Content marketing tools and training.
Nearly 14 years ago today, some of the greatest advice in the history of online publishing was dispensed.
Twas May of 1999 when the chart-topping modern day philosopher Terius Gray (better known by his apt stage name ‘Juvenile’), applied his lyrical genius to the Internet, imploring website owners everywhere to “back that thang up.”
For those of you not up on the latest slang definitions, “thang,” of course, means “website.”
The last time you got into your car, did you notice if your wheels were properly aligned?
My guess is that 99.99% of you didn’t even consider it. And if you did, would you really know how to check anyway?
But it’s an important question. Wheels being out of alignment can decrease gas mileage, reduce the longevity of tires through uneven wear, and make handling the car more difficult.
You might even say that it can cost you in traffic.
The same is true for your website.
Any of this sound familiar?
This post is for anyone who knows they’ve got what it takes to be a content superstar — but just can’t find that tipping point.
You are relentless. Thorough. Creative. Curious. You can write most people under the table. You read like mad and aren’t afraid to catch hell.
You are a self-starter, and you work hard. In fact, that hard work has paid off.
You’ve built up a nice little audience for your blog. You get a steady stream of visitors to your site every day, some meaningful comments with each post you publish, and occasionally someone emails to tell you how much they love your writing.
This summer, the world lost one of its most highly effective teachers. Stephen Covey died on July 16, 2012, age 79.
Covey will be remembered as a transformative thinker on leadership and personal effectiveness. His book The 7 Habits of Highly Effective People is, and will continue to be, one of the greatest instruction manuals for personal productivity and growth ever written.
Today’s post is a respectful homage to his most lasting legacy — those 7 habits.
And since we focus on WordPress around here, that’s what we’ll apply them to.
“Our greatest strengths can also be our greatest weaknesses.”
Have you heard/read this quote?
Curious about it, I spent some time searching online for its author. After painstakingly sifting through a morass of websites — and remembering that the web’s greatest strength (so much information!) can also be its greatest weakness (so much information!) — I finally settled on a surprising answer:
No one said it. The closest thing I could find that’s attributed to a single person, is the following line from Friedrich Nietzsche:
