What’s the missing ingredient that prevents most people from succeeding online?
Copywriting skills.
Content drives the Internet, and using the right words in the right way will determine not only how well your site converts visitors into sales, but also how well you rank in search engines and how many links you get.
Now that blogging has become the smartest strategy for growing an authoritative web site, it’s your copywriting skills that will set you apart and help you succeed. Copyblogger is all about helping you:
- get traffic
- gain subscribers
- attract links
- sell something!
All you need to do is write in a strategic, persuasive, compelling manner.
The Art and Science of Compelling Copy
Copywriting is the process of writing words that promote a person, business, opinion, or idea, with the ultimate intention of having the reader take some form of action. Even if that action is a link, bookmark, or a vote at Digg that leads to the traffic you need.
In other words, copywriting is all about people responding the way you want them to.
We all use persuasion techniques each and every day, whether we are conscious of it or not. With our spouses, kids, parents, bosses, vendors, employees and customers, we try to do and say things that move them in the direction we desire.
Now it’s time to learn how to do it in writing, as well as in your podcasts and videos. That’s what Copyblogger is all about.
Social Media and Copywriting: A Perfect Match
Remarkable social media content and good copy share many of the same attributes — plain spoken words designed to focus on the needs of the reader, listener or viewer. In an overly-crowded marketplace, copywriting techniques allow you to capture attention and convert it into trust, sales, and profit.
It’s not about fancy writing and big words.
It’s also not about being contrived or cheesy.
And it’s absolutely not about inappropriate high pressure sales techniques that simply don’t work online.
So go ahead… subscribe today and join us for the fascinating opportunities that continue to develop with blogging and other online marketing strategies.
About Copyblogger
Copyblogger was founded in 2006 by Brian Clark. Brian is a new media writer/producer, entrepreneur, and recovering attorney.
Brian built three successful offline businesses using online marketing techniques before switching to a producer model that involves building, monetizing, and occasionally selling online media properties. He shares one of his favorite strategies in the Teaching Sells training program.
Copyblogger has over 33,000 subscribers and over 100,000 monthly site visitors. And we’ve been lucky that people say a lot of nice things about us:
- The Guardian named Copyblogger one of the world’s 50 most powerful blogs.
- Advertising Age ranks Copyblogger as a top 5 blog about marketing.
- Technorati says Copyblogger is one of the 50 most popular blogs in the world, and a top 20 favorite among readers.
- The editors of Performancing honored Copyblogger founder and editor Brian Clark by naming him the most influential blogger of 2007, and he came in at number 30 among the 50 most influential bloggers compiled by top blogger Leo Babauta.
Brian Clark has been featured in the following books:
- Meatball Sundae by Seth Godin.
- The New Rules of Marketing and PR by David Meerman Scott.
- Free Agent Nation by Daniel Pink.
- Gravitational Marketing by Jimmy Vee and Travis Miller.
Have you subscribed yet? :-)
