The Answers to Last Week’s Content Marketing Quiz …

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Last week we published a 10-question quiz to test your content marketing chops.

If you missed it, go back and take the test before reading this!

Below are the answers to those questions, from each corresponding ebook that you’ll find in our free MyCopyblogger resource.

Let us know how you did …

Question #1

True or false: keyword research tools allow you to see what people are actually searching for on the web.

True. From Content Marketing Research: Crucial First Steps:

Question #2

What are the three pillars of online content marketing? (Hint: one of them is “Content” … the other two start with an “S”.)

From The Business Case for Content Marketing:

Question #3

When is the best time of day (or night) to send an email to your list, to get the best response?

This was a trick question … one to keep you on your toes.

The right answer was to test. From Email Marketing: How to Push Send and Grow Your Business:

Question #4

Name two benefits of creating a content landing page (there are a total of four).

From Landing Pages: Turn Traffic into Money:

  • Rank high in search engines for a keyword phrase
  • Higher leads and sales
  • Easier to test multiple variations of a landing page
  • Better user experience

Question #5

What’s the difference between content marketing and copywriting?

From Copywriting 101: How to Craft Compelling Copy:

And from Content Marketing: How to Build an Audience that Builds Your Business:

Question #6

What does it mean when we say “don’t build on rented land”?

From Effective Content Promotion:

Question #7

True or false: “Cornerstone content” has a short shelf life.
False.

From How to Create Compelling Content:

Question #8

What is the optimum number of goals a landing page should have: one, two, or three?

From Landing Pages: How to Turn Traffic into Money:

Question #9

What does CTA mean?

From Copywriting 101: How to Craft Compelling Copy:

Question #10

Based on Average Order Value, which source of traffic is more profitable: search or social?

From Business Case for Agile Marketing:

How did you do?

Whatever the results of your test, you can learn much, much more about these crucial topics on your own time, anytime … get free access to all fourteen of our MyCopyblogger ebooks right here.

About the author

Demian Farnworth


Demian Farnworth is Copyblogger Media's Chief Copywriter. Follow him on Twitter or Google+.

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Comments

  1. hey Demian

    10 out of 10… no, just kidding! I got 6 q’s right, that’s just because I was answering while checking emails… I know, I have to stop multi-tasking… but it’s not easy… LOL

  2. Well, I got 3 wrong. Not too bad, I guess. I got # 3, 4 and 8 wrong. I guess I need help with the whole landing page thing.

    Oh well, back to the drawing board I go.

    Josh

  3. Interesting, I managed to get em’ all right! :D

  4. I got 3 wrong too. Time to brush up on my content marketing skills!

  5. I did not do as bad as I expected, but also not as good as I should have considering the amount of time I’ve been around blogging and writing…

    Demian – I really appreciate the way you pulled from copyblogger content for the direct answers and included the links. Good for the spiders, but even better for us humans so we can go and do a little study and review. Thanks!!

  6. I like the idea of turning blogs into educational sources!

  7. Stop writing so much damned good stuff! You’re embarrassing everyone else who professes to have equal expertise. :)

  8. Was it really just one week? It seems like a whole month has passed :D Though I seem I did pretty well with the test.

  9. I got 3 wrong, as well (#2, 4, and 10). I gave answers vaguely along the lines of the ones in #4, but I counted it wrong anyway to remind myself to work on it.

    And I’m ashamed I missed the “search” part of #2. :( Ah, well – if I want to be a content marketing writer, I will keep learning about it, right?

  10. Yay! Got ‘em all right :)

  11. I did better than I thought I would with 8 right answers. Great exercise and good fun. Thanks.

  12. About the last question.
    I wonder how the AOV of search and social has changed since the Q2 2012 mentioned in the e-books.
    If the same question will be included in next year’s quizz, I guess it will be harder to answer.

  13. Dang, I missed #8!