Copyblogger http://www.copyblogger.com Content marketing tools and training. Sat, 28 Mar 2015 06:22:27 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 4 Revelations that Drove Me to Quit My Job and Start a Business http://www.copyblogger.com/authority-intensive-experience/ http://www.copyblogger.com/authority-intensive-experience/#respond Fri, 27 Mar 2015 22:00:00 +0000 http://www.copyblogger.com/?p=47617 Someone in this room is going to change everything because they cared. Seth Godin and his round-framed glasses stared back at a room filled with ambitious entrepreneurs-in-training, and I looked around wondering who would be the next person to “change everything.” That’s how my experience at Copyblogger’s Authority event in 2014 began — looking into

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Raubi Perilli at Authority Intensive 2014

Someone in this room is going to change everything because they cared.

Seth Godin and his round-framed glasses stared back at a room filled with ambitious entrepreneurs-in-training, and I looked around wondering who would be the next person to “change everything.”

That’s how my experience at Copyblogger’s Authority event in 2014 began — looking into the audience like I wasn’t part of the audience. Still not seeing myself as someone who could take a chance and grow my own business.

But that’s not how I ended my experience.

By the conclusion of the two-day event, I wasn’t looking at the person next to me, envisioning her at her desk creating the next big thing. I was too busy scribbling down notes about how I could do it for myself.

These are the four revelations that drove me to quit my job and dedicate myself to my business.

1. I found my confidence and courage

Far too many people think that to start a business you first need a fancy degree, huge loan, or an office stocked with supplies.

People don’t always tell you that you need confidence and courage before all of that.

There may be a small seed of an idea already sprouting, but that seed cannot be cultivated without the confidence and courage to grow it.

And for most people, just getting started is the hardest part — the part that stops them from moving to the next phase of building their businesses.

But last year’s event taught me that feeling scared, uncomfortable, and nervous is totally normal — if fact, it’s completely necessary.

As Darren Rowse, founder of Problogger, reminded us:

Fear is there to make you pay attention.

It’s a sign that something important is about to happen.

Rowse wasn’t the only person at the conference to bring this somewhat life-changing fact to light.

Brian Clark used his speaker introductions as an opportunity to tell real stories about how he grew his business and dealt with his own insecurities and unknowns.

Sonia Simone told us that what matters most is what makes you uncomfortable. And all of the attendees at the conference — a community of people bravely moving forward — proved that it was possible despite fear.

How I used what I learned
Seeing that other successful people had made it through this early stage reminded me that I could too, and I decided to change my mindset.

I began training myself to think differently. When I used to think of an entrepreneur or business owner, I’d think, “Not me.”

But after last year’s Authority event, I starting thinking, “Why not me?”

2. I learned to not obsess about minor details

To be perfectly honest, it took some time before I grasped the importance of this point.

After deciding that I wanted to start my own business, I obsessed over finding the perfect name, designing an impeccable logo, and building an amazing website.

I probably wasted an entire month tweaking my website and buying domain names that I no longer use.

Then I remembered some vital information that Pamela Wilson shared during the design panel:

The dark seductive side of design is that it can distract you from the main drivers of your business.

I was wasting so much time on the small details of design and appearance that I had stopped building my business.

How I used what I learned
I took Pamela’s advice about minimum viable design and scaled back my big ideas and put them in a folder for the future.

I then:

  • Chose two colors and one accent color for my site
  • Selected two fonts (one serif and one sans serif)
  • Created a simple wordmark for my logo
  • Moved on to bigger tasks — the activities that were going to make money

Yes, my brand is important, but I was investing too much energy into making it perfect at the beginning, which actually prevented my business from growing in other — more important — ways.

After implementing Pamela’s simple steps, I was able to walk away from the hold-up and grow much quicker.

3. I accepted that I wasn’t going to be great… at first

I like things to be perfect. I prefer little boxes tied up with bows.

So, starting my own business was scary because there was too much work to be done to get it all perfect.

Similar to the way I was dealing with my branding, I was afraid to put myself out there because it wasn’t going to be my best work.

But then I thought of Sonia Simone on stage telling me:

You’ll never be able to do something remarkable until you’re willing to suck badly for longer than you’d like.

She told me I was going to suck, and I was grateful. It was exactly what I needed to hear.

I heard this message in many of the presentations, but it wasn’t depressing or discouraging.

Instead, it reminded me that holding out for perfection and waiting to know everything before I got started was simply another excuse.

No one knows everything or does perfect work when they start.

How I used what I learned
I accepted that I was going to make mistakes. I admitted that I wasn’t going to know everything. I would lose clients, and I would have to regroup and make improvements. And that was all okay.

By accepting imperfection, I was able to go into my first client meetings and take on my first projects with a new confidence.

Preparing for the worst made it easier for me to do my best, and know that every day my best would get progressively better and better.

4. I realized how to find value in everything around me

This is not a complete recap of all the valuable information I gained at last year’s Authority event.

There were great presentations on website design, the power of call-to-action buttons, building your audience, telling stories, building a meaningful platform, developing a community, and creating valuable content.

Copyblogger delivers useful information for people in a variety of stages of growth and development, and I’m sure that this year I will have a different list of most-valuable information since I’m at a different place in my business.

Here’s a recap of the most valuable tidbits I discovered, and some advice for you:

  • Never say “I can’t …” — Don’t get freaked out by complex concepts that feel overwhelming. Absorb every new idea, take notes, and plan to work it out later.
  • Never say “I already know this” and tune out — Pay attention even if you’re already familiar with a piece of advice. You may find new ways to approach old processes or something you hear may help you improve an old idea or strategy.
  • Stop worrying about naysayers — Accept that others will say you “can’t.” Accept that others will want to see you quit or never begin. Accept it, and then ignore it.
  • Stop sitting in your bubble — Get out there and interact! The people at the Authority Rainmaker event this year are your people. Don’t be afraid to walk up to a stranger (or group of strangers) and initiate a conversation. This isn’t an awkward school dance. It is a place where people came together to come together. So step out of your comfort zone and meet as many people as possible.

As entrepreneurs, freelancers, and authorities, we need community, education, and encouragement — especially when we are starting out or growing.

You can find all of those support systems if you look for them.

How I used what I learned
By absorbing the information that was delivered to me, I was able to picture the business I wanted to create.

On the flight home from Denver, I grabbed the notebook from my swag bag and listed out:

  • My why — the real reason I wanted to start a business
  • My service list — what I would sell as products, services, and packages
  • My contact list — relationships I could cultivate for support and to grow my client base
  • My financial goals — how much money I would need to make to continue my current lifestyle
  • My processes — how I would manage my workflow
  • My sales copy and pitch — how I would position my services and products in a unique and approachable way
  • My ideal customer profile — who I wanted to sell to, and why

Last year’s event motivated me to create real goals and plans that helped me launch my business.

And now, almost a year since the conference, I am successfully operating my freelance writing and marketing business, and I’m headed toward the goals I set for myself on the plane ride home.

Seth Godin said that someone in that room was going to change everything. I’m still not sure if it is me — but at least now I know it can be.


Are you going to attend Authority Rainmaker this May?

Check out the incredible lineup of handpicked speakers during the cohesive two-day event that is intentionally divided into four segments — design, content, traffic, and conversion — to help you immediately build and accelerate your business.

The price goes up after March 31, so don’t wait!

Grab your ticket now.

About the Author: Raubi Marie Perilli is the founder of Simply Stated Media. She regularly writes about freelancing, writing, and marketing. Learn more by following her on Twitter or signing up for her free training, How to Get Your Freelance Business Off the Ground Without Wasting Time.

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How to Launch a Podcast Network http://www.copyblogger.com/launch-podcast-network/ http://www.copyblogger.com/launch-podcast-network/#respond Fri, 27 Mar 2015 20:00:00 +0000 http://www.copyblogger.com/?p=47939 In previous episodes of New Rainmaker with Brian Clark, Brian and Robert Bruce have discussed the “why” of starting a podcast (or podcast network). In this one, they talk about the “how.” As many of you know by now, it has been almost two weeks since Copyblogger Media launched an on-demand audio network called Rainmaker.FM.

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launch-podcast-network

In previous episodes of New Rainmaker with Brian Clark, Brian and Robert Bruce have discussed the “why” of starting a podcast (or podcast network). In this one, they talk about the “how.”

As many of you know by now, it has been almost two weeks since Copyblogger Media launched an on-demand audio network called Rainmaker.FM.

Thanks to you, things have gone pretty well in that time.

What you don’t yet know is the story behind that launch — the planning, production, and marketing of the 10 distinct shows that are currently airing. Not to mention the next crop of shows already in development.

So, Brian asked Robert how he, along with a number of talented individuals within Copyblogger Media and without, pulled it all off. It’s time to go behind the scenes once again …

In this 44-minute episode of New Rainmaker with Brian Clark, Brian and Robert Bruce discuss:

  • The “shortcut” to launching a successful podcast network
  • The critical components of an audio-based network that works
  • How a smaller company might approach creating content like this
  • The business model(s) behind Rainmaker.FM
  • Why we might accept outside sponsors sooner rather than later
  • Why our grandparents were so much cooler than we are
  • Whether or not it’s time to hit the road
  • Why we developed the shows we have (and will have)
  • Our (loosely held) plans for the future …

Click Here to Listen to
New Rainmaker with Brian Clark on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Go as Far as You Can, then Let Someone Else Pull You Back http://www.copyblogger.com/oli-gardner/ http://www.copyblogger.com/oli-gardner/#respond Fri, 27 Mar 2015 19:00:00 +0000 http://www.copyblogger.com/?p=47938 Today’s guest on Hack the Entrepreneur is a brilliant entrepreneur who has seen more landing pages than anyone on the planet — in fact, he looks at 1,000 pages per week. He is co-founder of Unbounce, a company that allows marketers to build, publish, and A/B test landing pages without an IT department or knowledge

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oli-gardner

Today’s guest on Hack the Entrepreneur is a brilliant entrepreneur who has seen more landing pages than anyone on the planet — in fact, he looks at 1,000 pages per week.

He is co-founder of Unbounce, a company that allows marketers to build, publish, and A/B test landing pages without an IT department or knowledge of HTML.

Prior to starting Unbounce, he honed his branding skills as Creative Director at Bodog, an online poker powerhouse.

He coined the term Conversion Centered Design. He is also an opinionated writer and speaker.

Now, let’s hack …

Oli Gardner.

In this 34-minute episode of Hack the Entrepreneur, host Jon Nastor and Oli Gardner discuss:

  • That one thing that Oli does to be successful
  • What G.A.S. means (and how it can help your business)
  • The Oli Gardner Method for writing epic blog posts
  • Oli’s thoughts on speaking and how to become a better speaker
  • How a bus commute helped Oli become a sought-after speaker
  • Being wrong vs. being right
  • How the early struggles in business have shaped Oli’s success

Click Here to Listen to
Hack the Entrepreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Can You Be a Writer and an Editor-in-Chief? http://www.copyblogger.com/editor-writer-relationship/ http://www.copyblogger.com/editor-writer-relationship/#respond Fri, 27 Mar 2015 18:00:00 +0000 http://www.copyblogger.com/?p=47937 An editor’s job could be viewed as a writer’s safety net — an opportunity to catch and correct mistakes before the general public views a writer’s work. But what if an editor regards a section of text as a mistake and the writer regards that same section as an integral part of his work of

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editor-writer-relationship

An editor’s job could be viewed as a writer’s safety net — an opportunity to catch and correct mistakes before the general public views a writer’s work.

But what if an editor regards a section of text as a mistake and the writer regards that same section as an integral part of his work of art?

Right before Rainmaker.FM launched, Editor-in-Chief host Stefanie Flaxman got the chance to talk to her co-worker, Copyblogger Media’s Chief Content Writer Demian Farnworth, about the fragile nature of writer-editor relationships.

In this 65-minute episode of Editor-in-Chief, host Stefanie Flaxman and Demian Farnworth discuss:

  • What bores Demian
  • A branding lesson Demian learned when he created his website The Copybot
  • How to incorporate your interests into a content strategy
  • Why Demian is also an Editor-in-Chief
  • Why Demian needs to know other factors before he decides which dress to wear to the ball
  • The difference between an amateur and professional writer
  • The difference between an entrepreneur and an intrapreneur
  • Why it’s important to assume an Editor-in-Chief mindset even if you’re a full-time employee and not self-employed yet
  • How to develop a healthy writer-editor relationship
  • Why editing is an art
  • Stefanie’s goals as an editor
  • What editors dream about

Click Here to Listen to
Editor-in-Chief on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Can You Be a Writer and an Editor-in-Chief? appeared first on Copyblogger.

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How to Use RSS to Write Better Headlines http://www.copyblogger.com/rss-better-headlines/ http://www.copyblogger.com/rss-better-headlines/#respond Fri, 27 Mar 2015 17:00:00 +0000 http://www.copyblogger.com/?p=47936 Is 90 minutes of your time worth learning about which headlines actually work online? Ever wonder why some headlines are better than others? I mean what makes some headlines irresistible and others fall flat? More importantly, ever dream of actually writing headlines that clothesline people and then flings them into your article so they read

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rss-better-headlines

Is 90 minutes of your time worth learning about which headlines actually work online?

Ever wonder why some headlines are better than others? I mean what makes some headlines irresistible and others fall flat?

More importantly, ever dream of actually writing headlines that clothesline people and then flings them into your article so they read every word of it?

Then listen on …

Fortunately for you, there are some rules you can learn with this quick and dirty experiment.

In this roughly 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The right mix of blogs you should read to write better headlines
  • The two misfits who gave me this experiment idea
  • How to develop a sense for what works online
  • The little book of rules that will transform your headlines
  • A great tool for testing headlines

Click Here to Listen to
Rough Draft on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How to Use RSS to Write Better Headlines appeared first on Copyblogger.

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The Single Word that Can Cripple Any Online Entrepreneur http://www.copyblogger.com/entrepreneurial-fear/ http://www.copyblogger.com/entrepreneurial-fear/#respond Thu, 26 Mar 2015 19:00:00 +0000 http://www.copyblogger.com/?p=47934 Fear is one of the dirtiest words in the English language — and something that every one of us faces. No Sidebar host Brian Gardner has been an online entrepreneur for eight years now, and he has said “I am afraid” an infinite number of times. You’d think that working on the Internet, where it’s

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entrepreneurial-fear

Fear is one of the dirtiest words in the English language — and something that every one of us faces.

No Sidebar host Brian Gardner has been an online entrepreneur for eight years now, and he has said “I am afraid” an infinite number of times. You’d think that working on the Internet, where it’s easy to hide and take shots without really being known, would lessen the pain.

In 2007, Brian faced his greatest leap of faith when he left a cushy job as a project manager for an architectural firm to become a freelance web designer.

At the time, he didn’t know that journey would be full of ups and downs and that it wouldn’t be the only time he had to make a serious choice.

In this 12-minute episode of No Sidebar, host Brian Gardner discusses:

  • Dictionary.com’s definition of the word “fear”
  • The Boston real estate agent who rejected a freelance design
  • How the premium WordPress theme market started
  • When Brian left his job to go out on his own
  • The fateful phone call from Brian Clark
  • Brian’s personal challenge to listeners of No Sidebar

Click Here to Listen to
No Sidebar on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post The Single Word that Can Cripple Any Online Entrepreneur appeared first on Copyblogger.

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The Critical Importance of the Pre-Sell http://www.copyblogger.com/product-pre-sell/ http://www.copyblogger.com/product-pre-sell/#respond Thu, 26 Mar 2015 18:00:00 +0000 http://www.copyblogger.com/?p=47933 What stops people from buying from you? Why do some launches fall flat? In this episode of The Mainframe, join hosts Chris Garrett and Tony Clark as they reveal the key strategy that will allow you to not only sell more of your products and services to more people, but will also reduce refunds and

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product-pre-sell

What stops people from buying from you? Why do some launches fall flat?

In this episode of The Mainframe, join hosts Chris Garrett and Tony Clark as they reveal the key strategy that will allow you to not only sell more of your products and services to more people, but will also reduce refunds and improve your audience’s relationship with you.

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark discuss:

  • The key reason that launches fail
  • How people really buy
  • The best way to communicate your launch narrative
  • What marketers can learn from Star Wars
  • Why you need a waiting list

Click Here to Listen to
The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post The Critical Importance of the Pre-Sell appeared first on Copyblogger.

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How to Write Headlines that Get Results http://www.copyblogger.com/headlines-that-get-results/ http://www.copyblogger.com/headlines-that-get-results/#respond Thu, 26 Mar 2015 17:00:00 +0000 http://www.copyblogger.com/?p=47932 Headline writing is probably the first and most important skill you need to learn as a web writer. John Caples called it the most important part of an advertisement. That’s why he dedicates four out of 18 chapters to headline writing in his book Tested Advertising Methods. And you can sum up those four chapters

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headlines-that-get-results

Headline writing is probably the first and most important skill you need to learn as a web writer.

John Caples called it the most important part of an advertisement. That’s why he dedicates four out of 18 chapters to headline writing in his book Tested Advertising Methods.

And you can sum up those four chapters in one hyphenated word.

In this 11-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • What that hyphenated word is
  • A simple process for writing headlines that get results
  • The most successful headline ever written for college men
  • A sleazy tactic (you should avoid) that drives readers away
  • Why list headlines will always work (even if you hate them)
  • Two ways to add urgency to your headlines

Click Here to Listen to
Rough Draft on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How to Write Headlines that Get Results appeared first on Copyblogger.

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How to Structure and Sell Your Natural Expertise http://www.copyblogger.com/learning-management-system/ http://www.copyblogger.com/learning-management-system/#respond Thu, 26 Mar 2015 13:00:00 +0000 http://www.copyblogger.com/?p=47616 Way back in late 2009, I was getting antsy, on both a personal and a professional level. I had run my own design studio for almost 20 years. And I’d created just about anything a designer could create, from business cards to billboards — even a glossy, full-color national magazine. But despite my success, I

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ready to share your knowledge?

Way back in late 2009, I was getting antsy, on both a personal and a professional level.

I had run my own design studio for almost 20 years. And I’d created just about anything a designer could create, from business cards to billboards — even a glossy, full-color national magazine.

But despite my success, I started to feel like there was “more” that I wanted to do with my career.

And one day, in a quiet moment, I heard a question:

Where will you grow from here?

I needed to answer that question. But how?

Around that time, I found someone who promised to help me build an online presence in a group coaching program. This sounded like the perfect solution.

I could share my hard-won knowledge and reach out well beyond my geographic area. I might even be able to help someone on the other side of the world!

I knew right away what I wanted to talk about online. I’d been helping people build their brands for more than 20 years, if you included the time I spent working for someone else.

And what I saw, time and again, was that when you combined strategic marketing with great design, amazing things happened.

Brands were born. Business boomed. Profits were made.

The Spirit didn’t move me

So, I signed up for this program and all its big promises. It was more money than I’d ever spent on my education post-college.

I logged in to our first call feeling a little nervous, but with an overwhelming sense of, “this is the first day of the rest of my career.”

Then the moderator said, “Let’s take a moment to close our eyes and invite Spirit to enter our space, and inspire what we do today.”

Um, no. No, thank you.

I mean, I’m all for Spirit. Of course! But that was not what I was looking for. It didn’t resonate with me at all.

I asked for a refund. Then, just a few days later, I stumbled across Copyblogger.

I don’t remember how I landed here. Copyblogger had been around for a few years at that point, but since my business was squarely in the offline world, I hadn’t come across this incredible website.

And (lucky me), Copyblogger was just about to launch Teaching Sells.

A few weeks later, I found myself inside a premier online learning experience — having paid less than I paid for the first course — with no chanting to invite Spirit to enter my business (thankfully).

Learning Management Systems: why they matter

Teaching Sells is intense.

At that time, it was a full five months of materials. There were audios to listen to, videos to watch, PDFs to read, and lots of online content to consume.

In addition, there was an active forum I participated in.

This was a huge help to me: I had no one around me who knew anything about building an online business.

The opportunity to share experiences, ask questions (and get answers), and help other students was invaluable. I was able to “process” what I was learning and expand my understanding of the material.

And after five months, I knew what I needed to know to start Big Brand System and begin the process of reinventing my career.

All because of a well-designed online learning platform.

How the Learning Management System structure helps you and your students

If you’ve lived a few years, I’ll bet you’ve developed expertise in some area of your life.

We naturally get good at what we repeatedly do. And eventually, you might notice that people ask you for advice.

A lot.

Of course, it’s flattering when others ask for your help. If you find people often ask you for help on the same topics, that’s a great sign that you have knowledge people would be willing to pay to access.

But if you’ve never taught in a structured environment, taking your knowledge and putting it into a consumable form might seem daunting.

Impossible, even.

An effective Learning Management System helps you think about your course structure and organize your knowledge, so you can teach it.

Typically, your information will be broken down into parts:

  • Course: The topic you’re offering information about
  • Module: A section of the course, like a chapter in a book
  • Lesson: A topic inside a section, like a subsection of a chapter

Of course, you can keep it simple and use:

  • Course: Your topic
  • Lesson: An aspect of your topic you want to teach

This structure gives you “buckets” you can pour your information into.

It helps you consider how your students will move through your information.

It forces you to pinpoint learning goals and plan out how they’ll reach them.

Learning Management Systems make sharing multimedia easy

People learn in different ways, and this is a point Teaching Sells emphasizes.

Some of us are readers. Some prefer audio. Some people love video. And some need to print online content and put it in a notebook so it’s a tangible object they can touch.

It’s a smart idea to package your knowledge so you fulfill as many of these learning styles as possible.

And a useful Learning Management System will make it easy to feature these items together on a page so your students can get in there and grab the format they prefer.

Learning Management Systems are good for business

Back in early 2010, I started putting together my own online course based on everything I’d absorbed from the months I’d spent inside Teaching Sells.

And very quickly, I slammed into some of the biggest technological walls I had ever tried to scale.

In my “spare” time (remember, I was still running my design studio), I had to:

  • Figure out how to set up a merchant account
  • Connect my merchant account to a shopping cart
  • Find and purchase learning management software that wouldn’t break my bank account
  • Puzzle through how to use the software (which was very Web 1.0 and not intuitive at all)
  • Set up my course inside the software, which included figuring out which audio plugin to use, and which video plugin worked on my site
  • Connect my learning management software to my shopping cart so that when someone purchased my course, they were granted entry to their lessons automatically
  • Oh, and write the damn course!

I almost gave up.

The technology piece of the process didn’t feel like a hurdle. It felt like scaling Mount Everest!

I mean, I just wanted to share my knowledge.

I really did not want to spend my time in my .htaccess files, under the hood of my site, looking at code.

The solution that’s been a long time coming

The good folks running Teaching Sells knew this.

The member forum was full of students trying to slay all the technology dragons that faced them as they built their courses.

Many never made it.

They took the Teaching Sells course, got excited about the possibilities, and often implemented smaller projects — but when confronted with the technology they had to deal with for a full membership site, realized they would never have the time and energy to tackle it.

And — I now know — this really bothered everyone at Copyblogger.

So they worked on a solution. And now, it’s here.

Starting soon, Rainmaker Platform Pro plan owners will get access to our new Learning Management System.

It’s a simple, easy-to-use tool that will allow you to easily build the module-course-lesson structure you need.

Plus, it’s set up to make incorporating multimedia easy.

Your students will love it.

And you’ll love that all those headaches — setting up the overall course structure, providing a simple way to purchase your course, granting access to your course once someone purchases it — are taken care of inside the Rainmaker Platform.

The Learning Management System that’s coming in the Rainmaker Platform is a dream come true.

So start thinking about the knowledge you’ll share now.

Because those technological hurdles you thought you’d have to scale?

They’re all gone. :-)

Do you already own the Rainmaker Platform?

If you purchased the Rainmaker Platform during our pilot program, which ran from April 2014 to October 3, 2014, you’ll get our Pro plan with the new Learning Management System and other premium features automatically and at no extra charge.

Other current Rainmaker Platform customers will get an option to upgrade to our Pro plan at a special price.

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Image source: Startup Stock Photos.

About the author

Pamela Wilson


Pamela Wilson is Vice President of Educational Content at Copyblogger Media. Follow her on Twitter, and find more from her at BigBrandSystem.com.

The post How to Structure and Sell Your Natural Expertise appeared first on Copyblogger.

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Is ‘Choose Yourself’ Good Advice … or New-Age Phooey? http://www.copyblogger.com/choose-yourself/ http://www.copyblogger.com/choose-yourself/#respond Wed, 25 Mar 2015 20:00:00 +0000 http://www.copyblogger.com/?p=47931 Seth Godin says “pick yourself.” Choose yourself. Select yourself. It’s a refrain we hear across the web. But what does it really mean? On the latest episode of The Lede, the second in the “Hero versus Villain” series, Jerod Morris and Demian Farnworth debate this question. Before you listen, see if you can guess which

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choose-yourself

Seth Godin says “pick yourself.” Choose yourself. Select yourself. It’s a refrain we hear across the web. But what does it really mean?

On the latest episode of The Lede, the second in the “Hero versus Villain” series, Jerod Morris and Demian Farnworth debate this question.

Before you listen, see if you can guess which side of the debate each of them is on. ;-)

And, as Jerod and Demian did in the last episode, they bring in one of their Copyblogger colleagues to help settle the debate.

Click Here to Listen to
The Lede on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Is ‘Choose Yourself’ Good Advice … or New-Age Phooey? appeared first on Copyblogger.

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