I didn’t write the Wrap last week because Brian didn’t figure many people would be cruising Copyblogger over the holiday weekend, but I think that’s just yet another ethnocentric case of an American arrogantly assuming that his readership isn’t entirely composed of obsessive-compulsive Danish copywriting sailors with a high-bandwidth nautical Wi-Fi connection onboard their schooners.
And to that I say, Tillykke med fødselsdagen!
While I hobble off to the shop to get a fresh quill and have my peg-leg replaced (and naturally to flip each light switch I encounter along the way exactly seventeen times), you can check out what happened this week on Copyblogger:
This may mark the first time that a memo became a source of inspiration rather than de-motivation. This post takes snippets from a memo from playwright David Mamet to the writers working on his television show and pulls dramatic lessons from them. Want to know about drama, business, and the conveyance of information vs. entertainment? It’s all here, folks.
It’s kind of cool to think of yourself as the protagonist in your own marketing story, and it’s also quite beneficial from a copywriting standpoint. I’ll just point out that I don’t really want to be a Charlie Chaplin protagonist per this post’s photo. Instead, I usually choose to be an androgynous wizard with mall hair ala David Bowie in Labyrinth.
This episode of the IMfSP radio show focuses on the huge advantage that good content marketing will give you, but also on mixed martial arts, Salman Rushdie, and the President. Once you have that, the marketing kind of takes care of itself. I mean, who wouldn’t watch that bout?
Continuing the story theme, this post is all about crafting your marketing story so that people will want to share it, much like they’d share a delicious jelly donut. It’s got good nuts and bolts about minding your audience, etc. to be most effective in using that story as a tool, but precious little time is spent talking about donuts. You know what kind I like? The glazed chocolate cake ones.
Awesome, I love posts like this on the “hold your head up” aspect of success. This one is about using showmanship to step into the position you want as an authority, and it makes me realize that TRUE branding might just be about KISS makeup and clothing with giant metal spikes on it. And big hair. Fortunately, I’ve lucked into it and already have all of those things covered. BRING ON THE GROUPIES!
This week’s cool links:
- You Are So Stupid: I waded into this post ready to fight Chris Brogan for mocking me YET AGAIN, but it’s actually a post about the negative things we say to and about ourselves. I actually pay attention to this kind of thing… good stuff.
- Why a Bad Memory’s Not Such a Bad Thing: THANK you for this post. The net gets criticized all the time for changing the way we think, but it’s usually assumed it’s for the worse. But is “education” really about memorizing and regurgitating?
- A Wandering Mind is an Unhappy One: So apparently, happiness correlates really well with mindfulness about what’s actually going on rather than having your thoughts elsewhere. Oh, what… so now I’m supposed to actually pay attention to the chainsaws I’m juggling?
- The inevitable decline due to clutter: This from the “more is less” school of thought, Seth Godin ruminates on whether adding more stuff to digital marketing is a good thing or a bad thing. (Hint: He thinks it’s a bad thing.)
About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website. (That’s “cheap” as in “inexpensive,” not as in “tawdry.”)