Online marketing that works
Video can be highly effective as a persuasive and engaging form of web content. But all too often, it’s… well, not.
Online video must be engaging before it can be persuasive. Just as with getting someone to read an entire article, the idea is to get someone to start watching, and keep watching until the end, or at least to the point where you prompt the viewer to take a desired action.
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It’s no secret that the web is moving more and more toward video and audio content. Text is still going strong and will always be a prominent part of the web content mix, but the shift to multimedia will only continue and intensify.
And for some, this is very good news. Not every one is (or wants to be) a great writer, and audio and video content can allow these folks to shine.
So does copywriting matter if you’re not dealing exclusively with the written word?
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You can listen to the replay of Web Video Marketing: Trends, Techniques, and Copywriting Tips now. And if you’re at all interested in Web Video University, you won’t want to miss the end of the class.
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Raise your hand if you know who Gary Vaynerchuk is.
For those of you with non-elevated arms, Gary Vaynerchuk is the host of Wine Library TV, a daily online video show on wine that serves as a promotional tool for the local and ecommerce wine business he’s involved in. Gary’s web fame has landed him in The Wall Street Journal and Time, and he’s appeared on Late Night with Conan O’Brien and Ellen.
So what’s the big deal?
TweetShareLast fall, Robert Bruce made a very cool video that I dubbed the official Copyblogger commercial. He’s done it again, inspired by my 10 Steps to Becoming a Better Writer and a bottle of Mirror Pond Pale Ale (the beer actually co-stars). Check out both videos below, and make sure to download Robert’s cool collection of selected poems entitled The Well-Lit, Freshly Paved, Six-Lane Boulevard To Nowhere.
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