“Oh no. We have to toss them out,” the bartender said with a sour look on her face as she removed a thin, black straw from her mouth. Four intricate cocktails she just made were lined up in a row in front of her.
“All of them?!” her coworker asked.
“Yep. When I taste-tested them, I realized I added too much Fernet-Branca.”
And down the drain the cocktails went.
A couple months ago, I sat a few feet away from this interaction and observed the bartender acknowledge her mistake, even though it was costly. She then produced the proper cocktails before presenting them to her customers.
Although it was arguably not fun to admit she had mixed the drinks incorrectly, she realized it was more important to maintain her audience’s trust and deliver the cocktails they ordered.
Her goal was to serve them what they wanted — and that is the essence of effective content marketing.
Are you willing to change course, if necessary, to deliver the right type of content to your audience? This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to absolutely, positively know if your content will rock
- How to avoid 11 common blogging mistakes that waste your audience’s time
- How to follow the one, irrefutable law of podcasting success
As you work your way through the material below, think of the following lessons as publishing guides for meticulous content creators.
Any fans of the band Wilco out there? Brian Clark is one of them.
In What to Do When You Absolutely, Positively Must Know If Your Content Will Rock, Brian shares a story about a turning point in the band’s career.
If you’ve ever wondered how you’re going to move forward when circumstances don’t turn out the way you planned, you’ll want to check out this fascinating article that will guide you toward your next step.
“We live in a world full of cheap information. At the push of a button, we can get our eyes on far more ideas, blog posts, and news stories than we could ever possibly consume.”
Remember those words every time you write to help ensure your content provides unparalleled value for your readers. If it doesn’t, push yourself creatively and refine your work. Your audience will thank you.
Review Henneke’s 11 Common Blogging Mistakes that Waste Your Audience’s Time when you’re ready to strengthen your current blogging routine.
In The One Irrefutable, Universal Law of Podcasting Success, Jerod Morris asks if you’re willing to show up reliably over time for your audience.
Showing up isn’t half the battle. It’s not 90 percent of the battle. It is the battle.
It’s the battle for audience attention — that grueling war of attrition in which attitude always triumphs over aptitude.
And your attitude is revealed by when you show up, how you show up, and how long you show up over time.
It’s simple to say. It’s hard to do.
Which is why the rewards are so great for those who stick it out.
You’ll never know what could happen until you make and honor a commitment to your audience.
If you didn’t make the correct cocktail, toss it out
Every time we produce a new piece of content, we each have the opportunity to toss out a poorly made cocktail in favor of a delicious treat someone truly wants.
Study this post (and save it for future reference) as you continue to fine-tune your content strategy.