Comments on: Does Your Content Work for an Aging Population? http://www.copyblogger.com/content-aging-population/ Copywriting and Content Marketing Strategies Thu, 18 Mar 2010 20:59:11 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: ravi http://www.copyblogger.com/content-aging-population/#comment-734336 ravi Tue, 29 Sep 2009 14:03:48 +0000 http://www.copyblogger.com/content-aging-population/#comment-734336 I understand the cornucopia listening amplification system is making a comeback with the “in” over 67 crowd I understand the cornucopia listening amplification system is making a comeback with the “in” over 67 crowd

]]> By: Aging Population - | Copyblogger Good reminder in Does Your Content http://www.copyblogger.com/content-aging-population/#comment-537316 Aging Population - | Copyblogger Good reminder in Does Your Content Sat, 08 Nov 2008 19:14:19 +0000 http://www.copyblogger.com/content-aging-population/#comment-537316 [...] Population - | Copyblogger Good reminder in Does Your Content November 8th, 2008 . by admin Does Your Content Work for an Aging Population? | Copyblogger Good reminder in Does Your Content Work for an Aging Population. #27 digital-with-reblog Peck [...] [...] Population – | Copyblogger Good reminder in Does Your Content November 8th, 2008 . by admin Does Your Content Work for an Aging Population? | Copyblogger Good reminder in Does Your Content Work for an Aging Population. #27 digital-with-reblog Peck [...]

]]> By: Taciturnity is not a crime. | Punctuating Reality http://www.copyblogger.com/content-aging-population/#comment-509502 Taciturnity is not a crime. | Punctuating Reality Mon, 22 Sep 2008 21:22:34 +0000 http://www.copyblogger.com/content-aging-population/#comment-509502 [...] people have issues with reading text on a screen.  Take a look at this article on copyblogger.com.  There are many things to take into consideration when you’re thinking about [...] [...] people have issues with reading text on a screen.  Take a look at this article on copyblogger.com.  There are many things to take into consideration when you’re thinking about [...]

]]> By: Dave Burke - Everyman Links for August 20, 2008 http://www.copyblogger.com/content-aging-population/#comment-488324 Dave Burke - Everyman Links for August 20, 2008 Thu, 21 Aug 2008 03:53:14 +0000 http://www.copyblogger.com/content-aging-population/#comment-488324 [...] Writing for old people. It's starting to hit home with me that we have to start planning for the changing demographics where boomers are aging, causing a profound effect on our work, society...and web ventures.  Good reminder in "Does Your Content Work for an Aging Population?" [...] [...] Writing for old people. It’s starting to hit home with me that we have to start planning for the changing demographics where boomers are aging, causing a profound effect on our work, society…and web ventures.  Good reminder in “Does Your Content Work for an Aging Population?” [...]

]]> By: thedyslexicmarketeer http://www.copyblogger.com/content-aging-population/#comment-484947 thedyslexicmarketeer Mon, 18 Aug 2008 12:17:11 +0000 http://www.copyblogger.com/content-aging-population/#comment-484947 James - A word or two about co-morbidity and the elderly (yeuchh word but worth more than a passing nod) Thanks for your post - with over 80% of the wealth of western nations held by our 'aging population' it really is a good idea to get to know the who, how, why when and what is the best way to communcate with them. I am delighted to say that as I am working on the committe for the new BS8878 British Standard on web accessibility we are concentrating on accessibilty, usability and a 'great' customer expereince for the elderly as well as the disabled and associated audiences. As one of the authors (due out Q2 09 - Public Discussion Doc soon) I have written in the draft about the issue of co-morbidity - a huge issue for the elderly. Yes I know it is a yeuchh word, but a ciritcal one for marketers and communicators to get thier head around. You wouldn't think twice about creating a complete socio-economic profile of your customers, stakeholders, so a complete view of how people can, or can't recieve any form of communcation, marketing, advertising via the web is pretty important - especially among the aged. Try this post Co-morbidity - Yeuch word - but the world's most unrecognised, unsung, untapped marketing opportunity at... http://thedyslexicmarketeer.typepad.com/kmt/ Hope it adds to the debate. Kindest thedyslexicmarketeer James – A word or two about co-morbidity and the elderly (yeuchh word but worth more than a passing nod)

Thanks for your post – with over 80% of the wealth of western nations held by our ‘aging population’ it really is a good idea to get to know the who, how, why when and what is the best way to communcate with them.

I am delighted to say that as I am working on the committe for the new BS8878 British Standard on web accessibility we are concentrating on accessibilty, usability and a ‘great’ customer expereince for the elderly as well as the disabled and associated audiences. As one of the authors (due out Q2 09 – Public Discussion Doc soon) I have written in the draft about the issue of co-morbidity – a huge issue for the elderly.

Yes I know it is a yeuchh word, but a ciritcal one for marketers and communicators to get thier head around. You wouldn’t think twice about creating a complete socio-economic profile of your customers, stakeholders, so a complete view of how people can, or can’t recieve any form of communcation, marketing, advertising via the web is pretty important – especially among the aged.

Try this post

Co-morbidity – Yeuch word – but the world’s most unrecognised, unsung, untapped marketing opportunity at… http://thedyslexicmarketeer.typepad.com/kmt/

Hope it adds to the debate.

Kindest

thedyslexicmarketeer

]]> By: SEO Genius http://www.copyblogger.com/content-aging-population/#comment-484111 SEO Genius Sun, 17 Aug 2008 11:30:56 +0000 http://www.copyblogger.com/content-aging-population/#comment-484111 A very interesting article, well its relevant to some countries currently, mainly Japan who are currently experiencing a declining population and Russia who are also experiecing this. The United Kingdom is currently experiencing an ageing population, perhaps this is something more bloggers will have to contemplate when writing articles. A very interesting article, well its relevant to some countries currently, mainly Japan who are currently experiencing a declining population and Russia who are also experiecing this.

The United Kingdom is currently experiencing an ageing population, perhaps this is something more bloggers will have to contemplate when writing articles.

]]> By: Char http://www.copyblogger.com/content-aging-population/#comment-484108 Char Sun, 17 Aug 2008 11:29:28 +0000 http://www.copyblogger.com/content-aging-population/#comment-484108 I would add the fine art of line spacing to your bullet list. One of the things I look at/for when trying to find good WP themes is line spacing that breathes, if you will. The line spacing here on CB is excellent and assists in making the text readable, easily. I love sans serif fonts, especially well made versions, for their clean crisp lines. I'll only use serif when I need to for design purposes. I also saw you noted that light on dark is not as readable as dark on light. And I agree, but is that because it really is not as readable or is it because we are conditioned to reading black on white? Good article ... :) I would add the fine art of line spacing to your bullet list. One of the things I look at/for when trying to find good WP themes is line spacing that breathes, if you will. The line spacing here on CB is excellent and assists in making the text readable, easily.

I love sans serif fonts, especially well made versions, for their clean crisp lines. I’ll only use serif when I need to for design purposes.

I also saw you noted that light on dark is not as readable as dark on light. And I agree, but is that because it really is not as readable or is it because we are conditioned to reading black on white?

Good article … :)

]]> By: Glenn http://www.copyblogger.com/content-aging-population/#comment-481506 Glenn Fri, 15 Aug 2008 13:37:46 +0000 http://www.copyblogger.com/content-aging-population/#comment-481506 Well, I'm only 53 and I can't tell you how many times I've clicked out of blogs and Web sites because of font size or background color. The suggestions in the post and the comments are excellent. I hope more designers and bloggers read them. Well, I’m only 53 and I can’t tell you how many times I’ve clicked out of blogs and Web sites because of font size or background color.

The suggestions in the post and the comments are excellent. I hope more designers and bloggers read them.

]]> By: Jean Gogolin http://www.copyblogger.com/content-aging-population/#comment-480272 Jean Gogolin Thu, 14 Aug 2008 17:34:10 +0000 http://www.copyblogger.com/content-aging-population/#comment-480272 The answer to what you write for older people is whatever you write for younger people -- many of whom also "look at pictures of women or forward junk." Age is no longer the determining factor in how web savvy people are or how much they have to contribute, if it ever was. The answer to what you write for older people is whatever you write for younger people — many of whom also “look at pictures of women or forward junk.” Age is no longer the determining factor in how web savvy people are or how much they have to contribute, if it ever was.

]]> By: Jeffrey Simons http://www.copyblogger.com/content-aging-population/#comment-480204 Jeffrey Simons Thu, 14 Aug 2008 16:19:00 +0000 http://www.copyblogger.com/content-aging-population/#comment-480204 Thank you, James. The link to the Alex Poole article is invaluable. I, too, accepted the "Serif is more legible" argument early in my career, and have tried to get my art directors to tow the line ever since. But the argument about screen resolution seems to tip the scales against those tiny little serifs. Also, kudos to the comments to this post. Lots of great stuff here. Thank you, James. The link to the Alex Poole article is invaluable. I, too, accepted the “Serif is more legible” argument early in my career, and have tried to get my art directors to tow the line ever since. But the argument about screen resolution seems to tip the scales against those tiny little serifs. Also, kudos to the comments to this post. Lots of great stuff here.

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