Copyblogger http://www.copyblogger.com Content marketing tools and training. Wed, 27 May 2015 17:00:00 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.1 The Oddest Story About Overcoming Obscurity You’ll Ever Hear http://www.copyblogger.com/rd-james-chartrand/ http://www.copyblogger.com/rd-james-chartrand/#respond Wed, 27 May 2015 17:00:00 +0000 http://www.copyblogger.com/?p=49952 It’s a monumental moment in the history of Rough Draft because we are going to break — for the first time ever — the monologue mold of Rough Draft. In fact, we’re going to do it all week. See, Demian Farnworth has four short interviews for you from four superb web writers. People who will

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rd-james-chartrand

It’s a monumental moment in the history of Rough Draft because we are going to break — for the first time ever — the monologue mold of Rough Draft.

In fact, we’re going to do it all week.

See, Demian Farnworth has four short interviews for you from four superb web writers. People who will teach you fabulous lessons on overcoming obscurity, finding your voice, choosing the right words, and rapidly expanding your audience.

Right now, you’ll hear from the lovely James Chartrand, a single mom with two kids who built a world-class design and copywriting boutique called Men with Pens.

But her ride wasn’t pretty. Her story is one of intrigue and forced anonymity. And downright sexism.

It’s one of unfair competition and writing $2 articles. But there are also inside jokes about dressing drag and being Canadian, and ultimately, a happy ending that culminated in a blog post on Copyblogger that blew all of our collective minds.

Demian speaks in superlatives because this story demands superlatives. And it demands your attention. Particularly if you feel alone and forgotten and like no one will ever notice you. Because the lesson is if this single mom can win the attention battle with these odds, so can you.

So pay attention …

Because in this roughly 20-minute episode of Rough Draft with Demian Farnworth and James Chartrand, you’ll discover:

  • Fab advice about getting noticed from a woman who chose to remain obscure
  • The icky environment James found herself in when she got started
  • Demian’s favorite blog post on Copyblogger (and why James had to write it)
  • What she thinks of the current state of affairs for women web writers
  • The ugly results behind a pricing test she ran as a woman, then as a man
  • What you have to do when you must control a public conversation
  • Learn James’s real first name (she won’t reveal the last — Demian begged)

Click Here to Listen to
Rough Draft on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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5 Reasons Why It’s Practical and Profitable to Share Your Expertise Online http://www.copyblogger.com/profit-from-your-expertise/ http://www.copyblogger.com/profit-from-your-expertise/#respond Wed, 27 May 2015 13:00:00 +0000 http://www.copyblogger.com/?p=48261 We were silent as the car left the coziness of our home to the bright lights of the train station. I’d never been so anxious. At the drop-off bay, I opened the door to leave and gave a barely noticeable lurch … barely noticeable. My husband looked at me with wide eyes. “Did you just

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how to find students who care

We were silent as the car left the coziness of our home to the bright lights of the train station. I’d never been so anxious.

At the drop-off bay, I opened the door to leave and gave a barely noticeable lurch … barely noticeable. My husband looked at me with wide eyes.

“Did you just throw up in your mouth?!”

“No …” (I lied.)

And so I went, to run the copywriting workshop that made me (almost) decide to give up live workshops altogether and only teach online.

And I want to share what happened because it’s cheaper than therapy even though not all live workshops are nightmares, I realized a valuable lesson:

Teaching online isn’t just easier on your nerves; it makes great, profitable sense.

Let me give you five reasons why …

Reason #1: You don’t have to be an ex-marine to win over your students (they already love you)

LouAnne Johnson in Dangerous Minds. Detective John Kimble in Kindergarten Cop.

Both teachers equipped with the necessary skills to thwart unruly classroom action and turn hard-to-please students into enthusiastic scholars.

But while I had no hand-to-hand combat skills to demonstrate and couldn’t shout like an Austrian bodybuilder, I was in the same predicament as them. I was about to teach students who didn’t really want to be there.

I’d already taught one workshop for this particular company and it had just about turned me to drink. Contractually obliged to deliver another one, I felt ill at the thought of facing it all again.

You see, after we’d signed agreements, worrying details began to drip into my email inbox:

  • “We desperately need to improve everyone’s copywriting skills.”
  • “Attendees don’t want to be there.”
  • “We’re forcing them to take this training.”

And one more the day before, just to ramp up my nausea:

“I know this is a bit last minute, and we’d agreed you’d teach on an intermediate level, but tomorrow you’ll be in front of a group with a huge range in ability and experience: from complete beginners to senior management … Please bear this in mind.”

Perhaps this time it wouldn’t be so bad. Maybe this was a more willing group? I gauged people’s attitudes as they filed into the room.

“At least it gets us out of work for the day …”

I shuffled my notes by the projector.

“Are you taking the course, too?”

“Oh no.” I smiled in a way I hoped would communicate confidence. “I’ll be running the session today.”

“Really? Who are you?

When you create your own online education offer, you attract an audience that wants to learn from you.

If you’ve built an online audience through content marketing, you sell to people who already know, like, and trust you.

The result?

You attract and teach a crowd that is enthusiastic and can’t wait to learn from you. No hand-to-hand combat skills needed.

Reason #2: You have more control over your teaching environment

The next challenge I had that day: the projector didn’t work. So, no slides to share.

I quickly shuffled the schedule so we didn’t lose any teaching time and then spent the morning tip-toeing around electrical cables and technicians working in the room.

Attendees focused on writing exercises, and they seemed to be engaged. I congratulated myself for hitting the curve ball.

Until I got the feedback forms.

“Didn’t have the projector working straight away” was one of the biggest complaints.

*Sigh.*

Online, it’s easier to teach materials with confidence.

Of course you can still experience technical hiccups online, but since you control the teaching environment, you can take steps to help prevent them.

For example:

So when you’re ready to teach, you’re confident, calm, and ready to give your students your best.

Reason #3: Teach once, sell many times over (the definition of a smart investment of time)

“Excuse me, I have a question …”

“Yes?!” I answered keenly, looking up from my notes. A man faced me with mild despair. In his hand was one of the free pencils from the venue.

“Do you have a sharpener? I’ve blunted my pencil.”

Did I forget to mention that very few people had brought their own pens or paper to the workshop?

To a copywriting workshop.

“Ah … no. You could just get another free pencil. I can see about 20 over there.”

My internal monologue shifted from enthusiasm to despair: “Are you frikken kidding me?! A pencil? Are you six? How do you get anything done day-to-day?! A pencil!”

I looked at the clock — seven hours to go.

In seven hours, I could have created some new marketing materials to generate sales, drafted a couple of new lessons for a membership course, or written an educational webinar to promote an online course.

Instead, I was stuck in a room handing out pencils.

Until they master cloning, you can’t scale your live workshops and profit.

I’ve had the pleasure of running many workshops that I absolutely loved. Even so, I was capped at the number of training days I could physically do each month.

Anyone who trades time for money has this limit, and in addition to limiting your revenue, it can also make you susceptible to the small business “feast or famine” cycle:

  1. Do a ton of marketing.
  2. Attract a ton of clients.
  3. Spend all your time on client work and forget about marketing.
  4. Wonder why the work dries up.
  5. Panic.
  6. Repeat cycle, starting from step one.

Now imagine this cycle if you teach online:

  1. Create a useful online course that addresses your audience’s needs.
  2. Develop an ongoing marketing system to feed new people into your sales funnel.
  3. Watch sales come in.
  4. Repeat cycle, starting from step two.

With online education, you can deliver the content to many people without it taking up all of your time. Teaching 1,000 people can be as easy as teaching 100, leaving you more time to focus on marketing and generating sales.

Scalability. It’s what makes online education so darn sexy.

Reason #4: You build a community of (profitable) evangelists

At 5:30 p.m., the most-senior attendee got up and walked out without saying goodbye.

It was too bad, because we’d spent so many happy minutes discussing his valuable contributions:

  • “I wouldn’t put that word in that place.”
  • “That’s the wrong length for a subject line. It should only ever be eight words.”
  • “You should never use that word. It doesn’t work.”
  • “I hate this magazine. You can’t learn about content from newspapers and magazines.”

It was a joy to see his wisdom actively adopted by the other students.

I’m kidding. I wanted to strangle him with his lanyard.

Which I have never wanted to do with any of my online students, but online education isn’t just valuable because the people you attract are awesome.

Great customers don’t just fill your heart with happiness; they fill up the bottom line.

Each customer can potentially contribute more value than even the cost of admission because of:

  • Raving testimonials. The next time you launch to new members, you’ll have a ton of social proof that shows you kick ass.
  • People talking. Reviews and endorsements from fans can increase your exposure to new audiences.
  • Repeat purchases. If customers love one class you teach, they might love your next one or jump at the chance to train with you one-on-one.

Making the sale shouldn’t be the end of the process — it just might be the beginning of a long-term, profitable relationship.

Something I was never going to have with Mr. Lanyard.

Reason #5: You build authority

Now that ebooks are so common, how do you stand out as an authority in your industry?

Don’t just write about your knowledge. Be the expert who teaches the hot topic in your industry.

There’s nothing like having a signature program that makes people say: ‘Oh her? She’s the person who does [course name].’

And in addition to attracting people who want to take your course, you’ll probably attract people who want to hire the expert who delivers the course.

You might be approached about a lucrative contract, a speaking gig, or consultancy. Whichever it is, it’s definitely true that opportunities appear when you are an authority in your niche.

Now, that company’s training session hasn’t stopped me from running live workshops. I’ve enjoyed too many to know that it was (thankfully) a rare nightmare.

But I can’t ignore the profitable possibilities that come from expanding my reach with online teaching.

Over to you…

So, how can you teach your skills online?

Can you take content from an ebook and teach it in a paid webinar? Create a membership site? Organize an online bootcamp?

If so, I think you should do it. I’m pretty sure you won’t look back.

Join the discussion on LinkedIn to let us know about your experience with online teaching or how you plan to develop a new online course …

Additional reading: If you found this post useful, make sure to also read Pamela Wilson’s article, How to Structure and Sell Your Natural Expertise.


Editor’s Note on Teaching as a Business:

If teaching online sounds like a business model you want to learn more about, we’re going to be launching a brand-new version of our flagship Teaching Sells course, in a new “Quick Start” edition. Watch the blog for more information — we’ll be providing lots more details in the coming weeks.

About the Author: Amy Harrison is a copywriter, content trainer, and owner of Write With Influence: a comprehensive copywriting training system. To access your free five-day video course with techniques for writing irresistible marketing content, click here.

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Showrunner ‘Short': The 4 Essential Elements of a Remarkable Podcast http://www.copyblogger.com/sr-remarkable-podcasts/ http://www.copyblogger.com/sr-remarkable-podcasts/#respond Tue, 26 May 2015 21:00:00 +0000 http://www.copyblogger.com/?p=49715 Do you want to create a podcast for listeners? Or do you want to deliver a remarkable audio experience to your audience? In this reprisal of his presentation at Authority Rainmaker, Jerod Morris dives deep into the four essential elements of a remarkable audience experience. You’ll learn: Why the general perception of the term “showrunner”

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sr-remarkable-podcasts

Do you want to create a podcast for listeners?

Or do you want to deliver a remarkable audio experience to your audience?

In this reprisal of his presentation at Authority Rainmaker, Jerod Morris dives deep into the four essential elements of a remarkable audience experience.

You’ll learn:

  • Why the general perception of the term “showrunner” is too limiting
  • How Jerod’s method of proposing to his now-fiancée was a quintessential example of responsibility for an audience experience
  • The step you should take right now if you’re considering launching a podcast
  • What authenticity really is (and isn’t), and how to create an authentic connection with your audience
  • How to ensure that every single episode you publish is useful to your audience
  • Why sustainability is so simple to explain but so difficult to do
  • What the elements of podcast profitability are — and which one is most important

Plus a lot more — including an impassioned call to action at the end that you won’t want to miss. It might just change how you view your relationship to your topic, your audience, and your show.

Click Here to Listen to
The Showrunner on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Behind the Scenes: Authority Rainmaker, the Next Wave of Rainmaker.FM Shows, and the Departure of Robert Bruce http://www.copyblogger.com/nr-behind-the-scenes-5/ http://www.copyblogger.com/nr-behind-the-scenes-5/#respond Tue, 26 May 2015 20:00:00 +0000 http://www.copyblogger.com/?p=49714 Here’s the “too long, didn’t listen version” … Authority Rainmaker was awesome (if we do say so ourselves). Especially Henry Rollins. We’re launching a whole bunch of new shows on Rainmaker.FM. This is exciting. Robert Bruce is leaving the show. He makes Benedict Arnold look like Arnold from Happy Days. In this 34-minute episode of

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nr-behind-the-scenes-5

Here’s the “too long, didn’t listen version” … Authority Rainmaker was awesome (if we do say so ourselves). Especially Henry Rollins.

We’re launching a whole bunch of new shows on Rainmaker.FM. This is exciting.

Robert Bruce is leaving the show. He makes Benedict Arnold look like Arnold from Happy Days.

In this 34-minute episode of New Rainmaker with Brian Clark, Brian and Robert discuss:

  • A look back at Authority Rainmaker 2015
  • The amazing Henry Rollins experience
  • A quick rundown of what’s coming on Rainmaker.FM
  • Brian’s new, new podcast (yes, he’s starting something else)
  • Why Robert is betraying Brian and what Brian’s doing about it

Click Here to Listen to
New Rainmaker with Brian Clark on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Editor-in-Chief: The Reader’s Advocate http://www.copyblogger.com/ec-readers-advocate/ http://www.copyblogger.com/ec-readers-advocate/#respond Tue, 26 May 2015 19:00:00 +0000 http://www.copyblogger.com/?p=49713 An Editor-in-Chief evaluates what’s best for the reader in ways a writer does not … Discover why a writer’s “final” draft is different from an Editor-in-Chief’s “final” draft. In this 15-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses: Why you need to always delete text from your “final” draft How to keep your readers in

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ec-readers-advocate

An Editor-in-Chief evaluates what’s best for the reader in ways a writer does not …

Discover why a writer’s “final” draft is different from an Editor-in-Chief’s “final” draft.

In this 15-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • Why you need to always delete text from your “final” draft
  • How to keep your readers in your “created reality”
  • How to appreciate (and use) all of your ideas, even if you delete them from where they originally appear
  • Why Stefanie doesn’t care about her audience in order to care about her audience
  • What you can do if you don’t know who your readers are
  • How to write without pressure, regardless of the size of your audience

Click Here to Listen to
Editor-in-Chief on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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How to Learn From High-Quality Failures http://www.copyblogger.com/he-shannon-kinney/ http://www.copyblogger.com/he-shannon-kinney/#respond Tue, 26 May 2015 18:00:00 +0000 http://www.copyblogger.com/?p=49712 Today’s guest on Hack the Entrepreneur is the founder and Client Success Officer of Dream Local Digital, a startup helping small-to-medium-sized businesses market themselves online. She has more than 15 years of experience in digital marketing, sales, and product development. She has worked with media companies focusing on Internet product development and digital revenue growth.

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he-shannon-kinney

Today’s guest on Hack the Entrepreneur is the founder and Client Success Officer of Dream Local Digital, a startup helping small-to-medium-sized businesses market themselves online.

She has more than 15 years of experience in digital marketing, sales, and product development. She has worked with media companies focusing on Internet product development and digital revenue growth.

She is considered an expert in the field of digital marketing and social media.

Today’s guest is a sought-after speaker and speaks across the country about social media and online marketing.

Now, let’s hack …

Shannon Kinney.

In this 28-minute episode of Hack the Entrepreneur, host Jon Nastor and Shannon Kinney discuss:

  • How being open to meeting a lot of people helped Shannon grow her business
  • Always staying in touch with people in her network
  • Why you can’t work in your business and on your business
  • Dreaming big and creating a scalable solution
  • Having a team that’s strong in areas where she’s not

Click Here to Listen to
Hack the Entrepreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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10 Odd Books That Will Improve Your Writing http://www.copyblogger.com/rd-10-odd-writing-books/ http://www.copyblogger.com/rd-10-odd-writing-books/#respond Tue, 26 May 2015 17:00:00 +0000 http://www.copyblogger.com/?p=49711 You don’t have to look far to find a list of the best books a writer should read. This is a benefit for new writers, no doubt. Unfortunately, those of us who have been around for a number of years often own every book that tends to make these lists. And we read them. And

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rd-10-odd-writing-books

You don’t have to look far to find a list of the best books a writer should read. This is a benefit for new writers, no doubt.

Unfortunately, those of us who have been around for a number of years often own every book that tends to make these lists. And we read them. And re-read them.

Not only do we own them, we’ve absorbed them into our bloodstreams.

It wouldn’t be so bad if that list changed from year to year. But it doesn’t.

So while the usual best-books-writers-should-read lists are fine for the greenhorns in the field … what about the rest of us?

What about those who want to go from undergraduate to graduate work? Those who want to inject a tangible and seductive element in their writing that growls, “You better take notice of me!”

What are the best books they should read? And why?

As you might guess, Rough Draft host Demian Farnworth has an answer.

In this 9-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The authors of this 1604 Bible edition who made language their slave
  • An award-winning producer who delivers some of the best tips on how to inject emotion into any story
  • The book that offers some magnificent metaphors, if you read it
  • How to imitate the ebb and flow of people-centered tales in this book to make what you write memorable
  • The real reason Demian wants you to read these books

Click Here to Listen to
Rough Draft on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Last Day to Join the Certified Writers Program http://www.copyblogger.com/the-writers-road/ http://www.copyblogger.com/the-writers-road/#respond Tue, 26 May 2015 13:00:00 +0000 http://www.copyblogger.com/?p=47090 Last week on Twitter, our own Demian Farnworth reminded us of a stark, lovely post he’d written about just how hard the life of the writer can be. The piece was called The Year of Falling Apart, and detailed how — even when he’d taken the leap to follow his dreams and live as a

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the difference is strategy, perception, and a higher pay grade

Last week on Twitter, our own Demian Farnworth reminded us of a stark, lovely post he’d written about just how hard the life of the writer can be.

The piece was called The Year of Falling Apart, and detailed how — even when he’d taken the leap to follow his dreams and live as a writer — he still wasn’t happy. In fact, he was miserable.

I thought it would be the year of flying.

It was the year I fell apart.

(Spoiler alert, he turned out fine. In fact, he seems to me to be a pretty happy guy. Thank goodness.)

I think a lot of us who write for a living have a story something like that one.

Writing for a living can be hard

Writing for a living is a weird thing to do. Maybe not as weird as playing Minecraft on YouTube, or reviewing marijuana for the local newspaper, but it’s still weird.

It’s a path not often chosen.

So we wind up picking our way through a confusing path — one that’s full of prickles, extremely large rocks, muddy holes with wiggly things swimming in them, and the occasional disgruntled bear.

The craft of writing is something we each have to develop as individuals. How to put the words down, one after another, in a way that pleases us … and maybe even pleases an audience.

And once we get to that point, we still have a whole new path to uncover.

The business of writing — crafting work that has value to others, then getting paid for actually doing it — is tougher for many of us than the putting-words-together part is.

Paths are easier when you walk them with company

My goal in writing this post isn’t to depress you — it’s to remind you that even if your path looks difficult, you are in the right place. It’s worth the time and energy to keep going.

The hard part — that whole prickly path business — means that only a few of us follow it through. And the view when you get there is amazing.

My second goal is to offer you some company, if you think that would help you.

We have a small, passionate group of writers who gather together around a business course that Brian Clark and I created. The course exists to take talented, creative writers (that’s you) and turn you into effective, smart businesspeople and marketers.

Some writers think that sounds like a wretched, sad thing to do. This course is not for such writers.

Some writers think it would be lovely to pay the bills (perhaps even pay the bills rather handily) while stringing words together.

If you are that type of writer, today’s the last day we’re taking applications for our newest batch of students.

Click here to find out more about the Certified Content Marketer program.

Our recommended writers list

Once you’ve completed the four-week course, you can apply to be on our list of recommended Certified Content Marketers.

Each writer’s work is carefully reviewed by someone on our editorial team — I do a good chunk of the reviews myself. If we can vouch for your work — both the quality of your writing and the solidity of your strategy — you’ll be on our list of recommended writers.

This can, as you can imagine, do very nice things for your roster of clients. Not to mention your cash flow.

If you’d like to join us, you need to do it before the close of the business day today. At 6:00 p.m. Pacific U.S. time (9:00 p.m. Eastern), we’ll be closing the program to new registrants.

Compared to some of our projects at Copyblogger Media, this program has quite a small (though mighty!) audience. It won’t be a good fit for most of the people reading this post.

But if it is a good fit for you … I would love to see you there.

Here’s the link with all of the details:
Join Copyblogger’s Certified Content Marketer program

About the author

Sonia Simone


Sonia Simone is co-founder and Chief Content Officer of Copyblogger Media. Get lots more from Sonia on her podcast, Confessions of a Pink-Haired Marketer, or come hang out with her on Twitter.

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A Day to Be With Family and Remember http://www.copyblogger.com/day-to-remember/ http://www.copyblogger.com/day-to-remember/#respond Mon, 25 May 2015 13:00:00 +0000 http://www.copyblogger.com/?p=46743 At the grave of a hero we end, not with sorrow at the inevitable loss, but with the contagion of his courage; and with a kind of desperate joy we go back to the fight. – Oliver Wendell Holmes Oliver Wendell Holmes fought in the Civil War, enlisting with the Massachusetts militia during his senior

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Sgt. Benton Thames inspects a sentinel before the sentinel begins his walk on the mat at Arlington National Cemetery.

At the grave of a hero we end, not with sorrow at the inevitable loss, but with the contagion of his courage; and with a kind of desperate joy we go back to the fight. – Oliver Wendell Holmes

Oliver Wendell Holmes fought in the Civil War, enlisting with the Massachusetts militia during his senior year of college. He suffered numerous wounds and nearly died of dysentery.

After three years, in 1864, Holmes was able to walk away from military service. He would go on to live another 71 years, ultimately becoming one of the best-known and most oft-cited U.S. Supreme Court Justices in history. (He defined “clear and present danger,” for example.)

Holmes would serve all the way until just a couple of months before his 91st birthday. His was a full and vibrant life.

Unfortunately, so many of the men Holmes fought with and against in the Civil War did not make it home. Nor have so many of the men and women who have fought in the wars that have occurred since. So much life unlived. So much potential unable to be fulfilled.

Today, those of us in the U.S. pause to honor these men and women — those whose lives ended, as Holmes wrote, “at the grave of a hero.”

As Ronald Reagan said, “It’s a day to be with the family and remember.”

We’ll be back tomorrow with our usual content schedule.

*****

By the way, if you’re interested in learning the history of Memorial Day — did you know it was originally called “Decoration Day” or that a national moment of remembrance takes place at 3:00 p.m. local time? — here is a short video and article from the History Channel.

Flickr Creative Commons Image via A Nowak.

About the author

Jerod Morris


Jerod Morris is VP of Rainmaker.FM, the digital marketing podcast network produced by Copyblogger Media. He hosts The Lede and The Showrunner, and recently launched The Showrunner Podcasting Course.

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Behind-the-Scenes Online Marketing Insights from Authority Rainmaker 2015 http://www.copyblogger.com/online-marketing-insights/ http://www.copyblogger.com/online-marketing-insights/#respond Fri, 22 May 2015 13:00:00 +0000 http://www.copyblogger.com/?p=48273 Authority Rainmaker 2015 wrapped up a week ago, and those of us who were there are still processing the online marketing insights we had at the live event in Denver. If you didn’t make it this year — and even if you did — we’d like to invite you to experience some of the energy

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authority rainmaker 2015 audio recap

Authority Rainmaker 2015 wrapped up a week ago, and those of us who were there are still processing the online marketing insights we had at the live event in Denver.

If you didn’t make it this year — and even if you did — we’d like to invite you to experience some of the energy at the conference.

There were so many smart people — attendees, presenters, and sponsors — gathered in one place. The collective energy of the group could be felt in the opera house seats, in the lobby, at the meals, and at the parties.

Listen below to Clark Buckner of TechnologyAdvice interview Authority Rainmaker 2015 presenters, attendees, and sponsors.

Hear their favorite takeaways below. And read on for the most compelling quotes we heard.


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Chris Brogan, on a building a feeling of belonging:

I think that there’s a lot of revenue to be made — and a lot of business to be made — by helping add value to the people you most want to help and serve.

Demian Farnworth, on being a misfit:

If the crowd is going that direction … I go the opposite direction.

Sonia Simone, on building a business around belief:

We’re looking for this belief-based tribe to belong to … there is a big part of our brain that wants that.

Arienne Holland, on owning your space:

It’s not “tell your story and people will come,” because that’s not true. But tell your story, and with the right amplification the right customers or audience will find you and identify with you.

Summer Felix, on delivering the right sales message:

We take that approach with all of our videos — sales videos, and informational videos — just to say, “Okay, who’s watching this? What do you want them to do at the end of the video? And why might they be skeptical? And how can you resolve that and answer that in this amount of time?”

Joe Pulizzi, on having two audiences for your marketing:

Our most important marketing assets are our employees. If we don’t have a communication program ready to go for our employees, it’s going to be tough … you’ve got fertile land right there ready to go, but you have to make sure you water it a little bit.

Chris Garrett, on delivering the right content to the right people at the right time:

If [the site visitor owns] product X, then promote product Y, don’t keep promoting product X to customers of product X.

Tony Clark, on adaptive content and marketing automation tactics:

It’s about … putting the right piece of content in front of the right person at the right time to … get them on the process to buy.

Lee Odden, on telling the truth in your marketing:

The thing I heard from a lot of people was just … be honest, be true.

Cory Matthews, on authenticity:

Perfection never comes. I’ve struggled with that myself for years — “Well, I have to do this exactly perfect.” No, you just need to get started.

Kevin Carlson, on Chris Brogan’s unexpected comment to him:

He didn’t need to do that. You know, that’s going above and beyond. … I’m hard-pressed to think of an example or another situation … where one of your featured keynote speakers comes up to an attendee and says ‘Hey, I see you.’

Jerod Morris, on approaching podcast sponsors:

Let’s grow this together. … here’s what it is, but there’s this big, long journey we can go on together.

Scott Stratten, on not selling out when seeking podcast sponsors:

We wanted to look from episode one that we were at the top of the game … I’d rather have no sponsor than to compromise with the values of the show and get any sponsor.

Beth Hayden, on the speakers at this year’s conference:

They are doing things that really make me think, and it’s stuff that’s really actionable, and it’s not just the same old stuff over and over again … I come out of this conference in particular with pages and pages of practical notes of stuff that I can use in my business.

Sarah Eadie, on empathy:

Empathy is an asset … empathy for your customers and for their needs, and hopes, fears, and dreams is really invaluable … is really important.

Selena Vidya (Selena Narayanasamy), on switching her business to a consultancy model:

For us, it’s more of an empowerment education-type thing, rather than being the ones who bring them the content … the goal as a consultant is to be there when they need you, but they really need to be able to do this stuff themselves as well — it’s the only way they’re going to be able to grow.

Ethan Beute, on his main takeaways from Authority Rainmaker 2015:

No matter the angle or the topic, there are all these themes that come through … treating leads as humans, thinking empathetically about other people … intense awareness of, empathy for, focus on delivering to the audience … that the people on the email list need to be treated as people you serve.

Thanks to everyone at Copyblogger Media who made Authority Rainmaker 2015 possible, and to our sponsors:

Legend Sponsors:
Spears Marketing
Wellness Media

Champion Sponsors:
Feedblitz
The Draw Shop
Top Rank Online Marketing

Thursday Night Party Sponsor:
Moz

Friday Night Party Sponsor:
AWeber

Media Sponsors:
Search Engine Journal
Marketing Profs
TechnologyAdvice
Content Marketing Institute

Many thanks to Ethan Beute for today’s post image.

About the author

Pamela Wilson


Pamela Wilson is Vice President of Educational Content at Copyblogger Media. Follow her on Twitter, listen to her Hit Publish podcast, and find more from her at BigBrandSystem.com.

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