Case Study: How Digital Photography School Became a Multimillion Dollar Online Business

image of Entreproducer thumbnail

People in the blogging and online marketing world know Darren Rowse from Problogger.

Many, however, don’t realize that Problogger is an industry sideline where Darren shares what he learns from his primary business, which is the multimillion dollar web venture Digital Photography School.

DPS has 500,000 subscribers, and 5,000,000 monthly site visitors. But Darren started many years ago at the same place we all do — zero. (Problogger, which is still a much smaller site, came after, not before, DPS.)

Robert Bruce interviews Darren about the start, evolution, and future of this amazing content-based business that started with a simple passion for photography. In this concise 26:49 minute audio case study, you’ll discover:

  • How Darren built a massive, responsive audience from scratch
  • How to start producing content when you don’t have all the answers
  • A short lesson on the value of great headlines
  • Why creating content acts as a powerful product development lab
  • How he adapted his content plan to grow his audience even more
  • How Darren’s early revenue model looked
  • How his revenue model has evolved into a product model
  • Why traditional book deals are a distraction to his business goals
  • How to build and sell your first product online

You’ll get instant access to this case study, and much more, when you subscribe to my free multimedia newsletter — Entreproducer.

Also get instant access to all of this …

5 Ways a Minimum Viable Audience Helps You Create a Successful Startup

How do “lean startup” principles apply to digital media entrepreneurs? In more ways than you think, if you start first with a minimum viable audience, rather than a product.

3 Reasons Why Online Advertising is the Worst Model for Your Startup

When people think about starting a business based on online content, they naturally think of making money with advertising. Truth is, that’s harder than it sounds, and could be the least profitable approach you can take.

How to Build Profitable Hyperlocal Websites

Everyone is excited about hyperlocal (online content related to a very limited geographic area, such as a town, neighborhood, or even a single zip code within a city), but no one seems to be making any money from it. Here’s how to make hyperlocal profitable.

Three Ways to Fund Your Online Startup Without Investors

Content creators and online entrepreneurs often begin their journey trying to figure out how to get money. Not from customers, but from investors. Is this necessary? Not always. Here are three creative ways to fund your content-focuses business without giving up part of your company.

Video: Jason Calacanis on Pivots, Content Apps, and Independent Web Video

Serial content entrepreneur Jason Calacanis has traveled a long, winding, and successful road as a new media producer. Love him or not, Jason is one guy who’s hard to ignore, and digital media entrepreneurs would be foolish to do so.

Why the 21st Century Author is an Internet Entrepreneur

Can writing a successful book be treated like an Internet startup? Yes, because it’s not about “self-published,” it’s about being a publisher, or a digital media producer.

Get Free Instant Access Today

You’ll get instant access to all of the above, plus fresh weekly updates going forward, when you subscribe to Entreproducer. No worries … because there’s absolutely no charge.

See you over there?

About the Author: Brian Clark is founder of Copyblogger, CEO of Copyblogger Media, and Editor-in-Chief of Entreproducer.

Print Friendly

What do you want to learn?

Click to get a free course and resources about:

Comments are open for seven days. This article's comments are now closed.