4 Easy Ways Non-Coders Can Add Personality to a WordPress Theme

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It wasn’t easy, but you finally settled on a premium theme for your self-hosted WordPress website.

You bought it, installed it, and watched all of your content magically reorganize itself inside the pages and sidebars of your new site. Your content is served up with new fonts, colors, and beautiful white space. It looks great.

As a matter of fact, it looks just like the example theme that inspired you to choose it. Exactly like it.

At this point, it might dawn on you that your site now looks identical to hundreds of other websites out there. Oh sure, it’s gorgeous, but it’s not unique.

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Take a Look at These Four Breathtaking New WordPress Themes

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If you’re not a designer by trade or hobby, then putting a WordPress website together from scratch can feel a bit like scaling a mountain on your own (if you’ve never climbed before).

Daunting. Arduous. Maybe impossible.

Even experienced climbers, certainly those concerned with safety and support, are going to begin at a base camp and follow a somewhat beaten path — a framework.

Now, we can’t teach you the first thing about scaling a mountain, but our StudioPress team can most certainly guide you with ease and comfort toward majestic new heights when it comes to designing your website.

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Check out the Smart New Look at StudioPress

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Once Genesis 2.0 was released a few weeks ago, the countdown to a new look and feel for StudioPress.com began.

That countdown just ran out …

The brand new StudioPress.com highlights the Genesis Framework’s design capabilities.

What Brian Gardner, Rafal Tomal, and the rest of the StudioPress team did is sleek in look, responsive in feel, and revealing of the vast potential our simple yet very powerful Genesis framework possesses.

Oh, and it performs … still loading in less than a second.

The new StudioPress.com shows you why more than 101,000 website owners have made StudioPress the industry standard for premium WordPress themes.

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Introducing Genesis 2.0: The Smart Evolution of Your WordPress Website

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The web is a constantly evolving organism that can seem complicated and difficult to keep up with … if you’re not a hard-core programmer.

So what’s a content producer — someone who’s building an audience to build their business — to do?

Should you become a coder? Should you spend days, months, even years learning the ins and outs of PHP, Ruby, javascript and HTML5? I don’t think so …

There are really only five essential components of websites that work in 2013 (and beyond):

  • Rock-solid security
  • Blazing fast performance
  • Out-of-the-box SEO
  • Beautiful, turn-key design
  • Ultra-flexible foundational code

In short, you’ve got to build and maintain a safe, fast, flexible, and beautiful website, while creating content that builds your business.

How do you do it? Allow me to introduce you to Genesis 2.0.

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How to Build a Massive Email List (Without Being Annoying)

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Fact: Email is still (by far) the most profitable online sales channel.

That means an essential aspect of your audience is the segment that trusts you with their primary email address. So, it seems fair to say that enticing your prospective customers and clients onto an email list is crucial.

Once you start building that list, you always want more. It’s like crack, really.

Email subscriber count crack, to be exact.

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Could Mobile Responsive Website Design Hurt Your SEO?

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Allow your jaw to become unhinged at this statistic:

There are over 1 million more mobile devices activated every day across the world than there are babies born.

Yeah, mind = blown.

Indeed, designing with a mobile-first mindset becomes more important — quite literally — by the day. As does answering burning questions related to mobile design best practices.

For example: Is mobile responsive web design good for SEO or not?

This has become a hotly debated topic, even right here in the Copyblogger comment sections, with reasonable minds making reasonable arguments on both sides.

Depending on where you look and what you read, you might come away thinking that Responsive Web Design is in perfectly fine shape regarding SEO … or that it creates a mess that’s going to destroy your search results.

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