“Content” Isn’t a Buzzword, It’s the Future of Your Business

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Content Marketing is a hot topic, no doubt.

What you may not know, however, is that it’s been around for a long time, and that it’s finding itself in the midst of yet another “Golden Age” with the rise of the Internet.

This is very good news if you’re a content creator. It’s even better news if you’re building authority online.

But, are you actually getting the job done?

Whether you have no idea what I’m talking about, or you do, and you’d like to take your content marketing skills much further online, we’ve got your back.

We’ve built an incredible training resource called MyCopyblogger, and when you register (at no charge) you’ll get instant access to nearly 100,000 words of proven marketing training in thirteen ebooks, (and our completely revamped 20-part Internet marketing course) …

  • Copywriting 101: How to Craft Compelling Copy
  • How to Write Magnetic Headlines
  • How to Create Compelling Content that Ranks Well in Search Engines
  • Content Marketing: How to Build an Audience that Builds Your Business
  • The Business Case for Agile Content Marketing
  • A Content Marketing Strategy that Works
  • How to Create Content that Converts
  • How to Effectively Promote Your Content
  • Content Marketing Research: The Crucial First Step
  • How to Build Authority through Content and Google Authorship
  • Email Marketing: How to Push Send and Grow Your Business
  • Keyword Research for Web Writers and Content Producers
  • Landing Pages: How to Turn Traffic into Money

Inside these ebooks you’ll find the very same tactics, strategies, and processes that allowed us to build Copyblogger Media from a simple blog into a content-fueled software and training company with 100,000+ customers.

Don’t ignore one of the most powerful forms of marketing of the last 100 years, sign up for MyCopyblogger today, and take advantage of months of valuable free marketing education.

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About the author

Brian Clark


Brian Clark is founder and CEO of Copyblogger, and uncompromising evangelist for the Rainmaker Platform. Get more from Brian on .

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Smarter is Better Solutions for Smarter Content Marketing

Here’s what we’ve got for you:

  • 15 high-impact ebooks on content marketing, SEO, email marketing, landing pages, keyword research, and more.
  • A 20-part Internet marketing course that lays out a comprehensive path for your own online strategy.
  • An organized reference guide to the “best of the best” of Copyblogger.com, and how it all profitably fits together.
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Comments

  1. Content is a king….it must be unique and highly with quality keywords

  2. I signed up for MyCopyblogger and can’t wait to dive into the material. My plan is to lock myself in my office this weekend and go through the material. I want to absorb as much as I can.

  3. This is a great resource and amazing offer. A must read for every user willing to succeed in the IM industry. Awesome.

  4. It’s ironic… someone just asked me to do a post with the title: The Buzzword of 2013: Content Marketing. I suggested that wasn’t the right way to approach it. Hopefully they’ll see this post to confirm my thoughts about it. :)

    • Heh. Most people don’t realize that content marketing dates back to 1895 (yes, end of the 19th century). It’s always worked, but online it’s practically the only thing that works, even if in combination with other tactics like PPC.

  5. Good style is only possible with a good foundation, it seems. Great insight.

  6. Good copy/content is often overlooked by out-dated marketers (especially in-house marketers) and it’s something that a lot of people could stand to learn from.

  7. Archan Mehta :

    Thanks for sharing this article: interesting insights and a value added post. Will be sure to keep your points in mind. Have a good one.

  8. Thanks for this resource guys….will definitely invest my time in it.

  9. I would stick to the idea of writing good, informative article to draw the attention of readers who happen to drop by, by choice or by purpose. “Content is king to success”, no matter how you write, if you don’t have a good content it’s useless.

  10. Just want to say that the ebooks are all outstanding, and they all offer something new that I am working on applying to my writing and my business.

    Thanks for all the great work you do!

    Jake

  11. It’s funny that a lot people who are actually “content marketers” call themselves “Internet Marketers”. It’s even funnier when they call themselves other things without attaching the word “content” to it.

    Great content sells itself, without a lot of extra marketing required. It it does require extra, it isn’t great content.

    • Actually, we should all just go back to calling it internet marketing, since that’s what we’re doing. Just turns out that content is what drives it.

  12. We have built other sites with this formula and have had success. Now we are starting to build http://austinbasketballcamps.com/ with a quality content approach. Thanks for all you guys do. We are so pleased with your work and also the quality of your partners at Studiopress.

  13. High quality content that converts is a must, but content that engages enough to get visitors to come back over and over again is a talent I don’t quite have yet. thanks for the resource.

  14. Hi Brian,

    This is a really nice offer. People often say that content is king (it’s true) but as you mention in your article, we are now going through a golden age thanks to the internet, so I now consider content as EMPEROR!

    I use content a lot. I write a lot for me and for others and I truly believe that content is here to stay. Some say that a picture is worth a thousand words; well, I beg to differ. Words are so much more powerful and whether you’re writing an academic paper or a blog post, you can convey messages, ideas and points of view just as much if not more than with a picture.

    Content rules the world!

    Have a great day.

    Yoan

  15. Hi Brian. I work as an SEO specialist and have been creating content for years however I am struggling to get to grips with how to create a following for our company blog. My content does the job for rankings etc but I really want to try and get a readership started so I will definitely be signing up for this!

  16. Brian (and the rest of the Copyblogger team),

    This is great. Thanks for putting all these resources together so we can access them in one place.

    There are so many great articles here – many of them I end up circling back to re-read later – so this will be really helpful for sure.

    “Content marketing” is certainly a hot topic, and one that’s here to stay. Sharp marketers will realize this “trend” of producing high-quality, catchy information to deliver to the people it will help the most, wasn’t ever really a trend in the first place. It will always be effective.

    You can’t afford NOT to content market anymore. Not if you want to be successful.

    -Corey

  17. Your title for this article couldn’t have set the tone better.

    Many businesses do not understand that content adds value to their company. Depending on the quality of it and the way it is distributed, content – whether it’s in the form of articles, Ebooks, infographics, webinars, trend reports or case studies – businesses have the opportunity to engage with potential customers more than ever before.

  18. Great article and offer. Content is, without a doubt, king. This is an amazing resource, thank you!

  19. Real useful stuff for content creators, thanks for this post, i am sure you will get more and more customers registering for your copy blogger training with every passing day.

  20. Yes, Brian Pretty True…..In start of my blogging career i used to think that blogging is all about SEO and link building myself but with the advent of time i started recognizing that its not true and many people are driving good amount of traffic with their powerful and amazing content….

    Thanks a lot for the insight about Content…Of course it is the KING