Don’t Disappoint Your Mom

In Ogilvy on Advertising, David Ogilvy famously wrote:

The consumer is not a moron, she is your wife.

When it comes to social media marketing, the “user” is not a moron, she’s your mom.

Your mom wants valuable content, not irrelevant advertisements and in-her-face pitches.

Don’t spam your mom.

Don't Spam Your Mom

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About the Author: Brian Clark is founder of Copyblogger, CEO of Copyblogger Media, and Editor-in-Chief of Entreproducer. Get more from Brian on Google+.

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Reader Comments (25)

  1. says

    A good rule of thumb: if you’d be ashamed to show it to your mother, father, grandparent, sibling, or significant other, it’s probably not the best idea to post it 😉

  2. says

    It’s taken me over 40 years to stop being paralyzed by what my mom will say
    when she reads my work…

    Thanks for setting me back ten years : )

  3. says

    Reminds me of the Ogilvy quote that says something like “the customer is not an idiot, she is your wife..” The best writing tip I ever heard was a writing instructor that said to write as though we’re writing to someone we respect — you took the same advice and made it even more personal. : )

  4. says

    Love this Pin, Brian – repinned it to my Pinteresting Facts & Fables Board with this caption: Fact: TellTale Souls never spam when writing their Mother Memoir!

  5. says

    Succinct but quite true.
    I also use the rule, “If this would embarrass you with your mom, cousins, aunts, don’t put it on the internet.”


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