stopped in traffic on the way to your destination — not the traffic you talk about when people visit your website.

But the two different types of traffic may not be as unrelated as you think.

Read More…

Bundle Like a Boss: How to Put Together Irresistible Product Packages

how to create winning product bundles

Would you like to make more sales — and more money per sale?

Stupid question, I know.

One really simple way to get both is to create an irresistible bundle of products that your audience can’t wait to get their hands on.

Let’s say you’ve created your first minimum viable product. In fact, you’ve done more than that: You’ve been offering digital products for quite a while now.

But you’ve seen other entrepreneurs sell some amazing offerings — big bundles of desirable products. Maybe you’d like to offer your audience something similar, but you’re just not sure where to begin.

Here’s how to get started.

Read More…

What You Don’t Know About Copyright Can Hurt You

are you breaking the law with your content?

As writers, we are very protective of our own creations.

But when we perform research on a topic and come across the perfect passage on a website, or an image that perfectly captures the essence of the point we are trying to make, sometimes it can be tempting to just copy and paste it into our own content.

With that one move, however, you commit copyright infringement — which could cost you your reputation and your business.

Read More…

Are These 4 Common Legal Mistakes Putting Your Content at Risk?

how to get the law on your side

If you’re doing it right, your digital media business is probably an intellectual property factory.

Smart small businesses have a content creation conveyor belt and publish new content all day everyday, from ebooks to infographics.

And while there is a lot of talk about the benefits of creating content, there is very little talk about protecting it.

Yeah, I said it. Your content needs protection.

Because your content is intellectual property, otherwise known as original creative works used in commerce.

Read More…

A Simple Content Marketing Strategy for Creative Folks

man with glasses working on laptop on yellow couch

I promoted my business the wrong way for a long time.

Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback.

I quickly realized this approach wouldn’t take me very far. Why?

Because that’s what everyone else does. And you’re assuming people who aren’t design experts will recognize your creative work as superior.

Most people naturally want to buy from people they know and like. So, how do you display your work while making it easy for prospective clients to learn about who you are?

Read More…