It’s time for another installment in our series of free content marketing ebooks.
Last time, we talked about content marketing strategy. Specifically, a 7-step framework that mapped out who you want to reach and what business objectives you want to meet.
That strategy is centered around authority. In this sense, authority means becoming the likeable subject matter expert and thought leader who people listen to, and Google loves.
Based on that, many people still wonder: what kind of content should I create to execute on my strategy? What parameters do I have when sitting down to actually create that content?
From our agile approach to content marketing, you’re creating content that your intended audience responds best to. But even then, you can’t forget what you’re ultimately trying to do – sell your products and services.
Content creation alone is not enough, no matter how much people like it. In other words, you need to create content that works as marketing.
In the 19-page How to Create Content that Converts, I share with you:
- The 5C Approach to Content Creation
- How to Shape the Story that People Tell About You
- Why You Need an Enemy, and How to Find the Right One
- The Secret to True Jedi Marketing Tricks
- What Apple and Subway Can Teach You About Effective Content
- How to Be a Heroic Content Marketer
Get the entire ebook series … at no charge
You get instant access to How to Create Content that Converts when you register for the Scribe Content Marketing Library. If you missed the first two ebooks in the series (The Business Case for Agile Content Marketing and A Content Marketing Strategy That Works), you’ll get instant access to both of those as well.
And you’ll also receive all the ebook installments that follow, plus webinars, audio seminars, and other educational resources — all free. Up next in the series you’ll hear from Sonia Simone (coming in a couple of weeks):
How to Use Alliances, Co-opetition, and Your Sworn Enemies to Get More
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