Content Marketing How to Build an Audience that
Builds Your Business

If you’re interested in marketing your business online (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere you look, or listen. But so what? What does content marketing actually mean for my business? Watch this video and find out for yourself …

Free MyCopyblogger Registration

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

If you’re interested in marketing your business online (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere you look, or listen.

You hear that people don’t want advertising when making purchasing decisions, they want valuable information.

You hear that it’s content that spreads via social networks, generating powerful word-of-mouth exposure for savvy content marketers.

You hear that it’s content that people desire and seek out, and it’s great content that Google wants to rank well in the search results so those people can find your business.

You hear that content is the best way to achieve what advertising is supposed to achieve, but doesn’t do so well online — to get people to know, like, and trust your brand.

You hear all of that, and yet, perhaps you’re thinking …

So what?

What does content marketing actually
mean for my business?

A free series of 7 content marketing ebooks

Here’s the answer, in this free series of ebooks by Copyblogger Media founder and CEO Brian Clark and the Copyblogger Media editorial team.

We’ve built a software company with over 100,000 customers out of a simple blog, and we did it by practicing what we teach. In these high-impact ebooks, we lay out for you exactly why content marketing is what works … and how to do it effectively.

To get this entire series of valuable ebooks (plus 9 other valuable ebooks and a 20-part Internet marketing course), all you need to do is register for My.Copyblogger (it’s free). It’s fast, it’s free, and it delivers the finest online marketing education on the planet.

Content Marketing: How to Build an Audience that Builds Your Business

How to Build Authority through Content and Google Authorship

Content Marketing Research: The Crucial First Step

The Business Case for Agile Content Marketing

A Content Marketing Strategy That Works

How to Create Content That Converts

Effective Content Promotion

Get these ebooks (and more) free!

  • Grab the entire series of 7 content marketing ebooks.
  • Also score instant access to 9 other high-impact ebooks on copywriting, effective headlines, SEO, email marketing, keyword research, and landing pages.
  • Plus you’ll get our 20-part course that lays out the proven framework for online marketing that works, sent directly to your inbox.
About the Author: is founder of Copyblogger and CEO of Copyblogger Media.

Content Marketing Advice

How to Fix the Problem With Content Marketing (Free Training)

If you’ve been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing. I’ve been a practitioner of “content marketing” since 1998. And we’ve been preaching it since 2006, years before that sexy terminology became the norm. Here’s the main thing you

[ Continue Reading... ]

7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance

So, you’re full of information and have a dramatic story for your audience? Good. But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing. Before I spill the secret, let me tell you what it’s not … It’s not about having the

[ Continue Reading... ]

Beyond Niches: Tap Into This Psychological Driver to Create the Ultimate Message

The number of blog posts published every day is absurd. Let’s just say it exceeds the population of the four largest countries in the world and be done with it. Maybe that’s true and maybe it isn’t. The point is — and we all know it — the volume of written content online is overwhelming.

[ Continue Reading... ]

Case Study: How One Veteran’s Podcast Built a Million-Dollar Business

After spending many years in traditional career fields — including real estate, finance, and eight years as an Army Officer — John Lee Dumas still felt unfulfilled. He couldn’t shake the feeling that his real calling was still out there — that there must be a way for him to feel excited to go to

[ Continue Reading... ]