A Content Marketing Strategy That Works

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It’s time to get strategic about your content marketing.

After all, it’s one thing to create compelling content that spreads via social media and ranks well in search engines. It’s quite another for that content to build an audience that builds your business.

The key to making that happen? Building authority thanks to that audience.

With that goal in mind, I’m happy to announce another free ebook for you. This is the second installment in a series I’m writing to give you a solid road map to developing a content marketing initiative that works.

This time I lay out a 7-step process that provides you with a solid strategy framework. There are also checklists of tasks and tactics within each of the seven steps.

In this quick 18-page read, you’ll discover:

  • The strange trick authority does to your prospect’s brain
  • How to become more important than the “experts”
  • Why Google keeps getting better at mimicking offline authority
  • What to focus on for better search engine rankings (it’s not what you think)
  • The 7-step process all effective content marketing follows
  • What a minimum viable audience is (and how to get one)
  • The “unfair advantage” that comes from content marketing

There’s also a nifty forward by Sonia Simone. Click here to get access.

Get months of education from us … at no charge

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You get instant access to A Content Marketing Strategy That Works when you register for the Scribe Content Marketing Library. If you missed the first ebook in the series (The Business Case for Agile Content Marketing), you’ll get instant access to that as well.

And you’ll also receive all the ebook installments that follow, plus webinars, audio seminars, and other educational resources — all free. Up next in the series from me (coming in a few weeks):

How to Create Content That Converts
How to Tell a Story Over Time that Transforms an Audience Into Customers and Clients

Register today to get instant access plus each new installment.

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Reader Comments (20)

  1. says

    Wow, thanks for the amazing free content. I feel like I’ve just bought a high quality product and all I had to do was put in my email address. A fantastic example of moving the freeline and something I hope to emulate on all of my major blogs.

  2. says

    Wow, this is incredible. I’ve gotten half-way through the Building a Business Case For Agile Content Marketing, and it’s one of those things that just blows my mind… can’t believe this is free content. Congratulations, you’ve earned a spot in my “best blogs” folder in Google Reader (no small feat 😉 The book is really clarifying what I already knew, and it will definitely help me build the case for content creation with clients. Thank you for publishing it!

  3. Valentina says

    Hello, Brian

    Thank you for all the precious information that you give us every time. Your blog is a gold mine! I Wish you luck and keep it up! Valentina

  4. says

    Thanks for the content, I look forward to really getting into it all, it looks really good considering you don’t have to pay for it.

  5. says

    Sweet. Thanks for sharing the ebooks. Looking forward to more great content from the long-time experts. I really enjoy how you distill all you’re learning and share it freely to educate about your process and a product – a great model to emulate.

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