Comments on: 3 Simple Steps for Driving Your Audience to Action

By: Justin’s Marketing Weblog

Justin’s Marketing Weblog — Mon, 30 Jun 2008 21:05:46 +0000

[...] to a similiar strategy that they use in their writing, which Mike specifically refers to as the WIFY Strategy, or Whats In It For You (the audience…not you ya [...]

By: Mike Figliuolo

Mike Figliuolo — Mon, 23 Jun 2008 19:51:42 +0000

Response to John Hoff:
Re “tooting my own horn” – if you’ve done this process well enough, your solution becomes self evident and the client toots the horn for you. At most, your recommendation of your product/service is an understated commentary on how your solution maps to their problem and maybe cover a few case examples of where your solution has delivered value in the past. I’m not a big fan of the hard sell. See my post on “Consultative Selling: Solve MY problem, not yours” at http://thoughtleadersllc.blogspot.com/2008/03/consultative-selling-solve-my-problem.html for more detail on that point.

By: Around the Web in Blogging | BlogOnExpo

Around the Web in Blogging | BlogOnExpo — Mon, 23 Jun 2008 15:22:35 +0000

[...] 3 Simple Steps for Driving Your Audience to Action – CopyBlogger [...]

By: Freelance Writing Jobs » Blog Archive » A Little Weekend Link Love June 21, 2008

Sat, 21 Jun 2008 14:27:02 +0000

[...] 3 Simple Steps for Driving Your Audience to Action at CopyBlogger [...]

By: John Hoff - eVentureBiz

John Hoff - eVentureBiz — Fri, 20 Jun 2008 22:27:10 +0000

Well explained, Mike. It’s a good break down of showing how to lead your customers down a path – tell a story, so to speak.

Question, though: Did you leave any room to ever “toot your own horn?”

By: April Hall

April Hall — Fri, 20 Jun 2008 14:59:50 +0000

This is great information, even for seasoned copywriters. I think that sometimes we get so worried about keywords and such that we forget our overall purpose is to “sell”. We need to learn how to speak to our potential customers’ wants rather than waste our time celebrating the fact that we drew them to our site in the first place.

By: funny t shirts

funny t shirts — Fri, 20 Jun 2008 14:52:23 +0000

Funny paragraph at the end of the post. I can see where it could cross over to that subject but keeping it on the intended topic I would say you lightly touched on some great things to keep in mind. Love the overall feel of your site by the way, it really comes off clean and professional.

By: Mike Figliuolo

Mike Figliuolo — Fri, 20 Jun 2008 14:29:10 +0000

Happy to help Judy. If you’re tackling WIFM through that lens, I’d submit you’re doing it correctly. Thing is, psychologically, when the word “ME” is inserted in any thought, the brain plays those nasty tricks and it’s easy to revert to thinking of yourself first – it’s human nature. Changing it to WIFY simply eliminates the possibility of that brain chicanery and forces a writer into their audience’s shoes. Glad you found it interesting.

By: Judy Dunn

Judy Dunn — Fri, 20 Jun 2008 14:25:55 +0000

Very helpful process, Mike. The only thing I was wondering about was WIFM/WIFY. As a copywriter, I always thought of WIFM, “What’s In It for Me?,” to be the questions our readers, our audience, is asking as they read our sales copy. In that sense, I am getting into my prospect’s skin and asking that question as I write. I’m empathetic by personality so that’s never been a hard thing for me to do. It is interesting how you turned that around.

Thanks for the thought-provoking post.

By: Friday Fresh Links and Announcements | Tech Suave

Friday Fresh Links and Announcements | Tech Suave — Fri, 20 Jun 2008 08:40:21 +0000

[...] 1. How To Become A Thought Leader In Your Topic 2. Creating A Blog – Part Seven: Blogging and Marketing to Get Traffic & Readers 3. Guide to Networking for Social Media Marketers 4. How to Engage in a Conversation with your Reader-base through your Blog Posts 5. 3 Simple Steps for Driving Your Audience to Action [...]