Sometimes content marketers forget that content isn’t only a game for wordsmiths.
In fact, there’s a thriving community of visual content creators who have built robust businesses around what they do. And one of the most scaleable ways to do that is to craft high-quality premium WordPress themes.
But there’s a lot more to it than “build something beautiful and the customers will show up.”
In this post, I want to talk about what it takes to succeed as a WordPress theme designer in today’s environment.