Copywriting 101: How to Craft Compelling Copy

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action.

Copywriters are some of the highest paid writers in the world, but to become a truly proficient and profitable copy expert, you’ll need to invest time and energy in studying the craft. To truly excel as a copywriter, you’ll want to consider investing in a copywriting course that will provide you the intensive training you’ll need to enjoy a lucrative career.

10 Steps to Effective Copywriting

If you’d prefer to get started with a free resource before paying for a copywriting course, this free ebook is designed to get you up and running with the basics of writing great copy in ten easy lessons. You’ll get this ebooks on SEO copywriting and writing killer headlines, plus 13 more high-impact ebooks about online marketing.

Copywriting 101: How to Craft Compelling Copy

  • Don’t Read This or the Kitty Gets It!
  • Be or Not To Be?
  • How to Write Headlines That Work
  • Writing Headlines That Get Results
  • The Structure of Persuasive Copy
  • Now Featuring Benefits!
  • This Article Rocks … I Guarantee It!
  • 7 Scientifically-Backed Copywriting Tips
  • The Long and Short of Copywriting
  • A Short Guide to Writing Good Copy
  • 10 Ways to Write Damn Good Copy
  • 7 Ways to Write Damn Bad Copy
  • The #1 Secret to Great Copy Is …

Writing Headlines: The Most Important Copywriting Skill

Most writing designed to persuade sinks or swims right out of the gate. Whether the title of an article or the headline of a sales page, readers make snap decisions based on a quick scan of the top of the page. More often than not, they’ll simply move on to something else unless you craft an excellent headline. Learn how to write headlines that work with the free Magnetic Headlines ebook.

How to Write Magnetic Headlines

  • Why You Should Always Write Your Headline First
  • The Cheater’s Guide to Writing Great Headlines
  • Do Keywords in Post Titles Really Matter?
  • How to Write a Killer “How To” Post That Gets Attention
  • 7 Reasons Why List Posts Will Always Work
  • 10 Sure-Fire Headline Formulas That Work
  • 9 Proven Headline Formulas That Sell Like Crazy
  • 7 More Sure-Fire Headline Templates That Work
  • Warning: Use These 5 Headline Formulas at Your Own Risk
  • The Art of Writing Great Twitter Headlines

Copywriting for Search Engine Optimization

SEO copywriting is the art of writing web page copy that is appealing to human readers, but also ranks well for specific search terms that people are looking for in search engines. Search engines have now become much more sophisticated, so the fundamentals of solid copy writing are more important than ever. Get SEO copywriting tips and secrets from another free ebook, How to Create Content that Ranks Well in Search Engines.

How to Create Compelling Content that Ranks Well in Search Engines

  • Wait … Isn’t SEO Dead?
  • Search Engines Send the Most Valuable Traffic
  • How do Search Engines Work?
  • The 5 Essential Elements of Search Engine Keyword Research
  • How to Create Cornerstone Content that Google Loves
  • Three Link Building Strategies that Work
  • Five Areas to Focus on for Effective SEO Copywriting
  • Does Writing for People Work for SEO?
  • How to make SEO copywriting simple

Get these ebooks (and more) free!

  • Grab the Copywriting 101, Magnetic Headlines, and SEO Copywriting ebooks.
  • Also score instant access to 13 other high-impact ebooks on content marketing, email marketing, keyword research, and landing pages.
  • Plus you’ll get our 20-part course that lays out the proven framework for online marketing that works, sent directly to your inbox.
About the Author: is founder of Copyblogger and CEO of Copyblogger Media.