Comments on: Why Emotional Benefits Are the Key to Reader Response

By: From Bland to Brand: 5 Ways to Make Your Small Business Unforgettable

From Bland to Brand: 5 Ways to Make Your Small Business Unforgettable — Sun, 09 Oct 2011 21:04:11 +0000

[...] Because your marketing efforts will only be meaningful and memorable if you’ve addressed what benefits your offer provides.You’d better be able to answer that question, because believe me — your [...]

By: Selling Ideas: What Non-Profits Can Learn « Lynne Melcombe: Writer, Editor, Wordworker

Wed, 06 Jul 2011 17:16:37 +0000

[...] You’ve heard it before, because it’s true — buying is an emotional experience. [...]

By: 109 Ways to Make Your Business Irresistible to the Media | Tech Park Blog 109 Ways to Make Your Business Irresistible to the Media | Vancouver Island Technology Park

Tue, 22 Mar 2011 17:58:05 +0000

[...] your underlying story pitch with some basic human emotion, like love, fear or hope. Start a knitting story in memory of your late aunt, who taught you about [...]

By: Peter

Peter — Mon, 13 Sep 2010 11:04:39 +0000

i go with the emotional benefit….it really works..i use it in writing…nice article….

By: Emotional Benefits: Are You Using Them Enough? | Men With Pens

Emotional Benefits: Are You Using Them Enough? | Men With Pens — Tue, 06 Jul 2010 00:51:15 +0000

[...] rockstar feeling? That’s one hell of an emotional benefit. Allow me to demonstrate in a fictitious piece of sales copy targeting my [...]

By: How to Make More Sales With the Help of ELO | about copyscape, copy protect, copy writing

Thu, 01 Jul 2010 10:03:18 +0000

[...] to connect with you and your offers then you are going to have to demonstrate empathy. Use emotional triggers to evoke feeling, as well as appealing to logic and [...]

By: Three Ways to Make Your Competitors Irrelevant | Copyblogger

Three Ways to Make Your Competitors Irrelevant | Copyblogger — Tue, 27 Oct 2009 16:12:20 +0000

[...] tell you over and over (and over) to focus first on benefits rather than features, because people decide to buy based on [...]

By: Your All Biz Pro » Copyblogger – The Complete Newbie’s Guide to Marketing

Your All Biz Pro » Copyblogger – The Complete Newbie’s Guide to Marketing — Tue, 20 Oct 2009 18:08:45 +0000

[...] them a nice mix of logical and emotional [...]

By: The OpenSky Beginner’s Guide « The OpenSky Project

The OpenSky Beginner’s Guide « The OpenSky Project — Thu, 01 Oct 2009 17:08:25 +0000

[...] Why emotional benefits are the key to reader response [...]

By: The Complete Newbie’s Guide to Marketing | Copyblogger

The Complete Newbie’s Guide to Marketing | Copyblogger — Thu, 17 Sep 2009 15:04:01 +0000

[...] them a nice mix of logical and emotional [...]