In any description of WordPress features, there’s one word you’re sure to see:
This is, of course, true. The files necessary to install WordPress on a server and run it are indeed free.
A casual content producer could even sign up at WordPress.com and run their entire website for free, never paying a dime if all they wanted were the most basic features.
But you are no casual content producer.
You use WordPress like we use WordPress: as a serious business tool to drive serious revenue.
You understand — like we do — that the true cost of running WordPress is far from “free.”
So, what is the true cost?
And how can you minimize the total cost of WordPress ownership while maximizing its potential to manage the online content that drives your business?
Let’s examine …