Contrary to reports of its demise, email is alive and kicking. And email marketing is what works as the most effective and profitable “last mile” to turning prospects into customers and clients.
That said, all of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work quite so well, at least not long term.
What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.
So, we’ve put together a nifty 7-part tutorial that will get you up and running with the basics of email marketing done right. No charge, and we don’t even ask for an email address. Silly, right?
Check out Email Marketing 101 here. And if you find it valuable, go ahead and share it with a friend on Twitter or Facebook. We’d certainly appreciate it.
About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter.