Comments on: Why Great Copy is a Conversation, Not a Soliloquy http://www.copyblogger.com/conversational-copy/ Online marketing that works Thu, 09 Feb 2012 13:47:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 为什么好的稿件是一种交流而不是个人独白 http://www.copyblogger.com/conversational-copy/#comment-760933 为什么好的稿件是一种交流而不是个人独白 Wed, 04 Nov 2009 01:05:06 +0000 http://www.copyblogger.com/conversational-copy/#comment-760933 [...] 1、原文：Why Great Copy is a Conversation, Not a Soliloquy [...] [...] 1、原文：Why Great Copy is a Conversation, Not a Soliloquy [...]

]]> By: How to Get Lucky With Content Marketing | Copyblogger http://www.copyblogger.com/conversational-copy/#comment-759789 How to Get Lucky With Content Marketing | Copyblogger Mon, 02 Nov 2009 15:36:54 +0000 http://www.copyblogger.com/conversational-copy/#comment-759789 [...] on guy #2. Instead of just blathering on about himself, he waited and listened for an opening. He started a conversation based on a shared interest. And because he’d been paying attention, he found a great angle to [...] [...] on guy #2. Instead of just blathering on about himself, he waited and listened for an opening. He started a conversation based on a shared interest. And because he’d been paying attention, he found a great angle to [...]

]]> By: The Pick-Up Artist Guide to Effective Marketing — Copyblogger http://www.copyblogger.com/conversational-copy/#comment-577243 The Pick-Up Artist Guide to Effective Marketing — Copyblogger Thu, 29 Jan 2009 16:59:22 +0000 http://www.copyblogger.com/conversational-copy/#comment-577243 [...] the woman about her day. He listens to her answers. He asks more questions. He lets her lead the conversation, and he expresses empathy, nodding and telling her he understands how she [...] [...] the woman about her day. He listens to her answers. He asks more questions. He lets her lead the conversation, and he expresses empathy, nodding and telling her he understands how she [...]

]]> By: Communication Shotput or Tennis? « Andrea Goulet http://www.copyblogger.com/conversational-copy/#comment-283469 Communication Shotput or Tennis? « Andrea Goulet Wed, 06 Feb 2008 22:39:48 +0000 http://www.copyblogger.com/conversational-copy/#comment-283469 [...] Why Great Copy Is a Conversation, Not a Soliloquy - Dan O’Sullivan [...] [...] Why Great Copy Is a Conversation, Not a Soliloquy – Dan O’Sullivan [...]

]]> By: Jeremy Gregg http://www.copyblogger.com/conversational-copy/#comment-267365 Jeremy Gregg Tue, 22 Jan 2008 12:50:17 +0000 http://www.copyblogger.com/conversational-copy/#comment-267365 Great piece! I blogged it. Jeremy Gregg, Editor The Raiser's Razor http://theraiser.blogspot.com/ Great piece! I blogged it.

Jeremy Gregg, Editor
The Raiser’s Razor
http://theraiser.blogspot.com/

]]> By: DenverGuy http://www.copyblogger.com/conversational-copy/#comment-259532 DenverGuy Mon, 14 Jan 2008 22:16:40 +0000 http://www.copyblogger.com/conversational-copy/#comment-259532 Your article describes networking events and why I loathe them. The ones that do the talking are never the ones that start the conversation. Your article describes networking events and why I loathe them. The ones that do the talking are never the ones that start the conversation.

]]> By: waqar http://www.copyblogger.com/conversational-copy/#comment-252792 waqar Wed, 09 Jan 2008 21:49:45 +0000 http://www.copyblogger.com/conversational-copy/#comment-252792 Many people don't really understand the difference between benefits and features. The two are not the same. <a href="http://www.copywritingexperts.co.uk/the-difference-between-features-and-benefits" rel="nofollow">heres a good article that explains why</a>. Many people don’t really understand the difference between benefits and features. The two are not the same. heres a good article that explains why.

]]> By: Eric Suesz http://www.copyblogger.com/conversational-copy/#comment-252674 Eric Suesz Wed, 09 Jan 2008 19:05:09 +0000 http://www.copyblogger.com/conversational-copy/#comment-252674 Excellent points. I -- I mean "you" -- I mean "we" -- should always try to get ourselves in the habit of divorcing ourselves from the product before we begin writing about it. Nice Web site, too. Best read of my day, easily. Excellent points. I — I mean “you” — I mean “we” — should always try to get ourselves in the habit of divorcing ourselves from the product before we begin writing about it. Nice Web site, too. Best read of my day, easily.

]]> By: links for 2008-01-06 http://www.copyblogger.com/conversational-copy/#comment-248124 links for 2008-01-06 Sun, 06 Jan 2008 05:23:58 +0000 http://www.copyblogger.com/conversational-copy/#comment-248124 [...] Why Great Copy is a Conversation, Not a Soliloquy | Copyblogger It’s all about adopting the right mind-set. When you’re working on new marketing materials, take a step back and assume the role of a skeptical customer. (tags: writing copywriting tips conversation) [...] [...] Why Great Copy is a Conversation, Not a Soliloquy | Copyblogger It’s all about adopting the right mind-set. When you’re working on new marketing materials, take a step back and assume the role of a skeptical customer. (tags: writing copywriting tips conversation) [...]

]]> By: Eamon http://www.copyblogger.com/conversational-copy/#comment-247647 Eamon Sat, 05 Jan 2008 19:11:49 +0000 http://www.copyblogger.com/conversational-copy/#comment-247647 Good article. And good advice from guy above in comments, 'you', instead of 'I'. Good article. And good advice from guy above in comments, ‘you’, instead of ‘I’.

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