Don’t Disappoint Your Mom

In Ogilvy on Advertising, David Ogilvy famously wrote:

The consumer is not a moron, she is your wife.

When it comes to social media marketing, the “user” is not a moron, she’s your mom.

Your mom wants valuable content, not irrelevant advertisements and in-her-face pitches.

Don’t spam your mom.

Don't Spam Your Mom

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About the Author: Brian Clark is founder of Copyblogger, CEO of Copyblogger Media, and Editor-in-Chief of Entreproducer. Get more from Brian on Google+.

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Comments

  1. A good rule of thumb: if you’d be ashamed to show it to your mother, father, grandparent, sibling, or significant other, it’s probably not the best idea to post it ;)

  2. Love this! So true. Thank you!

  3. I love it. Is there a blog post that goes with it?

  4. Interesting way to make me think about my writing. I never want to disappoint my mom!

  5. What if you’d like to spam your Mom. I might just…

  6. It’s taken me over 40 years to stop being paralyzed by what my mom will say
    when she reads my work…

    Thanks for setting me back ten years : )

  7. I just shared this on Facebook since i’m friends with my mom on there. I hope she doesn’t ground me. lol

  8. Is it supposed to show the graphic? It doesn’t?

  9. Reminds me of the Ogilvy quote that says something like “the customer is not an idiot, she is your wife..” The best writing tip I ever heard was a writing instructor that said to write as though we’re writing to someone we respect — you took the same advice and made it even more personal. : )

  10. Love this Pin, Brian – repinned it to my Pinteresting Facts & Fables Board with this caption: Fact: TellTale Souls never spam when writing their Mother Memoir!

  11. Great shareable content graphic. And yes, I shared! This content is King and helps mine on the road to becoming Queen…

  12. Cool!
    Short, captivating and direct to the point with a lot of sense of humor. :)

  13. I really want to make a “your mom” joke.

  14. I love this graphics. Just scheduled it to be posted on my Thurs post.
    Dan

  15. Too much fun?
    Never.
    Thanks, I see if my WordPress blog will let me post this upbeat graphic.

  16. Hehehe. Nice graphic. And so true

  17. But spam is good with fried eggs… Just like mom used to make!

  18. Succinct but quite true.
    I also use the rule, “If this would embarrass you with your mom, cousins, aunts, don’t put it on the internet.”