Content Marketing How to Build an Audience that
Builds Your Business

If you’re interested in marketing your business online (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere you look, or listen. But so what? What does content marketing actually mean for my business? Watch this video and find out for yourself …

Free MyCopyblogger Registration

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

If you’re interested in marketing your business online (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere you look, or listen.

You hear that people don’t want advertising when making purchasing decisions, they want valuable information.

You hear that it’s content that spreads via social networks, generating powerful word-of-mouth exposure for savvy content marketers.

You hear that it’s content that people desire and seek out, and it’s great content that Google wants to rank well in the search results so those people can find your business.

You hear that content is the best way to achieve what advertising is supposed to achieve, but doesn’t do so well online — to get people to know, like, and trust your brand.

You hear all of that, and yet, perhaps you’re thinking …

So what?

What does content marketing actually
mean for my business?

A free series of 7 content marketing ebooks

Here’s the answer, in this free series of ebooks by Copyblogger Media founder and CEO Brian Clark and the Copyblogger Media editorial team.

We’ve built a software company with over 100,000 customers out of a simple blog, and we did it by practicing what we teach. In these high-impact ebooks, we lay out for you exactly why content marketing is what works … and how to do it effectively.

To get this entire series of valuable ebooks (plus 9 other valuable ebooks and a 20-part Internet marketing course), all you need to do is register for My.Copyblogger (it’s free). It’s fast, it’s free, and it delivers the finest online marketing education on the planet.

Content Marketing: How to Build an Audience that Builds Your Business

How to Build Authority through Content and Google Authorship

Content Marketing Research: The Crucial First Step

The Business Case for Agile Content Marketing

A Content Marketing Strategy That Works

How to Create Content That Converts

Effective Content Promotion

Get these ebooks (and more) free!

  • Grab the entire series of 7 content marketing ebooks.
  • Also score instant access to 9 other high-impact ebooks on copywriting, effective headlines, SEO, email marketing, keyword research, and landing pages.
  • Plus you’ll get our 20-part course that lays out the proven framework for online marketing that works, sent directly to your inbox.
About the Author: is founder of Copyblogger and CEO of Copyblogger Media.

Content Marketing Advice

The 5-Step Process for Writing an About Page that Connects (and Converts)

Although it seems like a natural place on your website to talk about yourself, a strong About page is really about empathy for your visitors. When you write an effective About page, you dig into your readers’ minds and then communicate that you have what they need or want. And you can’t afford to follow

[ Continue Reading... ]

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

Think about it. Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy. At some point, all these companies told compelling stories that grabbed our attention — and held it. Not just for thirty seconds, but longer. And as they repeated their stories over and over again, they got under our skin. Through simple stories,

[ Continue Reading... ]

Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business)

Are you working your butt off to run your business? But feeling you’re not making enough progress? You’re building a social following, slaving over weekly blog posts, and managing a heavy client load. Perhaps you’d also love to develop digital products or write a book. But it’s difficult to find the time when you juggle

[ Continue Reading... ]

How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews. Now it’s time to explain the final piece of the content strategy puzzle. This piece creates an

[ Continue Reading... ]