Which of These New WordPress Themes is Right For Your Audience?

Image of Genesis framework on three different devices

Is your website’s design the right fit for the audience you want to attract?

I urge you to do more than simply nod and say “yes.”

Really think about it.

Who are the people who make up your audience? What are their worldviews?

And what specific design elements will allow your visitors to have a human experience on your website — the kind that lays the foundation for them to know you, like you, trust you, and ultimately join your audience?

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Get the WordPress Theme That Gives You an Unfair Business Advantage

preview image of Generate Pro theme

So … how did you sell out all 400+ tickets three months before the event even started? What was your content marketing strategy?

This is the question a friendly reporter asked me during the opening night party for Authority Intensive 2014.

“That’s a great question,” I said, stalling. Truth was, I didn’t know exactly how to respond. What, exactly, had we done to sell so many tickets so quickly?

“Let me ask our VP of Marketing,” I said. “He’ll know.”

And he did.

“We invited our audience to attend, largely by sending out a few emails,” he said.

Wow. That was a lightbulb moment for me. I’d heard Sonia when she said that your audience is your most valuable asset. But now I got it.

And how do you generate such an audience? Well it’s simple … but not easy:

  1. You create and share useful content over time
  2. You convert readers into subscribers
  3. You make the right design choices that tie it all together

And if it’s email subscribers that you’re after — the kind of engaged subscribers who will help you sell out your first ever live event months before it begins — then Generate Pro is your way to go.

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Why Parallax Design Doesn’t Have to Tank Your SEO

image of Parallax Pro for Genesis screenshot

Can parallax design be bad for a website’s SEO?

Absolutely.

Hence the chatter.

But this shouldn’t deter you from considering parallax effects for your site, because any design style can be bad for SEO if it causes a site to load slowly or reduces it to a single URL.

But those are issues of execution and architecture, not blights on the parallax style of design itself.

Parallax effects on websites are hypnotic. That’s why you are seeing parallax effects pop up all over the web.

And parallax can actually help, not hurt, your SEO.

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How to Make Your Website a Party People Want to Attend

illustration of a fun party from the 1950s

Have you ever walked into a party where you didn’t know anyone?

  • And there was no one to greet you or take your coat …
  • No one to show you where to get a drink or introduce you around …
  • No one to make you feel welcomed or show you where to go next …

It’s an awkward, uncomfortable feeling, right?

Your first instinct is probably to turn around and walk right back out. I know mine is.

So why would you treat visitors to your website the exact same way?

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Do You Want Your Website To Tell a Better Story?

parallax pro for Genesis

Paralyzed.

That’s how you feel some of the time, maybe a lot of time, when you sit down to deliver your message to your audience.

How do I know? Because it’s how I feel some of the time (okay, a lot of time) too.

You want to tell a story. I want to tell a story. But so often when we tell stories on the Internet, our words have to do all the heavy lifting.

That’s pressure.

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Why Your Site’s Search Rank May Be Falling (And 4 Simple Ways to Fix it)

man falling

This isn’t supposed to be happening.

Your 8-year old website with the domain registered 10 years out is getting outranked by websites less than a year old with auto-renewal on.

And you thought the age of your website meant authority.

But the problem is this: domain age alone doesn’t grant you authority, and your domain registration strategy doesn’t impact your search rankings quite like you think it might. Your site’s content and the links coming to those pages are what matters.

What’s that you say? You have quality content and quality links and you’re still dropping in search rankings?

Well then the reason is clear …

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