“Few appreciate brilliance, but everyone appreciates clarity.”
I came up with that line on Twitter, and thought . . .
Why waste it there?
Here’s the quick and clear guide to clarity in writing:
Short words are the rule that makes your exceptional words sing.
Short sentences make powerful points faster.
Write like you talk, except better. Better words, better arrangement, better flow.
Know the rules of grammar, then break them like people do. But better.
Clarity comes from deeply caring if people truly understand.
About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter.