How to Create Content That Converts

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It’s time for another installment in our series of free content marketing ebooks.

Last time, we talked about content marketing strategy. Specifically, a 7-step framework that mapped out who you want to reach and what business objectives you want to meet.

That strategy is centered around authority. In this sense, authority means becoming the likeable subject matter expert and thought leader who people listen to, and Google loves.

Based on that, many people still wonder: what kind of content should I create to execute on my strategy? What parameters do I have when sitting down to actually create that content?

From our agile approach to content marketing, you’re creating content that your intended audience responds best to. But even then, you can’t forget what you’re ultimately trying to do – sell your products and services.

Content creation alone is not enough, no matter how much people like it. In other words, you need to create content that works as marketing.

In the 19-page How to Create Content that Converts, I share with you:

  • The 5C Approach to Content Creation
  • How to Shape the Story that People Tell About You
  • Why You Need an Enemy, and How to Find the Right One
  • The Secret to True Jedi Marketing Tricks
  • What Apple and Subway Can Teach You About Effective Content
  • How to Be a Heroic Content Marketer

Click here to grab your free copy.

Get the entire ebook series … at no charge

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You get instant access to How to Create Content that Converts when you register for the Scribe Content Marketing Library. If you missed the first two ebooks in the series (The Business Case for Agile Content Marketing and A Content Marketing Strategy That Works), you’ll get instant access to both of those as well.

And you’ll also receive all the ebook installments that follow, plus webinars, audio seminars, and other educational resources — all free. Up next in the series you’ll hear from Sonia Simone (coming in a couple of weeks):

How to Effectively Promote Your Content
How to Use Alliances, Co-opetition, and Your Sworn Enemies to Get More
Likes, Shares, Links, and Traffic

Register today to get instant access plus each new installment.

About the author

Brian Clark

Brian Clark is CEO of Rainmaker Digital, founder of Copyblogger, host of Unemployable, and evangelist for the Rainmaker Platform.

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  1. Will do, need to learn it because my conversion skills are not very good atm!
    Best Regards

  2. Looking forward to checking this out right now.

    In my experience, there are some niches, industries and products that are much tougher than others when it comes to creating content that converts and is valuable/not-too-selly.

    Finding the right mix of persuasiveness, educational and entertainment value can be tricky. Likes, shares and comments are nice, but they don’t pay the bills. :)

  3. I think I will take a look at this, because I have always struggled with what is the best way to use the content. I generally outsource my writing because I really am not good at writing either. I think this will help me be able to clearly explain to my writers what I need in my content. Thank you.

  4. I already finished “The business case for agile content marketing” and you know something I am feeling good. Its amazing.

  5. Always good to see another fellow website posting information about this. There’s so many of these absolutely key ebooks out there now that it seems tutorials are a reason to buy a tablet in and of itself.

  6. Good content first and foremost takes care of someone else’s need. Your needs come last. If you’re not putting the visitor first in the pages you create, you’re not creating good copy.

  7. I LOVE your books! Great addition to StudioPress. I use Scribe every day and while it is an amazing tool, your books give very practical guidance on how to talk to human and spider alike! Thank you!

  8. I’m curious which social media share plugin you are using on copyblogger (the one that puts the FB, etc share buttons at the top and bottom of each post)? Thx

  9. Hi Brian,

    Thanks for creating and sharing these useful eBooks with us.
    I think, the framework that you mentioned is excellent.
    My question: When you focus on the Hero (your audience), you know that the Hero is carrying some misconceptions about his dreams, desires or hopes and that misconception is rooted in his mind. How to communicate them “what are the resistance points that causes them to Resist the Call?”

    I hope you got what I’m trying to communicate. If not, I will make it clear in next comment.


  10. Early on in this eBook I KNEW I felt Joseph Campbell underpinnings. Great stuff. Soon as I finish Aesop’s Fables and Sugarman I’ve got to read some Campbell.