Because I like to 1) flout convention and 2) live in the past, I thought it’d be appropriate to do my Halloween bit here now, nearly a week late.
This year, while trick-or-treating with my kids and noticing the many older kids trying to cash in, I started to wonder at what age trick-or-treating becomes unacceptable and creepy. Can you still do it at 18? Maybe, if you don’t have a beard. But how about 34? It all reminds me of a Mitch Hedberg joke about how adults aren’t supposed to go down slides, so if you find yourself at the top of one, you have to act like you got there accidentally. How’d I get up here, dammit? Oh well, I guess I have to go down. Whee!
I ended up deciding that if you went around as a creepy older dude, most houses would feel they could get rid of you faster by simply giving you the candy than arguing with you. So the sky’s the limit!
Anyway, here’s what happened post-Halloween on Copyblogger:
I’d like to invite impassioned and indignant pestering in the comments by mentioning that I’ve never seen Mad Men. That said, I DID enjoy seeing how Jon Morrow, in his typical fashion, riled everyone up by offering a tip that amounted to (as perceived by the riled-up) “stop trying to write about what you love.” Jon is like the Jerry Springer of Copyblogger, inviting controversy and rednecks. (Oh, and there’s other stuff in this post, too.)
This was a really interesting post, and I’m not even being sarcastic because it’s not like I’m ever sarcastic. It’s about how to help your stuff go viral rather than hoping it’ll do so on its own, and it’s stuff I’ve never considered but that makes perfect sense. In fact, today, as an experiment in Copyblogger efficacy, I’m going to try the same thing with my daughter’s pink eye to see if the approach works.
Oh hell no! A Copyblogger podcast? As Copyblogger ramps up its Orwellian domination of all mankind, we’ll now get weekly updates in which Robert Bruce talks to Sonia and Brian about relevant Copybloggerish stuff like content marketing, SEO, and pancakes. This is getting crazy. What’s next, Copyblogger t-shirts?
For some reason, the frequent use of the term “nudnik” in this post made me think of Moe, Larry, and Curly going “Nyuk nyuk nyuk,” and you can imagine the chaotic and hilarious confusion that resulted for the duration of my reading. So, how do you stop being a nudnik and get your list to not hate you? Well, don’t be a numbskull. Then hit them with hammers and poke them in the eyes and run in circles going “Woowoowoowoo!” Or you could just read this post to find advice on your best email marketing strategy, but I’m pretty sure the aforementioned would work too.
Thursday, the Hell Freezes Over Comeback Tour:
Finally, a t-shirt that will get bullies to stop harassing your nerdy teenager! Today’s post gave a handful of proposed slogans for the upcoming, highly anticipated Copyblogger t-shirts. In my opinion they’re not as funny as the one I proposed for Naomi Dunford last year (giant fork with a halo, bearing the legend “Holy forking shirt!”), but they’re definitely pretty awesome for all of your day-to-day wear, and also great for gaining cred when hanging out with union steelworkers. Be sure to click through and see which designs won.
The headline of this post made me think of the Mighty Mighty Bosstones song “Our Only Weapon.” So I was reading about how to make my content really sizzle, and I was looking for that secret weapon, and then suddenly I had this urge to dress in plaid, and I was like, If we read this post, I might never win the war, but I’ll have fun and that’s for sure. So read this post and use the weapon, because you’ll both learn something AND have fun. (Stay tuned for next week’s post: “Sales Lessons Learned from ‘Last Dead Mouse.’ ”
This week’s cool links:
- Are you using the wrong business model?: Are you on a treadmill, or are you on an “evolutionary ramp to success and superbness” (my phrasing)? Side note: I was sad to see that @WorkinOnARamp vanished from Twitter, because she was my one-stop-shop for discussing all ramp-related topics.
- The best piece of advice nobody ever wants to hear: I thought, “Meh, I’m sure I’d want to hear it.” But I didn’t. Nobody wants to hear this piece of advice, but you need it. (I’m being mysterious on purpose about the topic of this post to entice you. Is it working?)
- Destroying the 7 Myths of B2B Social Media: Seven myths. One man to debunk them. The greatest struggle in mankind’s history. (Now I’m trying “suspenseful.”)
- Social Media Marketing Checklist: I’m not going to lie, that “sizzler” headline didn’t exactly grab me… but don’t let the lack of pizzaz dissuade you because you should check this stuff out. That’s why it’s a CHECKlist, you know.
About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website. (That’s “cheap” as in “inexpensive,” not as in “tawdry.”)