Email Marketing: How to Push Send and Grow Your Business

Email Marketing 101

Contrary to reports of its demise, email is alive and kicking. And email marketing is what works as the most effective and profitable “last mile” to turning prospects into customers and clients.

That said, all of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work quite so well, at least not long term.

What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.

So, we’ve put together a nifty 7-part tutorial that will get you up and running with the basics of email marketing done right. No charge, and we don’t even ask for an email address. Silly, right?

Check out Email Marketing 101 here. And if you find it valuable, go ahead and share it with a friend on Twitter or Facebook. We’d certainly appreciate it.

About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter.

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Reader Comments (34)

  1. says

    I agree with you Brian. Email marketing is the best method to turn our mailing list in good customers. There is no doubt in it.

  2. says

    I totally agree with Brian. Anyone who has started blogging or internet marketing should start e-mail marketing to promote. It has another value I think. While a person goes with e-mail marketing, he or she thinks over his/her own content, product and services very carefully which turns most of the time good results…
    Thanks Brian

  3. says

    Your so true Brian! Email marketing seems to be one of the dominating factors to boost any business to a higher level because genuine content directed to the reader gives that spark of realism.

    There are genuine people wanting to learn good meaty content.

  4. says

    What a thorough and insightful series.

    One thing I’m still needing to understanding, though, is the justification for offering RSS vs. regular email subscription vs. special newsletter subscription. Don’t some of these cannibalize the others, leaving part of an audience without some of your best ideas?

    Would love to hear your thoughts about the prevailing strategy. What have you noticed about audience behaviors when there are two or more options for staying connected?

    • says

      Darren Rowse has some amazing stats about how much more responsive email blog subscribers over RSS subscribers.

      As far as newsletter subscribers cannibalizing the others, I haven’t seen that happen — I see it as providing even more value to those who are more interested.

      The casual reader just picks up the content on the blog, stopping by occasionally or swinging in from twitter or search. The interested reader subscribes by RSS or email, depending on preference. The engaged reader takes it a step further and subscribes to additional content. The very engaged reader subscribes to multiple free lists to get everything we’ve got, and the most engaged readers become customers to paid programs like Third Tribe and Teaching Sells.

      Everyone gets the level of engagement they want, and we benefit from having a sense of how connected each group of readers is.

  5. says

    Brian, nice post here. I agree that email marketing is not dead. It is just another tool and still a good one in on our overall integrated marketing tool kit. It is funny you wrote this, as I just wrote an article on 9 things people should think of before they hit the “send” button.” Well done and thanks. Ryan Sauers

  6. says

    Haha you know what Brian? It’s like you read my eBook entries (90% of which strongly oppose newsletters as “old fashioned” and “spammy”) and got mad and wrote this post.

    Or something like that. 😉

    No seriously, I’ve got a question for Copyblogger. It appears that the GoToMeeting limit is a thousand people. When you and Sonia did that webinar didn’t you say you had like over a thousand? How did you do that?


  7. says

    Hi Brian!

    Email marketing is still not to be outwitted or outdone by other means in pushing/growing our online business. It’s still here to stay. We just have to learn how to use it properly and efficiently. Your tutorials would really help a lot.


  8. says

    The only email marketing I’ve done so far is to push a special article or short story (my own fiction) closer to my audience. I intend to expand that concept, but I’m engaged in a lot of projects, so it’s on the list. Thanks for your comments!

  9. says

    For me, marketing strategies that make fast traffic give the low conversion rate. And the strategies that pull slow traffic(because we build rapport first) give high conversion. So why not combine both. Attact the fast traffic first then build rapport with them slowly(email marketing) and at the end the conversion will be very high.

  10. says

    Always amazed at how many people dismiss email marketing even though it has been proven to work over years of testing. So many people dismiss it in favor of something more sexy like social media but there is nothing as effective as a good database or mailing list for bringing in the sales

  11. says

    Despite the fact that email spam has discouraged so many folks like me to reading email adverts; i still do read a few with catching, meaningful and news worthy headline. so the bottom line is this; email marketing has lost credibility now we need content, and catchy headlines to make our email read and not deleted without a blink of an eye.

  12. says

    Hi Brian

    Thanks for this post. I will definitely go in and read each post. Successful email marketing is definitely something I need to get my head around. I have a bit to learn in this area.

    I discovered your landing page section over the weekend as well, so have been biusy reading all the great information there. While I am here, I also wanted to mention the wonderful design and presentation of your site. It really is a great website to look at and read.


  13. says

    These are all great resource! Thanks for linking to them again. In the end, since email is such a personal form of communication, marketer need to send relevant content. The challenge with relevant content is the actual definition. Should an email marketer send messages that are promotional, helpful, informational? The answer is all of the above. Additionally having access to robust analytics and understanding your customers will help marketer send compelling email messages.

    Community Manager | Alterian

  14. says

    Great info as usual. Many thanks. Have a link to your blog from my website. Would you be happy for me to link to selected articles also?

    Regards Barry

  15. says

    Your post is totally correct. Today we have almost 30,000 subscribers in our opt-in list (feedburner), and it deliver us around 2,000 visitis daily. An email strategy is not irrelevant nowadays. A good move is to dedicate time and effort to reach new subscribers in a honest way.

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