Copyblogger http://www.copyblogger.com Content marketing tools and training. Tue, 28 Jul 2015 21:00:00 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.1 How Bestselling Author Daniel Pink Writes http://www.copyblogger.com/wf-daniel-pink-file/ http://www.copyblogger.com/wf-daniel-pink-file/#respond Tue, 28 Jul 2015 21:00:00 +0000 http://www.copyblogger.com/?p=51959 Multiple New York Times bestselling author Daniel Pink stopped by The Writer Files to chat about his secrets for getting words onto the page. Mr. Pink is the author of five provocative titles on the subjects of business, work, and human behavior — including To Sell is Human: The Surprising Truth About Moving Others —

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Multiple New York Times bestselling author Daniel Pink stopped by The Writer Files to chat about his secrets for getting words onto the page.

Mr. Pink is the author of five provocative titles on the subjects of business, work, and human behavior — including To Sell is Human: The Surprising Truth About Moving Others — and has written for the New York Times, Harvard Business Review, The Sunday Telegraph, Fast Company, and Wired.

In addition to having one of the most viewed TED talks of all time — “The puzzle of motivation” — Dan recently hosted and co-executive produced the TV series “Crowd Control” for the National Geographic Channel.

In this file, host Kelton Reid and Daniel Pink discuss:

  • Why you should never check email before you write
  • The effectiveness of word count quotas
  • Why the adage “butt-in-chair” really works
  • How to structure your writing schedule to beat “resistance”
  • The author’s exhaustive reading recommendations
  • His fantasy Chipotle table guests
  • And why you need to get over yourself and get to work

Click Here to Listen to
The Writer Files on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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How to Conduct Podcast Interviews Like a Pro http://www.copyblogger.com/hp-podcast-interviews/ http://www.copyblogger.com/hp-podcast-interviews/#respond Tue, 28 Jul 2015 20:00:00 +0000 http://www.copyblogger.com/?p=51958 This week, Amy Harrison invited expert podcaster Jon Nastor to the Hit Publish house where he shares his top tips for growing an engaged audience through podcast interviews. Get ready to access the cheats, tips, and hacks that will give you some serious interviewer skills (and boost your business credibility). Jon Nastor hosts Hack the

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This week, Amy Harrison invited expert podcaster Jon Nastor to the Hit Publish house where he shares his top tips for growing an engaged audience through podcast interviews.

Get ready to access the cheats, tips, and hacks that will give you some serious interviewer skills (and boost your business credibility).

Jon Nastor hosts Hack the Entrepreneur, where he’s managed to get more than 100 entrepreneurs to reveal the habits, philosophies, and actions that have helped in their success.

By publishing show after show, Jon combatted nerves and honed his interview skills but more importantly, saw how podcast interviews could build a seriously engaged audience.

His podcasting expertise is in high demand, and he now hosts a show with Jerod Morris called The Showrunner (also on Rainmaker.FM), which is a podcast about podcasting.

What’s more, Jerod and Jon have developed a system you can use to create a highly-engaged podcast for your own business (more exciting details about that at the end of the episode).

Tune in to this episode of Hit Publish to find out:

  • How interviews can help increase your content output (and lighten your content creation load)
  • Who will make the perfect guest for your audience — it might not be who you think
  • Three rules for getting sought-after experts to say “yes” to your interview
  • What you need to do before any interview to get the best performance from your guest

Click Here to Listen to
Hit Publish on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Guy Kawasaki on Understanding the Math of Success http://www.copyblogger.com/he-guy-kawasaki/ http://www.copyblogger.com/he-guy-kawasaki/#respond Tue, 28 Jul 2015 19:00:00 +0000 http://www.copyblogger.com/?p=51957 Today’s guest on Hack the Entrepreneur popularized secular evangelism in 1983 when he worked with the Macintosh Division of Apple. He is currently the chief evangelist of Canva, an online (and easy-to-use) graphic design platform. He is also the author of 13 books, including Art of the Start 2.0 and Enchantment. His books are used

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Today’s guest on Hack the Entrepreneur popularized secular evangelism in 1983 when he worked with the Macintosh Division of Apple. He is currently the chief evangelist of Canva, an online (and easy-to-use) graphic design platform.

He is also the author of 13 books, including Art of the Start 2.0 and Enchantment.

His books are used by some of the finest academic institutions and have been New York Times and Wall Street Journal bestsellers.

He gives more than 50 keynote speeches a year on topics such as innovation, enchantment, social media, evangelism, and entrepreneurship. His clients include Apple, Nike, Audi, Google and Microsoft.

Now, let’s hack …

Guy Kawasaki.

In this 27-minute episode of Hack the Entrepreneur, host Jon Nastor and Guy Kawasaki discuss:

  • The benefits of working harder than everybody else
  • Never sticking with just one company
  • Being young and underpaid, old and overpaid
  • Why and how to adopt a growth mindset

Click Here to Listen to
Hack the Entrepreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Podcasting for SEO? Yep … http://www.copyblogger.com/sd-seo-podcasting/ http://www.copyblogger.com/sd-seo-podcasting/#respond Tue, 28 Jul 2015 18:00:00 +0000 http://www.copyblogger.com/?p=51956 Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one’s own content has changed over the past decade. Both Loren and Jerod started down similar paths as personal bloggers and dreamers (one with ambitions for film, the other sports journalism) …

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Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one’s own content has changed over the past decade.

Both Loren and Jerod started down similar paths as personal bloggers and dreamers (one with ambitions for film, the other sports journalism) … and then found themselves taking different paths for career ambitions, only to end up doing exactly what they had originally intended.

They then discuss the SEO benefits of podcasting, and SEO for podcasts, with some actionable tips on building a web presence to accompany audio.

Click Here to Listen to
Search & Deploy on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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A Brief Introduction to the Art of Catching Hell http://www.copyblogger.com/rd-catching-hell/ http://www.copyblogger.com/rd-catching-hell/#respond Tue, 28 Jul 2015 17:00:00 +0000 http://www.copyblogger.com/?p=51955 There are about 100 ways to become a better writer. For example, you could: Read 100 books Listen to Ira Glass’s This American Life Cultivate a sick sense of humor Think like a psychologist Rack up rejections Write like mad But did you know catching hell can help you sharpen your copy chops, too? Yep.

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There are about 100 ways to become a better writer. For example, you could:

  • Read 100 books
  • Listen to Ira Glass’s This American Life
  • Cultivate a sick sense of humor
  • Think like a psychologist
  • Rack up rejections
  • Write like mad

But did you know catching hell can help you sharpen your copy chops, too? Yep. Starting a little controversy can do that.

Rocking the boat forces you to defend your ideas, examine what you can stomach, stretch your world, and test the waters.

Let’s explore these ideas.

In this 6-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The unique role critics play in a writer’s life (hint: you are fortunate if you have critics)
  • What people who don’t like conflict need to know about controversy
  • The one thing you can’t do as an online writer (ever)

Click Here to Listen to
Rough Draft on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy http://www.copyblogger.com/digital-sharecropping/ http://www.copyblogger.com/digital-sharecropping/#comments Tue, 28 Jul 2015 12:50:00 +0000 http://www.copyblogger.com/?p=19657 Editor’s note: The original version of this post was published on November 28, 2012. We’re republishing it today to remind you how to protect your digital marketing efforts as social media sites continue to encourage you to publish original content on their platforms — platforms you don’t own. We have a great bookstore in my

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Beware: Don't plant your content flag on borrowed land

Editor’s note: The original version of this post was published on November 28, 2012. We’re republishing it today to remind you how to protect your digital marketing efforts as social media sites continue to encourage you to publish original content on their platforms — platforms you don’t own.

We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop.

It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop, so you can relax with an espresso. They get your favorite writers to come in for readings, so there’s always an event and a sense of excitement.

They do everything right, and they’ve always had plenty of customers.

But they still closed their doors last year.

No, not for the reasons you might think. It wasn’t Amazon that killed them, or the proliferation of free content on the web, or the crappy economy.

They closed the store because they were leasing their big, comfortable building … and when that lease ran out, their landlord tripled the rent.

Literally overnight, their business model quit working. Revenues simply wouldn’t exceed costs. A decision made by another party, one they had no control over, took a wonderful business and destroyed it.

And that’s precisely what you risk every day you make your business completely dependent on another company.

It might be Facebook. It might be eBay. It might be Google.

It’s called digital sharecropping, and it means you’re building your business on someone else’s land.

And it’s a recipe for heartbreak and failure.

What’s digital sharecropping, anyway?

Digital sharecropping is a term coined by Nicholas Carr to describe a peculiar phenomenon of Web 2.0.

One of the fundamental economic characteristics of Web 2.0 is the distribution of production into the hands of the many and the concentration of the economic rewards into the hands of the few.

In other words, anyone can create content on sites like Facebook, but that content effectively belongs to Facebook. The more content we create for free, the more valuable Facebook becomes. We do the work, they reap the profit.

The term sharecropping refers to the farming practices common after the U.S. Civil War, but it’s essentially the same thing as feudalism. A big landholder allows individual farmers to work their land and takes most of the profits generated from the crops.

The landlord has all the control. If he decides to get rid of you, you lose your livelihood. If he decides to raise his fees, you go a little hungrier. You do all the work and the landlord gets most of the profit, leaving you a pittance to eke out a living on.

Well, we’re professional content marketers — not subsistence farmers — and our work doesn’t involve 12-hour days in grueling conditions. So is sharecropping still dangerous?

It is, for a couple of reasons …

Landlords are fickle

Let’s look at Facebook. What if you moved all of your marketing to a site like Facebook? It’s local, it’s free to sign up, and it makes businesses feel like they’re doing something cutting-edge.

But what happens when Facebook thinks you’ve done something that violates their terms of service and deletes your account? Or changes the way you’re allowed to talk with your customers?

Facebook is a particularly fast-changing platform, but it’s not the only one. An entire industry has sprung up based on trying to figure out what Google’s going to do tomorrow, both as a search engine and as an advertising platform.

If you’re relying on Facebook or Google to bring in all of your new customers, you’re sharecropping. You’re hoping the landlord will continue to like you and support your business, but the fact is, the landlord has no idea who you are and doesn’t actually care.

Landlords go away

The other problem with sharecropping is that the landlord may or may not be here next year.

Sharecroppers have put millions of hours into sites like Digg or MySpace. And those sites still exist — but they’re no longer bringing the traffic they once did.

Sharecropped land, in other words, has a tendency to become less and less fertile over time.

Maybe Facebook, LinkedIn, or Pinterest will buck the trend. Maybe they’ll continue to stay healthy and vibrant for decades.

The best we can do is guess. And if we guess wrong, our business goes into a slow and steady decline.

So are Facebook and Google bad for business?

Of course not. Facebook, Google, LinkedIn, Twitter, Pinterest and many more search and social sites are all superb tools to add to our marketing mix.

The secret is to spend most of your time and creative energy building assets that you control.

There are three assets you should be building today and should continue to focus on for the lifetime of your digital business:

  1. A well-designed website with your own hosting
  2. An opt-in email list, ideally with a high-quality autoresponder
  3. A reputation for providing impeccable value

Developing these assets are the equivalent of buying your building instead of renting it.

Any of these can still fall prey to outside influences. The bookstore’s building can burn down. And your site can be hacked, your email account closed down, your reputation smeared.

But repairing your assets is in your control. You can fix the hacked code, export your email list to another provider, and respond effectively to manage your reputation.

More importantly, you can proactively protect those assets by taking website security seriously, avoiding any spammy or dodgy practices with your email, and cultivating a loyal audience who will vouch for you as being one of the good guys.

You’ve put a lot of time and effort into your business — don’t put it all at risk by building on rented land.

About the author

Sonia Simone


Sonia Simone is co-founder and Chief Content Officer of Copyblogger Media. Get lots more from Sonia on her podcast, Confessions of a Pink-Haired Marketer, or come hang out with her on Twitter.

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The ‘Horror’ of Making a Living from Selling eBooks http://www.copyblogger.com/ap-j-thorn/ http://www.copyblogger.com/ap-j-thorn/#respond Mon, 27 Jul 2015 20:00:00 +0000 http://www.copyblogger.com/?p=51954 Look out, Stephen King. A new generation of Horror authors are using the power of self-publishing to climb the ranks, get new fans, and push the envelope in the genre. J. Thorn is an up-and-coming Horror author who knows how to write great books … and build an audience and income stream with them. In

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Look out, Stephen King.

A new generation of Horror authors are using the power of self-publishing to climb the ranks, get new fans, and push the envelope in the genre.

J. Thorn is an up-and-coming Horror author who knows how to write great books … and build an audience and income stream with them.

In this episode of Authorpreneur, host Jim Kukral and J. Thorn discuss:

  • How J. Thorn went from selling two books a day to 200 books a day
  • How to build a powerful fan-base and turn them into readers through creative content marketing
  • The biggest mistakes J. Thorn made when writing and launching his first book
  • What readers really want and how to give it to them
  • How much work is involved in becoming an authorpreneur

Click Here to Listen to
Authorpreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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An Entrepreneur’s Guide to Investing in Yourself http://www.copyblogger.com/he-entrepreneurial-investing/ http://www.copyblogger.com/he-entrepreneurial-investing/#respond Mon, 27 Jul 2015 19:00:00 +0000 http://www.copyblogger.com/?p=51953 Today’s guest on Hack the Entrepreneur is a marketing expert, consultant, author, and blogger for Fast Company magazine and a regular contributor to The Globe and Mail’s Report on Business section. He is the author of Evergreen, which was an instant number one bestseller in the sales and marketing section of Amazon. Evergreen describes how

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Today’s guest on Hack the Entrepreneur is a marketing expert, consultant, author, and blogger for Fast Company magazine and a regular contributor to The Globe and Mail’s Report on Business section.

He is the author of Evergreen, which was an instant number one bestseller in the sales and marketing section of Amazon.

Evergreen describes how companies can become so obsessed with finding new customers that they lose valuable customers along the way.

Evergreen is a guide to customer retention, experience, and strategy … and today’s guest shows us how to cultivate enduring customer loyalty that keeps businesses thriving.

Now, let’s hack …

Noah Fleming.

In this 35-minute episode of Hack the Entrepreneur, host Jon Nastor and Noah Fleming discuss:

  • Taking risks and not being afraid of failing
  • Exhausting opportunities to their fullest
  • Investing in yourself and the power of mentors
  • How to write your own paycheck
  • Replicating your previous successes

Click Here to Listen to
Hack the Entrepreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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8 Signs of Weak Writing that Turn Off Readers http://www.copyblogger.com/ec-weak-writing/ http://www.copyblogger.com/ec-weak-writing/#respond Mon, 27 Jul 2015 18:00:00 +0000 http://www.copyblogger.com/?p=51952 What makes writing “weak,” and are you able to identify the specific aspects of your writing that are weak? Writers can be hard on themselves. They may think everything they write is lousy. But “lousy” is a vague word — and that general self-judgment doesn’t help you move beyond “lousy” writing. Check out these eight

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What makes writing “weak,” and are you able to identify the specific aspects of your writing that are weak?

Writers can be hard on themselves. They may think everything they write is lousy. But “lousy” is a vague word — and that general self-judgment doesn’t help you move beyond “lousy” writing.

Check out these eight specific signs of weak writing and how to strengthen each one.

In this 23-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • The true danger of weak writing (and why strong writing creates a completely different experience for a reader)
  • How to spot the weakest part of your content (and what to do about it)
  • Why you shouldn’t assume readers understand your intentions (and how you can help them remember who you are)

Click Here to Listen to
Editor-in-Chief on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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6 Storytelling Lessons from a Famous Urban Legend http://www.copyblogger.com/rd-urban-legends/ http://www.copyblogger.com/rd-urban-legends/#respond Mon, 27 Jul 2015 17:00:00 +0000 http://www.copyblogger.com/?p=51951 “Don’t panic, but one of your kidneys has been harvested.” That’s the punch line for one of the most successful urban legends of the last 15 years. What makes it so successful? It’s hypnotic: understandable, memorable, and effective in changing thought and behavior. How do you create stories that are like that? Just follow these

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“Don’t panic, but one of your kidneys has been harvested.”

That’s the punch line for one of the most successful urban legends of the last 15 years.

What makes it so successful? It’s hypnotic: understandable, memorable, and effective in changing thought and behavior.

How do you create stories that are like that? Just follow these six principles.

In this 7-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • How to think staggeringly simple
  • How to attract attention
  • How to help people understand and remember
  • How to help people believe
  • How to tell stories

Click Here to Listen to
Rough Draft on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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