John Carlton is a force of nature.
He’s that rare breed who can write fascinating copy, and is just as fascinating to listen to. Every story ends up a great story.
Through the lens of his remarkable journey to and through the copywriting trade, John delivers practical business tips and killer copywriting advice in this first half of a two-part interview I did with him.
Whether you’re a veteran writer, or just starting to learn your craft, the next 30 minutes with this outspoken ad man is a worthwhile spend …
In this episode we discuss:
- How to go from slacker to pro
- Why writer’s block is a myth, and how to get your work done
- 4 books that will change your career (and you should read every year)
- The dirty little secret most copywriters don’t want you to know
- The mental attitude that made John’s career
- 2 secrets of John’s success
- A vital lesson on the nature of opportunity
Hit the flash player below to listen now:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Other listening options:
- Click here to download the mp3 | 36.3 MB | 30:13
- Click here to subscribe via iTunes
- Click here for the RSS feed (non iTunes)
- Click here for the show archive
The Show Notes:
- Internet Marketing for Smart People Course (free)
- John Carlton’s Blog
- Copywriting 101
- We left the building with Girl Talk …
About the Author: Robert Bruce is Copyblogger Media’s Copywriter and Resident Recluse.
I find it interesting that John referred to people thinking copywriting is about writing “cute” copy. (I think that’s the word he used.) To me, it’s the most challenging because there’s so much psychology involved and I’ve had to retrain myself in the art lately. I cannot tell you how many egos have destroyed things I’ve tried to write over the years and I will always remember now if the head person doesn’t like it I’ve probably scored!
Thanks for that.
“Copy is King”
“You are the white knight.”
Wow.
I’ve worked with small business owners for 20+ years and my favorte part, hands down, was the part explaining that good copy makes the business owner nervous. So, SO spot on. My experience is that business growth and personal growth are parallel. Our own personal shortcomings and hurdles are what hold us back. Find the area that makes the business owner nervous and you’ve found the path to the growth they haven’t been able to achieve. Looking forward to part 2.
John Carlton is my hero.
This will be helpful as I’m hoping to “launch” my writing career in this area. Thank you!
What a story! Big fan of John Carlton and great to see a legend sharing wisdom here along with his personal tale of rags to riches.
“Opportunities are like whispers in the wind.”
“Gun-to-the-head approach to writing.”
“Copy holds the keys to the kingdom.”
“Most people want pablum. They’re afraid for their reputation…”
Pure gold. Look forward to next week!
I’ve read about John here in Nigeria. Some of the business news paper has written about him and most especially our most respected paper, SDE, I once read about him. It’s good to be a great copy writer as it will help in anything one does in life!
Sheyi
Wow, a lot of points to remember. I am now beginning to like writing. Such a great teacher. Looking forward to part two.
Wow? Doesn’t come close.
Can’t wait for episode 2 – that’s how good this one was.
Loved the “writer’s block is a myth” stance. Carlton is so right and it makes so much sense. Why even sit down to write if you don’t even have an idea? What do you expect?
Copy Is King Indeed!
Always a pleasure reading your stuff guys! I am very glad that I stumbled on your site and am now an avid reader and follower!:)
Cheers
Greg:)
Great interview, looking forward to part two. I particularly agree with his comments on becoming an expert on whatever you’re being paid to write about at the time. To me, the variety and opportunity to learn a market inside out (or as close to it as possible) are what make freelancing so rewarding (irregular pay checks aside).
Love the audio possibilities……….a morning walk with empowering thoughts and ideas is unbeatable:)
Cheers,
Sanna
I’m making plans right now to speed read through all of the marketing and copywriting books at the main Chicago Library.
I think this is one of those rare moments when a piece of advise sticks to me at precisely the right time.
Don’t forget the spelling books though. (@ Whitney)
What?
Advice or advise?
Are you so out of touch that you think people should spell check their comments on other people’s blogs?
All you’re doing is encouraging people to be paranoid about every word they use. It’s a waste of time and ridiculous.
Get off your high horse.
Thanks for providing these links. I think that by providing links you are doing us a special favour. More often than not, I try to check out these links–just out of curiosity–and it has never ceased to amaze me about what is available out there. Invariably, the links you provide add value to our work-lives. It is great to discover new writers and new blogs.
The joy of discovery also leads to new insights and new learning opportunities. There is so much good writing out there, and you make it a point to educate us folks about it. That’s what makes your blog the best in the business. Cheers.
AMAZING intreview!
Love the part about “waking people” – yeah, that works.
wow… really great talk.
Thanks for the ideas of reading and rereading again. Totally agree!
What’s that funny ticking noise that opens the program?