Comments on: The #1 Conversion Killer in Your Copy (And How to Beat It)

By: Sean Cayton

Sean Cayton — Tue, 07 Feb 2012 06:31:03 +0000

I spend a lot time trying to kill that damned troll and I appreciate very much your words of encouragement. I work with first time buyers and any little trip smells funny to them. So we slog on, trying to repair the un-repair-able with the hope that our efforts will be rewarded.

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98 New-School Content Marketing Articles | Unbounce — Tue, 07 Feb 2012 06:05:13 +0000

[...] 96. The #1 Conversion Killer in Your Copy [...]

By: Michael Gonzalez

Michael Gonzalez — Mon, 02 Jan 2012 05:49:44 +0000

What has worked for as far as Conversion go is, being truthful and telling the person who is using my services what is best for them. As far as copy go’s, totally being clear and truthful in the sales pitch. Its all about being turthful in sales. Lies = less sales. At least for me. Thanks for the post.

By: The Internet of Things» Blog Archive » How to Build a Business Using Paid and Free Content | Copyblogger » The Internet of Things

Fri, 25 Nov 2011 02:11:42 +0000

[...] If you have a product or service that people actually want, the single biggest factor that keeps them from buying is lack of trust. [...]

By: Scranton Web Designer

Scranton Web Designer — Tue, 04 Oct 2011 13:50:57 +0000

Sonia,
Copy has always been a weak point of mine. This is an interesting way to think about it, kill the troll!

By: Marc from groom wedding speech

Marc from groom wedding speech — Mon, 03 Oct 2011 16:25:26 +0000

wow, what a great post! The Fear of wasting money part took me back to my childhood. I thought you were talking about me! Thanks for sharing this and keep up this amazing work!

By: Bill Doerr

Bill Doerr — Sun, 25 Sep 2011 22:00:46 +0000

Sonia —
Great post. Love the Toll metaphor. Truly relate-able and accurate.
Trolls are not good for effective marketing. I’m with you to eliminate them.

By: chris

chris — Tue, 16 Aug 2011 00:36:23 +0000

It’s really not a fear of wasting money, there is an underlying belief that stops them and chances are that same belief stops them in many more places in their life.

It’s often the fear of failure because people really don’t mind wasting money, they do it day in and day out.

Using time and money is the most popular excuse on the planet, then using a spouse or their children often comes second.

By: Lee Rowley

Lee Rowley — Sun, 24 Jul 2011 16:21:40 +0000

I’m thrilled to see a massive push toward responsible, transparent online marketing. You’ve skillfully captured an essential concept that, I believe, will make or break Internet marketers going forward. Thanks for your insightful post!

BTW, I thought sea monkeys were those little foam things that expanded when you dumped them in a jar of water. I must have led a sheltered childhood…

By: Al McBride

Al McBride — Sun, 10 Jul 2011 21:06:08 +0000

Another excellent post from Sonia, many thanks.

The lessening of fear in a potential customer’s mind is absolutely key to closing the deal.

But something often forgotten is to continue that same principle after the sale in complete.

The amount of times you buy something online and your buyers regret or the fear that you might have been duped, aren’t reduced but compounded is remarkable. That’s particularly bad news for refund rates, or for rebilling rates.

Even a simple but clear ‘thank you’ page after purchase does wonders, usually make it look as personalised as possible. It’s a good idea to be clear exactly what you want them to do next.