Copyblogger Weekly Wrap:
Week of October 25, 2010

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Two weeks ago in Vegas, I earned a new distinction. While on the stage during a Blogworld Expo keynote, Sonia Simone declared me an expert in something. Something cool. Something I can’t repeat here because this is a PG-13 blog — but if you’re feeling saucy, this video contains the original R-rated phrasing (somewhere in point #4, which starts at 50:33).

I’m going to get shirts made so that everyone will know what I stand for. I’m going to wear my new distinction proudly. Who’s with me?

Now that I have free and authoritative latitude to screw things up, I’m going to start doing it everywhere. Take this introduction to the Weekly Wrap, for instance. I’m writing it last… the summaries below are all done. And I could finish the intro and make it all awesome, or I cou…


How to Beat “Invisible Content Syndrome”

If you blog and blog and blog but hear no real response to any of your content — and if you’re relatively certain that you don’t just suck — then the problem may be that your content is invisible. This post tells you how to make it visible, and to let the world see it. (Also, if I could be invisible, I’d spend a lot of time in gym showers. Don’t judge me.)

Read the full post here.

Monday, meanwhile, at stately Wayne Manor:

Join Our StudioPress Affiliate Program and Earn 40% Commissions

Technically, just joining the program won’t earn you 40% commissions. Apparently, you should join and then actually promote Genesis… that’s the earn part, right? But don’t worry, you can read more about how to navigate those persnickety technical details in this post.

Read the full post here.


Tim Gunn’s Top 5 Tips for More Stylish Content

I’d actually call this “5 classic ways to be awesome on your blog” or something because I distrust fashion and style, but that’s just me. I mean, Lady Gaga’s meat dress is considered a no-no today, but what about when the Flintstones were alive? Worn meat was the height of fashion back then, despite the risk of mauling by predators. But, meat or no meat, this post has some evergreen fashionable ways to spiff up your blog in ways that Joan Rivers won’t mock.

Read the full post here.


Does Your Site Hold Up to the Window Shopping Test?

This is a really interesting concept that I’ll admit I hadn’t thought of. Lots of sites have glitzy and polished “window displays,” but you need to be sure that what’s inside the store meets the enhanced expectations your window display promises. Is your site great through and through? Or is it like that place where I saw cheap electronics in the window, but inside it was just Ving Rhames sitting under an umbrella reading poetry to a cocker spaniel?

Read the full post here.


How to Put Yourself into an Effortless Writing Zone

Warning: Do not just look at the photo at the top of this post and think meditating will get your stuff written. It’s amazing how many times I’ve made that mistake. No, you need to do some stuff, and this post has three solid steps to getting all Zen so that you can write. And don’t forget bonus step #4: Drink heavily. Wait, did I write that down?

Read the full post here.


How to Run a Fearless Small Business

Think Halloween and horror movies are scary? Yeah, they can be, but so can day-to-day life as a business owner. This post is full of hang-on-tight-to-your-security-blanket tips for surviving the horrors of entrepreneurship. (Side note: So does this mean that Taylor was never paid to scare people with a chainsaw?)

Read the full post here.

This week’s cool links:

  • The 7 Harsh Realities of Blogging for Bucks: Because I didn’t do it justice in the intro, this post and video actually does contain a bunch of great lessons. Seven of them, to be precise.
  • Why I Deleted My Foursquare Account: This post creeped me out. If you use Foursquare, at least give this a read before making an informed decision about whether or not you want to keep doing so.
  • Are You Ready for the Best Damn Ride of Your Life?: Logan has become the definitive authority on rock & roll business metaphors, and this post is no exception. Want to wow your customers? Treat them like rock stars.
  • Think online marketing is a closed loop? Meet Thor.: There ARE ways to create an online business that doesn’t teach people how to teach people how to teach people how to make money, and this is one such story. (There’s a bit of narcissism in including this one, but I think it’s important to point out that it’s not one big pyramid scheme.)

About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website. (That’s “cheap” as in “inexpensive,” not as in “tawdry.”)

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Reader Comments (15)

  1. Matthew Needham says

    Great round up here Johnny. Looks like some very interesting stuff going on. The post ‘why I deleted my foursquare account’ reminds me everytime I see my friend and ask him how a meal was in a restaurant he’d been to, he always looks slightly perplexed. Especially when I refer to foursquare or Facebook places as being a burglar or stalker paradise!

  2. says

    Hi Johnny!

    This Weekly Wrap is a good idea! A good memory refresher. This also keeps us on track on what good things we could have missed this week.

    Keep it coming, guys!

  3. says

    Renee Malove…would love to know more about this new distinction, but can’t actually hear the audio on the video posted here! Something tells me that may be for the best; however, if they get it fixed, please let me know. And two thumbs way up for the weekly wrapup. I’ve been so buried in other non-blog-related pursuits this week that I’ve missed out on the fun here, so it’s great to get to catch up!

    Yes, I do occasionally have to do something other than read Copyblogger at work. Quel horreur, oui?

    • says

      Do you mean the Blogworld panel video with Brian, Sonia, and Darren? The volume on it is pretty quiet, so that may be it. I had to wear headphones to hear it very well.

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