It’s ironic, isn’t it?
Bootstrapping, tech-savvy entrepreneurs use blogs as ultra-low-cost tools for free promotion in lieu of an advertising budget, often with great success.
Meanwhile, existing businesses are carefully looking into this “whole blogging thing” trying to determine if it’s a worthwhile return on investment that supplements their current marketing.
If only—like chocolate and peanut butter—we could get these two groups together, eh?
A smart blogging strategy can hugely boost the fortunes of an established small business, and even allow for the elimination of many traditional advertising methods.
And the smart entrepreneur who gets a start with inexpensive online promotion would be well advised to reinvest initial revenue into high ROI methods that spur rapid growth.
The key to effective online advertising is to make an offer and establish a relationship at the same time. You may be surprised to learn that some products are created and some services performed just to break even on the cost of subscriber acquisition.
Or in other words, a subscriber relationship is way more important than a one-off sale.
My next two posts will be a quick primer on a couple of ways that you can benefit by focusing on both subscriber acquisition and sales. First, we’ll take a look at pay per click advertising that works, followed by a subscriber acquisition technique called co-registration that you may not be familiar with.
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