Case Study: How Digital Photography School Became a Multimillion Dollar Online Business

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People in the blogging and online marketing world know Darren Rowse from Problogger.

Many, however, don’t realize that Problogger is an industry sideline where Darren shares what he learns from his primary business, which is the multimillion dollar web venture Digital Photography School.

DPS has 500,000 subscribers, and 5,000,000 monthly site visitors. But Darren started many years ago at the same place we all do — zero. (Problogger, which is still a much smaller site, came after, not before, DPS.)

Robert Bruce interviews Darren about the start, evolution, and future of this amazing content-based business that started with a simple passion for photography. In this concise 26:49 minute audio case study, you’ll discover:

  • How Darren built a massive, responsive audience from scratch
  • How to start producing content when you don’t have all the answers
  • A short lesson on the value of great headlines
  • Why creating content acts as a powerful product development lab
  • How he adapted his content plan to grow his audience even more
  • How Darren’s early revenue model looked
  • How his revenue model has evolved into a product model
  • Why traditional book deals are a distraction to his business goals
  • How to build and sell your first product online

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About the Author: Brian Clark is founder of Copyblogger, CEO of Copyblogger Media, and Editor-in-Chief of Entreproducer.

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