Posts Filed Under White Papers
by Brian Clark
Absolutely. In fact, I know a freelance writer who makes over $300,000 a year from writing white papers alone.
And I can tell you from personal experience that I launched an entire real estate brokerage firm with a white paper that revealed the inner workings of the MLS. I’ve seen countless other small businesses go from struggling to successful with educational marketing content that not only goes viral… it persuades people to buy.
Mike Stelzner has just released a great free video that reveals how he went from desperate to knee-deep in lucrative new business… all thanks to a single white paper.
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by Brian Clark
If you’re blogging to promote your services, physical products or digital offerings, you understand that getting a return on investment for the time and effort you put into blogging is important. On the other hand, if you spend all your time relentlessly pitching your wares, you’ll find that you alienate a good portion of your prospective audience.
The problem bloggers face from a selling standpoint is that various readers are at different awareness levels, depending on how long they’ve been reading and how much exposure you’ve provided to your offer. I was reminded by the great John Forde of Copywriter’s Roundtable that this is not a new problem.
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by Brian Clark
When it comes to selling online, getting someone to take action right now is often the key to success. Many people get excited about copywriting because they believe great copy has the ability to tap into a prospect’s brain and push a “buy now” button that magically produces the sale.
It doesn’t really work that way.
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by Michael Stelzner
Today we have a simple question that will likely draw many different answers from different people.
What prevents you from sitting down and writing?
What’s stopping that great blog post, killer landing page, compelling white paper or even bestselling book from pouring out of your mind and onto virtual paper?
Don’t be shy, step up and have your say.
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by Michael Stelzner
I clearly remember that first day I wandered into an IKEA megastore.
A line from that famous Eagles song came to mind: “Welcome to the Hotel California… You can check out any time you like, but you can never leave.”
The Selfish Path
IKEA, a Swedish-based retail chain that specializes in low-cost household items, designs its stores with only one way in and one way out. The path to freedom mazes shoppers through the entire store, most of which is completely irrelevant to the shopper.
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by Michael Stelzner
Are you struggling to attract prospects? Do you need to increase the size of your opt-in email-marketing list?
How can you stand out in a sea of noise?
With so many disruptive (and alluring) technologies such as email, RSS readers, instant messaging and mobile phones, prospects are distracted like never before—and chances are, so are you!
This attention-deficient dilemma makes it exceptionally difficult for businesses and professionals to stand out.
So what can you do?
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