Comments on: Discover Your Hidden Remarkable Benefit

By: Marketing a Mediation Practice: Your Hidden Remarkable Benefit | Tammy Lenski Conflict Resolution

Tue, 17 Jan 2012 21:46:04 +0000

[...] I came across a Copyblogger post that puts a creative and helpful spin on the old USP notion. In Discover Your Hidden Remarkable Benefit, author Brian Clark asks, What if you’ve got something going for you so remarkable that it [...]

By: Sell the Sizzle | Trade Secrets

Sell the Sizzle | Trade Secrets — Sun, 27 Mar 2011 23:35:41 +0000

[...] years ago, Copyblogger Media CEO Brian Clark posted an entry on the copyblogger.com site titled “Discover Your Hidden Remarkable Benefit.” While the wording is a little cumbersome, a “remarkable hidden benefit” is something that sets [...]

By: Why should I care? « IyasOStuff

Why should I care? « IyasOStuff — Fri, 21 Jan 2011 03:24:10 +0000

[...] Still need some help- Copyblogger can help [...]

By: How To Be A KING In Your NICHE | naijapreneur! |

How To Be A KING In Your NICHE | naijapreneur! | — Sun, 05 Dec 2010 08:53:46 +0000

[...] you bow and hold in highest esteem. The art of owning a word is what marketers refer to as positioning or differentiation, in other words, branding. It is a deliberate attempt to make your business [...]

By: Mimi

Mimi — Thu, 02 Dec 2010 22:14:14 +0000

Thanks for tweeting this and getting me to come here and read it. The idea that the story you tell is what makes someone decide to buy is priceless in itself. The examples are something I am really going to ponder.

By: Ted Vieira

Ted Vieira — Thu, 02 Dec 2010 19:41:51 +0000

Great post, Brian. I think it points out how by bringing in a new person to offer a helpful viewpoint, they can help you see cool things about you (or your business) that you’ve overlooked. Thanks for the great post.

By: Ted Vieira

Ted Vieira — Thu, 02 Dec 2010 19:37:14 +0000

Ha! Thanks Raj, that made me laugh. (still laughing)

By: Frankie Cooper

Frankie Cooper — Thu, 02 Dec 2010 17:36:07 +0000

Finding the hidden remarkable benefit can be difficult but well worth all the effort and time invested.

By: Do You Make These Mistakes With Your Blog? | Copyblogger

Do You Make These Mistakes With Your Blog? | Copyblogger — Fri, 11 Dec 2009 18:26:24 +0000

[...] Discover Your Hidden Remarkable Benefit [...]

By: ravi

ravi — Fri, 25 Sep 2009 11:54:00 +0000

Change the tired old perspective by revealing and promoting a new one. Excellent approach. It’s what differentiates okay copywriters from excellent copywriters.