I don’t usually do things like this, but this is too delicious. Here’s an email I just received from someone named Tami Queen:
Countless accounts of “PR Flaks” who have spammed bloggers, mis-targeted pitches or just plain gotten blogger relations wrong fill the Internet. Don’t risk finding your next pitch blasted on your favorite blog!
As a Public Relations professional, it is your job to find every opportunity to get your organization covered and be an expert on the inner-workings of the media. However, the explosion of the blogosphere has left many confused and wondering: How do bloggers operate? What type of approach will get my news covered? How can I integrate blogs into my overall PR strategy?
The new media landscape calls for additional tactics and approaches to the PR practitioner’s toolbox. Download the FREE Vocus white paper Five Golden Rules for Blogger Relations to get insights on how today’s PR professionals can successfully incorporate blogger relations into their PR strategy and build effective relationships straight from four of the top blogging experts in the industry!
Vocus’ whitepaper features expert commentary from:
- Shel Holtz, principal of Holtz Communication + Technology and author of several top PR books including “Public Relations on the Net”
- David Meerman Scott, online thought leadership strategist and author
- Rachel Weiss, noted podcaster, Beware of the Babylon
- Susan Getgood, founder of GetGood Strategic Marketing Inc.
Visit now to get your complimentary copy.
And don’ t forget to sign up to be notified for Vocus’ June webinar on Blogger Relations, featuring several of the notable blogging experts highlighted in the whitepaper!
Vocus Inc, the global leader in on-demand software for corporate communications and public relations, is offering this white paper at no charge.
Now that’s ironic.
Never mind for a second that sending this to me is downright insulting, given the subject matter of this blog (and oh yeah, I’m a blogger). It’s more important to note that the four contributing experts to this whitepaper would never advise that you pitch a blogger with a de-personalized, bulk-emailed press release.
So Tami, why don’t the “Five Golden Rules” apply to you?