This isn’t supposed to be happening.
Your 8-year old website with the domain registered 10 years out is getting outranked by websites less than a year old with auto-renewal on.
And you thought the age of your website meant authority.
But the problem is this: domain age alone doesn’t grant you authority, and your domain registration strategy doesn’t impact your search rankings quite like you think it might. Your site’s content and the links coming to those pages are what matters.
What’s that you say? You have quality content and quality links and you’re still dropping in search rankings?
Well then the reason is clear …