Copyblogger Weekly Wrap: Week of February 21, 2011

image of Copyblogger Weekly Wrap logo

I’m just now getting around to booking my flight and hotel for South by Southwest, but I’m excited to be doing it at all because it’s one of the best networking events of the year. And by “networking,” I of course mean eating giant cupcakes, visiting funky coffee shops, and somehow sending Pace Smith into hysterics by getting Problogger’s Darren Rowse to walk into a room and loudly say, “Maple syrup!” Don’t ask.

Ah, business. It’s best when it’s not business.

If you’re going to be there too, be sure to look me up. I’ll be the one who got tricked into getting Copyblogger Media brand names tattooed on my forehead.

Here’s what happened this week on Copyblogger:

Monday:

The Idealist’s Guide to Raking in Tons of Cash

Think that profit and idealism are on opposite ends of the spectrum? Most people do. Imagine yuppies on one end of the cafeteria and hippies on the other and you’ll get the picture. Turns out, though, that the two actually complement each other — like that one time the hippies and yuppies got together for that posh Grateful Dead rave at the upscale club downtown where they serve hemp martinis.

Read the full post here.

Tuesday:

7 Mistakes that Lead to Guest Post Failure

Normally, I’d joke about how I did the opposite of what this post recommends and got mad at the results, but in this case I actually started out that way because I was scanning. “Okay, to guest post, be timid. Cool. Then, don’t startle the readers. Check.” It was around the Sex Pistols thing that I figured it out. So, like, DON’T do what’s in this post if you want to guest post successfully.

Read the full post here.

Wednesday:

The Jersey Shore Guide to Irresistible Personal Branding

What can you learn from The Jersey Shore? Well, those folks can actually help your own brand and you should check this post out, but the real secret is that it’s best to refer to yourself using a name that starts with an article. Preferably a definite article, not an indefinite one. Because there’s a huge difference between being “The Johnny” and “A Johnny.” I’ve tried the latter. Apparently it doesn’t help you stand out much.

Read the full post here.

Thursday:

The Guilt-Ridden Writer’s Confession

This is an interesting little post about how writing compels a writer to write even when it isn’t going well, makes you feel inadequate, etc. Speaking for myself, my own writing is even nastier than this post would suggest. Sometimes my writing beats me with a rake and calls me names. I even have a restraining order against it. And yet, I remain co-dependent.

Read the full post here.

Friday:

The Copyblogger Party at SXSW

Ready for the event of the year? Want to get down with the Copyblogger crew and readers? Want an open bar? Want to jam to rap music mixed with classic rock? Want to see Martha Stewart do keg stands? You can get all but one of those at the Copyblogger event at the South by Southwest festival next month in Austin, Texas.

Read the full post here.

Friday, again:

How to Write (and Execute) a Powerfully Simple Business Plan

Finally, I thought, a Copyblogger podcast about execution! I got so excited that I dusted off my guillotine and tuned in post haste, but turns out that this one was actually about the importance of a business plan, and how you can write up and use one. So if you’d like to do that, tune in. But really, there’s very little in there related to beheading, sizzle chairs, or lethal injections.

Read the full post here.

This week’s cool links:

About the Author: Johnny B. Truant specializes in selling through stories and is the proud creator of The Badass Project, a site profiling amazing people who make your excuses look stupid.

Print Friendly

Smarter is Better Solutions for Smarter Content Marketing

Here’s what we’ve got for you:

  • 15 high-impact ebooks on content marketing, SEO, email marketing, landing pages, keyword research, and more.
  • A 20-part Internet marketing course that lays out a comprehensive path for your own online strategy.
  • An organized reference guide to the “best of the best” of Copyblogger.com, and how it all profitably fits together.
Free Registration

Take The Conversation Further ...

We'd love to know your thoughts on this article.
Meet us over on Google+ or Twitter to join the conversation right now!

Comments

  1. BTW, after Wednesday’s post, Lisa Barone & I got together on Twitter and decided she should officially now be known as The Complication.

  2. The article on Tuesday “7 Mistakes that Lead to Guest Post Failure” reminds me of advice several successful money making experts have recommended to get more traffic to your web site.
    One of them – Superaffiliate Lynn Terry of whom I write about on my blog – says the most effective way to get traffic to your site is to do guest posts on popular blogs. That was a surprise to me since Lynn is such an expert on the effective use of SEO and keywords to get targeted traffic to her site.
    But the advice makes sense because in guest blogging the guest blogger stands on the credibility and trust of the blog for which they are writing.
    Thanks for the (contrary) advice about effectively writing a guest post!