Comments on: What Bestselling Fiction Can Teach You About Writing Better Landing Pages

By: Don’t Write Like You Multi-Task - Fathom

Don’t Write Like You Multi-Task - Fathom — Thu, 26 Apr 2012 14:41:01 +0000

[...] wasn’t until I came across this article in Copyblogger that I realized what the problem was. The article talks about how to write more [...]

By: Don’t Write Like You Multi-Task - Fathom Online Marketing Blog

Don’t Write Like You Multi-Task - Fathom Online Marketing Blog — Tue, 08 Nov 2011 15:18:16 +0000

[...] wasn’t until I came across this article in Copyblogger that I realized what the problem was. The article talks about how to write more [...]

By: 8 More Habits of Highly Effective Bloggers | Internet Business Social Media

8 More Habits of Highly Effective Bloggers | Internet Business Social Media — Tue, 25 Oct 2011 20:55:50 +0000

[...] What Bestselling Fiction Can Teach You About Writing Better Landing Pages [...]

By: Juli

Juli — Tue, 18 Oct 2011 03:03:27 +0000

In each of the following, the word “that” should be “who” –

Contractors that don’t call you back or even show up?
Are you done with contractors that lack the ability to communicate in a timely manner?
How about contractors that run away from problems that crop up during and after a project?

By: Lora Lee

Lora Lee — Thu, 06 Oct 2011 23:54:35 +0000

I just made about 12 tweaks to my homepage using your advice in this post and it looks and reads soooo much better. I am excited about the changes and I know they’ll make a difference. There’s no doubt in my mind. Thanks for hitting it out of the park with this insight.

By: Online Marketing Ideas and Tips | Quick Blogging Tips | Professional Website Design

Sun, 02 Oct 2011 22:05:25 +0000

[...] 6. What Best Selling Fiction Can Teach You About Writing Better Landing Pages, Copybloger [...]

By: Laurie Holman

Laurie Holman — Sun, 02 Oct 2011 03:38:04 +0000

Good points! I think even (or especially) if a reader actually has A.D.D., it would be more effective to focus on one thought.

By: B. Ligerent

B. Ligerent — Sun, 02 Oct 2011 00:01:44 +0000

Great post. Not at all what I thought it was going to be about … based on the headline. But excellent advice.

Sometimes it takes a bit of client education. Some clients want to stuff ten messages into a webpage, a print ad, an email – or, even worse, a 30-second TVC!

Fiction also serves as a great model for dissecting the masterful word play that goes into creating tone of voice, generating emotion, transporting readers into a moment, etc. I’ve used fiction excerpts to train copywriters myself because I believe there’s a lot it can teach us as copywriters.

By: Google+, Social Web, SEO And Guy Kawasaki – Speedlink 37

Google+, Social Web, SEO And Guy Kawasaki – Speedlink 37 — Sat, 01 Oct 2011 15:47:28 +0000

[...] What Bestselling Fiction Can Teach You About Writing Better Landing Pages [...]

By: Lu chez Zengo : semaine du 26 septembre — Les Bonnes Fréquentations

Lu chez Zengo : semaine du 26 septembre — Les Bonnes Fréquentations — Fri, 30 Sep 2011 20:34:52 +0000

[...] What Bestselling Fiction Can Teach You About Writing Better Landing Pages / Copyblogger Découvrez pourquoi les landing pages ressemblent souvent à un discours d’ado. Inspirez-vous de quelques techniques pour éviter les paragraphes décousus et garder vos arguments de vente à la bonne place. [...]