Comments on: Why Content Marketing and Social Media are a Powerful Match

By: Internet Marketing | Net Marketing Consultants, Inc.

Internet Marketing | Net Marketing Consultants, Inc. — Wed, 12 Oct 2011 16:26:14 +0000

[...] it and even scrape it. Which is, of course, where social media comes in…” — Sonia Simone, “Why Content and Social Media Are a Powerful Match” Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t [...]

By: Internet Marketing | Net Marketing Consultants, Inc.

Internet Marketing | Net Marketing Consultants, Inc. — Wed, 12 Oct 2011 08:39:40 +0000

[...] it and even scrape it. Which is, of course, where social media comes in…” — Sonia Simone, “Why Content and Social Media Are a Powerful Match” [...]

By: Frank J. Kenny

Frank J. Kenny — Wed, 20 Apr 2011 01:58:52 +0000

Well written post. Doing a bunch of research and Copyblogger has certainly been a big help.

Thank you Sonia.

Frank

By: ¿Por qué no estás haciendo dinero usando social media? - Rosaura Ochoa

¿Por qué no estás haciendo dinero usando social media? - Rosaura Ochoa — Sun, 02 Jan 2011 20:36:05 +0000

[...] dicen que el contenido es la clave de una buena iniciativa de social media: desde periodistas hasta bloggers famosos, y mercadólogos destacados como David Meerman [...]

By: awahid

awahid — Sun, 19 Dec 2010 14:39:49 +0000

Brilliant post. very nice usage of the words to convey the message.

By: The Social Media Evolution – Part 2: The Social Media Plan « Flower Blossoms' Blog

Fri, 23 Jul 2010 03:25:09 +0000

[...] sets it and forgets it. Businesses should include in their social media plan a schedule for providing relevant website or blog content that is updated regularly. Websites such as affiliate or e-commerce sites, or graphics intensive [...]

By: 3 Reasons Not to Use Social Media | Retail Prophet

3 Reasons Not to Use Social Media | Retail Prophet — Tue, 20 Oct 2009 20:59:43 +0000

[...] No Content: If social media were a rocket, content would be the fuel that propels it. And with the extraordinary growth of social media, quality [...]

By: ravi

ravi — Fri, 25 Sep 2009 20:16:06 +0000

‘Digital Campfire’.

I finally get Social Media ! Brilliant image.
Where are my two sticks ?!

By: ContentKeith

ContentKeith — Wed, 16 Sep 2009 16:46:30 +0000

Sonia: yes, I know I’m late to these threads, but I simply had to say how much I enjoyed it and how your words resonated with me. I, too, have been using the ‘campfire’ analogy, but with a different twist. When explaining to my spouse about how Content Marketing interacts with Social Media, I told her that Social Media is like customers gathering around a campfire…and Content Marketing is the stories that marketers share to engage with the customers.
She got it! The analogy rang especially true for us — we met at 15 and 13 years old as…camp councilors. And yes, after 16 years of marriage and three kids, we still sing camp songs (to allude to another of your metaphors!).

Thanks for sharing some great stuff!

ContentKeith

By: Blogging Needs a Sharper Image

Blogging Needs a Sharper Image — Tue, 15 Sep 2009 23:35:42 +0000

[...] give credit to Copyblogger’s Sonia Simone for officializing the phrase “Content Marketing.” It means building a business around publishing content people love and are willing to pay [...]