So … how did you sell out all 400+ tickets three months before the event even started? What was your content marketing strategy?
This is the question a friendly reporter asked me during the opening night party for Authority Intensive 2014.
“That’s a great question,” I said, stalling. Truth was, I didn’t know exactly how to respond. What, exactly, had we done to sell so many tickets so quickly?
“Let me ask our VP of Marketing,” I said. “He’ll know.”
And he did.
“We invited our audience to attend, largely by sending out a few emails,” he said.
Wow. That was a lightbulb moment for me. I’d heard Sonia when she said that your audience is your most valuable asset. But now I got it.
And how do you generate such an audience? Well it’s simple … but not easy:
- You create and share useful content over time
- You convert readers into subscribers
- You make the right design choices that tie it all together