At least for Copyblogger, that is.
It’s been a good run. From last fall, I’ve grown this blog from 6,000 subscribers to close to 29,000. My strategy for 2007 relied on appealing to social media news and bookmarking sites using the copywriting techniques I teach here, plus the goodwill of bloggers around the world who thought my content was worth mentioning.
Digg certainly played a part in that. Mostly, landing on the Digg front page a couple times a month resulted only in a server-shaking stampede of worthless traffic. But mixed in with the basement-dwelling little boys who momentarily refrained from Playstationing with their Wiis long enough to tell me I sucked, I picked up new subscribers.
After a scientifically-sound amount of testing, it’s clear that Copyblogger has been placed on the dreaded Digg auto-bury list. Never heard of that? That’s because Digg refuses to acknowledge that auto-bury exists, but it most certainly does.
Ironically, I was buried by success. In September, my content made the Digg front page six times, with three articles making it in a single week. After that, it became obvious that Kevin Rose and his in-house nerd brigade couldn’t tolerate quality content making the Digg home page that frequently.
After all, what would Ron Paul think?
If you think I’m whining, I’m not. All good things must come to an end.
But all you social media utopians out there, pay heed. Social media is a reflection of society. Dorks like Mark Zuckerberg and Kevin Rose are not about openness and idealism, no matter what load they shovel to the masses. They’re just like anyone else—susceptible to the corrupting influence of quick and unchecked power.
In fact, they may be worse than most people. The tortured nerd seems to exact terrible retribution, no?
Throughout all the Web 2.0 hoopla that made Michael Arrington rich and no one else, there is one bright spot. There’s one amazing force that is actually changing the world for the better.
Human nature won’t change. But for the first time in history, the rest of us have the collective ability to point out the bullshit and hold people and companies accountable, thanks to our blogs.
Like right now.