Comments on: Why Cutting Clichés From Your Copy is as Easy as Pie

By: How to avoid marketing cliché in branding | Freelance Copywriter, London, UK

Thu, 28 Oct 2010 12:42:07 +0000

[...] we talk about cliché for a moment, people? I’m not talking about clichés like “easy as pie” or, to borrow from Mad Men again, “the cure for the common…” because in actual [...]

By: ravi

ravi — Thu, 01 Oct 2009 11:48:29 +0000

I think it goes back to KNOW YOUR TARGET….sometime your audience will relate better to a clich’e. If thats what it takes to make your point…then so be it.

By: How to Grow a Blog Post in 7 Easy Steps | Copyblogger

How to Grow a Blog Post in 7 Easy Steps | Copyblogger — Wed, 17 Sep 2008 17:54:32 +0000

[...] fact, try to write as horribly as you possibly can. Break all writing rules. Use lots of clichés and redundancies. Be trite. Write about stupid ideas. Insult your readers. Make no sense. Make [...]

By: Good Writers Avoid Most Clichés : Robust Writing

Good Writers Avoid Most Clichés : Robust Writing — Mon, 14 Jul 2008 20:08:53 +0000

[...] Naqi of Blogging Bits, wrote in a guest post for Copyblogger awhile back that, “clichés are bland and overused phrases that fail to excite, motivate, and [...]

By: William

William — Mon, 24 Mar 2008 20:32:19 +0000

I woke up on the beach and looked around to get by bearings. My mouth felt like it was stuffed with cotton. I looked up toward the sun to gauge the time and I felt a trickle of sweat roll down my back. That is when I noticed that my skin was tight and I knew I had been out here too long. Last night was all fun and games but tomorrow there would be hell to pay.

Writing is supposed to convey a thought or idea from one person to another. Now tell me what I did not write but effectively conveyed with clichés.

I slept on the beach.
I was not sure how I got there.
I had been drinking.
I did not know what time it was.
It was hot on the beach.
I was getting sun burned.
I had apparently been act a party.
Hell to pay, well use your imagination?

These clichés are tried and true phrases that absolutely get the message across and should not only be used but embraced. Only a dullard would not understand this.

By: Jerry Freeman

Jerry Freeman — Mon, 11 Feb 2008 14:01:42 +0000

To see a list of cliches or use or to avoid, check out http://www.clichesite.com.

By: Andrea Goulet

Andrea Goulet — Thu, 07 Feb 2008 18:24:47 +0000

I recently read “POP! Stand Out in Any Crowd” by Sam Horn (great read btw) where she suggests rearranging cliches to make them original. One example she gives is Loretta Laroche’s book “Squeeze The Day: 365 Ways to Bring More Joy and Juice into Your Life”

I agree – taking something that is familiar and putting a witty twist to it is an effective form of communicating.

By: Suprdvtx

Suprdvtx — Thu, 07 Feb 2008 14:34:03 +0000

I think it goes back to KNOW YOUR TARGET….sometime your audience will relate better to a clich’e. If thats what it takes to make your point…then so be it.

By: Brand Aid » Blog Archive » Copywriting Tips for Non-Writers Who Insist on DIY - Tip#243: Avoid Obvious Cliches

Wed, 06 Feb 2008 20:40:58 +0000

[...] understands. Using cliches is using language that no one is moved or inspired by.Check out this great advice from Copyblogger for all those Do-It-Yourself, self-ordained “writers” out there (or anyone on a tight [...]

By: Eamon

Eamon — Tue, 05 Feb 2008 21:14:13 +0000

Cliches = spam