Comments on: The “Chicken Plucking” Secret of Success

By: Quite Simply, Chook Chat Grow Your Own - Growing, How To Grow Tomatoes Growing Fruit & Veg - Recipe Advice, Organic food Gardening, Chickens, Seeds for Sale

Mon, 08 Nov 2010 19:47:56 +0000

[...] done it. Well, not yet anyway. Just had a quick goggle on your behalf; How To Pluck A Chicken The ?Chicken Plucking? Secret of Success | Copyblogger Answers.com – What is the best way to pluck a chicken Would be interested to hear how you get on! [...]

By: Read about “Chicken Plucking” secrets of success

Read about “Chicken Plucking” secrets of success — Wed, 13 Jan 2010 16:19:23 +0000

[...] Okay, I’ll tell you. But first I want you to meet my grandparents. They lived in the heart of West Virginia. As a child, I spent many long summer days at their home, running in the wide green yard and splashing through the creek looking for crawdads. I’d play until my grandmother called me in for dinner. ” Source: The “Chicken Plucking” Secret of Success | Copyblogger [...]

By: The “Chicken Plucking” Secret of Success | e1evation, llc

The “Chicken Plucking” Secret of Success | e1evation, llc — Thu, 31 Dec 2009 13:27:51 +0000

[...] a toast to our success.” A good reminder for entrepreneurs! Click the here to read more of this excellent [...]

By: Mathew Patterson

Mathew Patterson — Mon, 21 Apr 2008 03:33:44 +0000

Overall I agree with the post, but this part I want comment on:

“Even when I pointed out that those ugly stickers are proven to get a better result, he simply wouldn’t consider them. End of discussion.”

No doubt the stickers work, and other things too, but doing something every time when it tests better ends up with what Readers Digest sends me – letters which blatantly try to trick me into thinking I have already one, which try to look like something they are not.

That has a very serious impact on what I think about the business that sends it. It may produce better short term results, but at the risk of destroying the brand in the long term.

So there is something to be said for holding the line, and for maintaining some aesthetic value and sense of what a company should and should not stand for.

I’m not saying stickers are that line, but let’s not pretend that you can and should do absolutely anything to get a better response. That’s what con men do.

By: Chester

Chester — Fri, 18 Apr 2008 17:10:08 +0000

This is a great and motivating article. Like Nike said, Just do it!

By: Digital Solid: Marketing Technology ROI » Is “click here” the web equivilent of an ugly red sticker?

Fri, 18 Apr 2008 11:43:41 +0000

[...] the creatives wanted to have me committed. I was reminded of that time in my career when I read this post in Copyblogger: Many years ago, an advertising agency in my neighborhood hired me to consult on a direct mail [...]

By: Shari

Shari — Thu, 17 Apr 2008 21:20:04 +0000

This is a great post. A reading delight mixed with a strong business message is something I aspire to. Thanks, Dean.

As always, Brian, you have great guest posts. Thanks for that.

By: Linda

Linda — Thu, 17 Apr 2008 16:48:13 +0000

I’ll be the one that says it, sometimes the designer does know best, not all the time, and of course client needs and history need to be taken into consideration.
But as a graphic designer knowing what a client wants his or her image/product/graphic/logo to accomplish for them, sometimes squeezing the declaration of independence on an button won’t accomplish what they need.
Maybe if a client of mine wanted the red sticker, but in the past I had done them, and they all peeled off and stuck to the mailman, thereby destroying the initial investment, I would recommend NOT using a sticker. Otherwise, why not? Who am I trying to please, my peers or the client?

By: Nelson

Nelson — Tue, 15 Apr 2008 22:18:52 +0000

I do not know about the first commenter not getting the point in this post, but for me is clear as water. somehow my ego is pushing me to hit the back button when I read these lines, but there is the reason at the other end telling me he is right…

By: Shawn Pearson

Shawn Pearson — Tue, 15 Apr 2008 18:58:46 +0000

All Cary – Cary Real Estate

Read this article again
http://www.copyblogger.com/rss-mainstream/

Get on the RSS bandwagon, this will solve all your “excessive” email problems. In fact you should do this for all the blogs you like to read.

Great article Dean, sometimes it’s easy to get too caught up in the doing though. I used to work for a guy that never finished his product upgrades because he was constantly editing, but never releasing. His problem?

Ego and perfectionism…these attributes can be a major distration to the success of any marketer. I can relate to your story about that artist though.

I’ve seen that too many times and will woefully admit that just out of college I was guilty of just such an attitude. It’s amazing what a decade of on the job training can do to perspective.