Copyblogger http://www.copyblogger.com Content marketing tools and training. Fri, 24 Apr 2015 18:12:57 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.2 6 Beautiful Ways Artificial Constraints Can Improve Your Creativity and Life http://www.copyblogger.com/constraints-improve-creativity/ http://www.copyblogger.com/constraints-improve-creativity/#respond Fri, 24 Apr 2015 13:00:00 +0000 http://www.copyblogger.com/?p=47802 Like accumulating capital, hard work has its own momentum. If you want to master digital media, then produce it often. Maria Popova, the woman behind Brain Pickings, publishes three substantial blog posts every weekday, typically about substantial books she reads. Each post is an elegant display of her ornate knowledge and polished creativity. And when

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how to use limitations to boost your creativity

Like accumulating capital, hard work has its own momentum. If you want to master digital media, then produce it often.

Maria Popova, the woman behind Brain Pickings, publishes three substantial blog posts every weekday, typically about substantial books she reads. Each post is an elegant display of her ornate knowledge and polished creativity.

And when I was asked to host a show for our digital marketing podcast network, I immediately jumped on the opportunity. Here was a chance to organize my work, tackle a new challenge, and consistently produce a new type of digital media.

Yet — I was warned — it was essential I dismissed any optimistic notions about the quality of my show.

During a kick-off call with the rest of the Rainmaker.FM podcasters, Robert Bruce, our overlord, said, “Your first 100 shows will be crap.”

It was meant to encourage us.

Of course, my first thoughts were, “I want to reach that 100 as soon as possible. I don’t want my show to be crap.”

And the best way to do that? Produce a short, daily show.

I did the math, and I knew I would reach 100 shows (four days a week equals 16 shows a month) in 6.25 months. If I’d gone the weekly route, reaching 100 shows would take me two years.

I can’t wait that long.

But with this aggressive schedule, I had my work cut out for me. Would I pull it off or be buried beneath the workload?

There was also another potential risk I was more worried about, though: being shipwrecked by perfectionism.

How I avoid being shipwrecked by perfectionism

Driven by a fear of failure, making mistakes, and not being the best, the perfectionist in me sets unreasonably high standards, and then slaves away to reach them. Often at the cost of everything around me.

This can lead to a vicious cycle of frustration when those standards aren’t met. Not to mention, exhausting my resources to the point of diminishing returns.

So, here’s how I decided to avoid that trap. To deliver four, short monologues each week, I would need to maintain a strict schedule.

  • On Wednesdays, from 8:00 a.m. to 12:00 p.m., I write four scripts.
  • On Fridays, from 8:00 a.m. to 12:00 p.m., I refine the scripts, rehearse, and record the shows.
  • On Mondays, from 8:00 a.m. to 12:00 p.m., I submit the shows (with a short blog I write for each show) to our production team.

That’s roughly 12 hours a week, or three hours per show. For the most part I honor those boundaries, even though they are artificial.

See, on top of Rough Draft, I still have to write a weekly article for Copyblogger, research and record The Lede with Jerod Morris, and carry out many other behind-the-curtains responsibilities.

In other words, I can’t get hung up on one episode, so I need artificial constraints to help guide my workflow. Plus, there are six other beautiful advantages to setting these sorts of boundaries.

Let me show you.

1. They help you avoid burnout

Artificial constraints keep perfectionism from eating away at you, so you avoid hitting the wall.

I hate hitting the wall.

I hate that feeling of not wanting to get out of bed — of a sore mouth from grinding your teeth in your sleep. I hate snapping at those around me for the smallest indiscretion.

So, in my situation, when 12:00 p.m. rolls around, I have to start wrapping up my podcast work. I simply work on each episode until it’s good enough, and then ship.

Of course, I could have refused to host a show, but I felt I could manage the workload. But this does mean I have to say “no” to other things. That keeps my life in balance and maintains the joy of the effort. Which is a beautiful thing.

By the way, think you are close to a work meltdown? Take this 45-question quiz to find out.

2. They allow you to get enough rest

Some writers claim to work every day of the week. Including holidays. I can’t do that.

As I mentioned on Kelton Reid’s podcast, The Writer Files, I typically don’t write on the weekends. I need that sabbatical, that fallow period, to rest my mind and let it wander because there is a limit to what the conscious mind can process.

The thing is, this is often when I solve some of my knottiest problems. The solutions come when my mind is not engaged in mental work, but distracted by physical play, manual labor, or long runs.

The same effect can happen while you’re working and simply get up to use the restroom, get a snack, or pick up your mail.

3. They apply pressure to perform

On the other side of the coin, artificial constraints will encourage you to get the work done. And science tells us that those constraints will actually make you more creative.

As Brooklyn-based designer Damien Correll said, “Constraints usually make me think in a different way than I would maybe naturally think.” One artificial constraint he imposes on projects is limiting himself to one particular color on the palette.

4. They give you a chance to forgive yourself

I listen to one episode of my show at least four times — after it is published. Not because I’m egotistical, but because I’m evaluating my work. I’m listening for mistakes.

For instance, about a week ago I went back and listened to all the episodes I have published so far, and I discovered something horrifying: I kept saying the word “right.” As in, “This is a podcast, right? One that you listen to, right?”

So I put a sticky note on my laptop with the word “right” crossed out.

I can’t go back and change those past episodes, but when I come across a mistake, I can: groan, make a note to correct it, shrug, and move on. Imperfection is okay.

My guiding principle is, “Not perfection of the parts, but perfection of the whole.” One episode will not define me. Rather, the body of work will.

So, forgive yourself, note how you can improve next time, and move on. There is much work to be done.

5. They present an opportunity for you to redeem yourself

In addition, artificial constraints give you the chance to redeem yourself.

As I mentioned above, I’ve listened to a half-dozen episodes of my show thinking, “That sucks.” But instead of allowing the perfectionistic pessimist in me to feel like a failure, I say, “As long as you are hosting this show, each episode is a second chance at doing it better. Another chance at the plate.”

And because my show runs four days a week, I have four opportunities each week. And of course, more opportunities for redemption provide more chances to improve.

6. They build momentum

At first, my aggressive schedule was difficult. I was all over the place. But over time, and with momentum, the execution became easy as I started to master the fundamentals.

This reminds me of something Henry Rollins said in an interview with Brian Clark. Henry said that if you just keep at it, slowly loading more on your shoulders over time, one day you look up and realize you actually can work an 18-hour day.

Not that 18-hour days should be routine, but it can be done. You are capable of more than you once thought. I think that’s a beautiful lesson to learn.

And finally, let me close with this: When you have that kind of momentum, the ideas accumulate, too.

In fact, at times, you almost wish the ideas would stop because you just don’t have enough time. But I would rather have more ideas than less. Wouldn’t you?

Over to you …

So, how have you used artificial constraints to improve your creativity and life?

Let’s discuss on LinkedIn!

About the author

Demian Farnworth


Demian Farnworth is Copyblogger Media's Chief Content Writer. Follow him on Twitter or The Copybot. In the meantime, subscribe to his podcast: Rough Draft

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5 Easily Avoidable Mistakes That Cause Most Podcasts to Fail http://www.copyblogger.com/why-podcasts-fail/ http://www.copyblogger.com/why-podcasts-fail/#respond Thu, 23 Apr 2015 20:00:00 +0000 http://www.copyblogger.com/?p=48877 Most podcasts fail. It’s unfortunate, but true. That might psyche out some potential showrunners before they even start. But savvy showrunners will recognize an opportunity to learn from the mistakes of others. Obviously, there are many possible mistakes that can lead to podcasts failing. But there are some common ones that The Showrunner hosts, Jerod

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why-podcasts-fail

Most podcasts fail. It’s unfortunate, but true. That might psyche out some potential showrunners before they even start. But savvy showrunners will recognize an opportunity to learn from the mistakes of others.

Obviously, there are many possible mistakes that can lead to podcasts failing. But there are some common ones that The Showrunner hosts, Jerod Morris and Jon Nastor, have seen over and over.

And what’s encouraging is that many of these mistakes are avoidable — simply by knowing what they are and knowing how to turn them into positives instead of negatives.

In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss:

  • The incredible story about how Jon’s daughter got into podcasting
  • Why not having a unique selling proposition can lead to disaster for your podcast
  • What it means to “find your voice” (and why your podcast must feature it)
  • What true authenticity is in the context of podcasting, and why it’s essential
  • The importance of actually launching your podcast strategically — not just releasing it
  • Why we did not follow our own “launch with three episodes” advice with The Showrunner
  • The pros and cons of getting early audience feedback
  • What “New & Noteworthy” is and why it can be the key to a successful (possibly even a skyrocketing) launch
  • The basics of SEO for iTunes
  • Controversial (possibly illegal?) advice from Jon on how to get more ratings and reviews ;-)
  • Why consistency and reliability enable long-term podcast success
  • Listener question: What podcast formats are possible beyond interviews and host/co-host discussion?

Click Here to Listen to
The Showrunner on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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How Our Obsession With Greatness Kills the Ability to Do Good Work http://www.copyblogger.com/obsession-kills/ http://www.copyblogger.com/obsession-kills/#respond Thu, 23 Apr 2015 19:00:00 +0000 http://www.copyblogger.com/?p=48876 The pressure to be great — well, so great that it cripples us — injects us with expectations that are typically unrealistic. We spin our wheels trying to write that epic post. But we have a tendency to measure ourselves up so inadequately to those we admire — so much so that, in the end,

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obsession-kills

The pressure to be great — well, so great that it cripples us — injects us with expectations that are typically unrealistic.

We spin our wheels trying to write that epic post. But we have a tendency to measure ourselves up so inadequately to those we admire — so much so that, in the end, we don’t write anything.

It’s okay to focus on being great, but not at the expense of being good. You can’t reach the summit unless you start at the base of the mountain.

In this 27-minute episode of No Sidebar, host Brian Gardner and Robert Bruce discuss:

  • Audio vérité and The Blair Witch Project
  • Keira Knightley in Begin Again and Anna Kendrick in The Last Five Years
  • The age of the golden-throated radio announcer being over
  • When admiration becomes resentment
  • The abuse of the DIY ethic
  • Robert’s podcast, Allegorical, and why it might fail
  • Why it’s important to consider your audience

Click Here to Listen to
No Sidebar on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Deadly Conversion Busters: How a Lack of Goodwill Could Be Hurting Your Authority http://www.copyblogger.com/goodwill-conversion/ http://www.copyblogger.com/goodwill-conversion/#respond Thu, 23 Apr 2015 18:00:00 +0000 http://www.copyblogger.com/?p=48875 Goodwill can be the difference between a happy, growing community and a declining audience where you get more unsubscribes than opt-ins. Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how goodwill works in your digital business, what you can do to generate more goodwill, and how to nurture it with your

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goodwill-conversion

Goodwill can be the difference between a happy, growing community and a declining audience where you get more unsubscribes than opt-ins.

Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how goodwill works in your digital business, what you can do to generate more goodwill, and how to nurture it with your content.

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal:

  • What we can learn about goodwill from Marvel versus DC
  • The secret to strategic generosity
  • Why engagement requires much more than answering comments
  • How authentic nerdiness and engagement work together to build communities

Click Here to Listen to
The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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The Anatomy of a Hyperlink That Woos Readers http://www.copyblogger.com/hyperlinks/ http://www.copyblogger.com/hyperlinks/#respond Thu, 23 Apr 2015 17:00:00 +0000 http://www.copyblogger.com/?p=48874 Links are hugely important for the web. In a macro, 30,000-foot way, links are the currency that help search engines evaluate the essence and quality of content. They help search engines determine the authority behind a web page. On a micro level, though, from the reader’s perspective, links also serve as one more of these

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hyperlinks

Links are hugely important for the web.

In a macro, 30,000-foot way, links are the currency that help search engines evaluate the essence and quality of content. They help search engines determine the authority behind a web page.

On a micro level, though, from the reader’s perspective, links also serve as one more of these landmarks that stand out for the reader as she surveys her media landscape.

And when you have mere minutes to woo a potential reader, you do whatever you can to make your page stand out.

In this roughly 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The five acceptable ways you can create a link
  • What makes links so damn attractive to online readers
  • Why long links achieved the highest success in getting people to the information they were seeking
  • How to get a reader’s attention with the magic number of words in a link
  • The one page you should never send a reader via a link

Click Here to Listen to
Rough Draft on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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8 Tips for Running Wildly Successful In-Person Events http://www.copyblogger.com/live-events/ http://www.copyblogger.com/live-events/#respond Thu, 23 Apr 2015 13:00:00 +0000 http://www.copyblogger.com/?p=45204 As soon as I walked in the room, I could feel the energy of the audience. There was a palpable buzz of anticipation and excitement in the air. We were all waiting for Seth Godin to deliver the opening keynote at Copyblogger Media’s first-ever live event, Authority Intensive. Everyone was excited about Seth, but as

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event planning veterans share their tips

As soon as I walked in the room, I could feel the energy of the audience. There was a palpable buzz of anticipation and excitement in the air.

We were all waiting for Seth Godin to deliver the opening keynote at Copyblogger Media’s first-ever live event, Authority Intensive.

Everyone was excited about Seth, but as members of the Copyblogger community, we were also completely delighted to be together, in person, all in one room.

It felt like we were in the middle of a huge family reunion of people we really wanted to hang out with. People we actually like.

Live events. There’s nothing like them.

Getting people together in person can be an extraordinary experience — especially today, when so many of our conversations happen online.

Live events bring communities together in ways that simply can’t happen in the virtual world.

So if you’re looking to add live, in-person events to your business repertoire, how can you do it in a way that’s fun, profitable, and truly useful for your audience?

Here are eight practical tips to help you run your own in-person events — small or large.

Step #1: Incorporate live events into your business model

Before you begin to plan your event, make sure you know how a live, in-person experience could fit into your current business model.

You need to decide how a live event could complement your current work.

Will a conference help your audience network and connect with each other? Do you want to make money from the event by charging for tickets or selling from the stage?

It’s important to set clear goals for your event during the very first stage of your planning process, because it makes your subsequent decision-making far easier. Your event goals will influence the size of your event, your lead time for planning, and your speaker choices.

Step #2: Determine the size of your event

Next up, decide how big you’d like the event to be.

When you picture your event, do you envision a large event with lots of speakers? Or do you see an intimate workshop, with a small group of people doing interactive, hands-on exercises?

Trust your gut. You know your audience better than anyone else, and you will have a good sense of what will work for them.

Katie of Wellness Mama and Wellness Media holds small roundtable-discussion events for her community members. She limits registration for each event to fewer than 50 people.

She’s clear on her event goals, too. She helps attendees solve their most pressing blogging problems and grow their businesses tenfold within a year.

Megan Cain, who runs a business called The Creative Vegetable Gardener, also specializes in hosting small classes and workshops. Her advice for running live events is:

Start small! Your first step could be a class, workshop, or meet-up for blog readers. I like to partner with other organizations that will help promote my classes and handle registrations for me. I teach at my local food co-op and botanical garden, and they both have newsletters that go out to thousands of people.

Step #3: Start planning as far in advance as possible

Venues and caterers book up fast, so begin planning early — especially for larger events.

Jessica Commins, Executive Vice President of Operations for Copyblogger Media (and one of the primary event planners for Copyblogger’s Authority Intensive 2014 and Authority Rainmaker 2015) says:

Start early and remain flexible. For smaller events, you can likely get away with a few months of lead time. But if you are booking more than a few speakers and plan to offer more than 50 tickets, I strongly recommend picking a date that’s at least six months out from your first day of planning.

You need to give your audience plenty of notice, too. For large events, you may want to send a “save the date” announcement up to a year in advance.

Step #4: Select your speakers thoughtfully

Choosing your speakers is a huge part of running successful events, and you’ve got a wide range of potential choices.

Do you need to host big-name keynote speakers? Or will your audience expect you to personally deliver most of the content?

If you’re going to book outside speakers, think about your event goals and your audience expectations, and then develop your criteria for speaker selection.

Brian Clark, founder and CEO of Copyblogger Media, who selects the speakers for the Authority conferences, has two requirements. All the speakers need to:

  1. Know what they are talking about, because they have demonstrated their knowledge and expertise publicly.
  2. Be able to effectively teach others what they know and do.

Brian says:

With those criteria, we’re able to select the finest authorities out there. Some are well-known, and some are hidden gems that we personally follow because we know they walk their own talk.

Once you’ve got your criteria for speakers, you’re ready to begin your search. Consider these speaker sources:

  • Authors of your favorite books or blogs
  • Speaker associations
  • Speakers at other events
  • Celebrities or experts in your industry

Step #5: Create a plan for attracting attendees

You need to develop a plan for promoting your event, especially if you’re running a large conference.

Business coach Tommi Wolfe, who runs several medium-to-large-sized conferences every year, says:

Don’t underestimate the work required to fill your events. There is skill and know-how involved, and it is very competitive.

Start promoting your event as early as possible, and build a plan that includes email marketing, guest blogging, social networking campaigns, and possibly even paid advertising.

Make sure to set realistic expectations, too. If you have a small audience, it may be difficult to fill a large room. You may want to start with a smaller event, and grow from there.

Step #6: Delegate tasks to others

When you’re running a live event — especially a large one — there are going to be tasks that need to be done that you can’t (or don’t want to) do.

If you can afford it, hire some assistance. There are tons of professionals who help run live events — event planners, temporary staff to help with registrations, or even event contract negotiators.

Plan to get the help you need so you can maintain your sanity and keep everything running smoothly during your event.

Step #7: Consider selling during or after the event

When you established your event goals, did you decide you want to make some money from your event? If so, perhaps make an offer to your event participants.

You could:

  • Offer an upsell to attendees, like a mastermind or group-coaching program.
  • Sell a small online class that is a logical “next step” for attendees.
  • Sell tickets to your next live event.

If you plan on holding an annual conference, you can pre-sell tickets to next year’s event on your last day. If you’ve done your job well and people love your conference, your attendees will happily pay to secure a ticket for next year.

Step #8: Learn from your mistakes

Get feedback from your attendees at the end of your event. You can hand out a simple evaluation form to all your attendees or use an online survey tool like SurveyMonkey.

You’ll get valuable information from your attendees’ feedback — what worked, what didn’t, which speakers rocked, and which ones bombed.

You should also examine your original event goals and see if you met them. Then decide if you want to plan another in-person workshop, meeting, or conference.

Start planning your own in-person event today

As a smart content marketer, you know how to grow your community online and listen to what they need. So if you’ve heard that your audience wants to attend an in-person event (and you think hosting an event could potentially benefit your business), then start planning and brainstorming ideas.

There are many ways to fit events into your business goals and provide amazing inspiration, partnership-building opportunities, and other services to your attendees. It may be the best thing you’ve ever done for your community and your business.

Get started today. Your standing ovation awaits.

How will you incorporate a live, in-person event into your business model?

Share your experiences attending or hosting events over on LinkedIn …

And we hope to see you this year at Authority Rainmaker in Denver, Colorado, May 13–15, 2015!

About the Author: Beth Hayden is an author, speaker, and content marketing expert who specializes in working with small businesses. To find out how to get more traffic to your site by writing wildly popular blog posts, grab your free copy of Beth's report, How to Write Blog Posts That Go Viral.

Beth will also be attending the 2015 Authority Rainmaker event this May -- so make sure to come over and say hi when you arrive!

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Do We Celebrate Failure Too Much? http://www.copyblogger.com/too-much-failure/ http://www.copyblogger.com/too-much-failure/#respond Wed, 22 Apr 2015 20:00:00 +0000 http://www.copyblogger.com/?p=48873 The only people who don’t fail are people who don’t try anything outside of their comfort zones, which is no way to grow. So a certain amount of failure is not only okay, it’s desirable. But have we reached a point where we are now over-glorifying failure? The Lede hosts Jerod Morris and Demian Farnworth

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too-much-failure

The only people who don’t fail are people who don’t try anything outside of their comfort zones, which is no way to grow.

So a certain amount of failure is not only okay, it’s desirable. But have we reached a point where we are now over-glorifying failure?

The Lede hosts Jerod Morris and Demian Farnworth dive deep and discuss.

And in case you’re wondering where the idea for this episode came from … just look back one week in the archive.

In the last episode of The Lede, James Altucher used a term that made both Demian and Jerod do a double take: “failure porn.”

They couldn’t stop talking about it after the interview with James ended, so they hit Record and turned the discussion into an episode.

In this episode of The Lede, Jerod Morris and Demian Farnworth discuss:

  • Remembering a classic Michael Jordan commercial about failure
  • Why James Altucher’s phrase “failure porn” gave Demian an epiphany
  • Do we use the word “failure” to say something we don’t really mean?
  • The difference between celebrating failure and learning from it
  • When we should consider failure to not be an option
  • Why Jerod views a Copyblogger post series and even his most successful personal blog project as a failure in hindsight
  • How being too accepting of failure can actually be disempowering
  • Does the fear of failure numb creativity?
  • Should we fear failure? Should it leave a scar?
  • Why do silver medalists so often come back and win Olympic gold?
  • The importance of defining what, specifically, constitutes failure and success in any given activity
  • How failure relates to mastery
  • How to apply the “24-hour rule” to success and failure

Click Here to Listen to
The Lede on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Jeff Goins on Creating Amidst Chaos http://www.copyblogger.com/jeff-goins/ http://www.copyblogger.com/jeff-goins/#respond Wed, 22 Apr 2015 19:00:00 +0000 http://www.copyblogger.com/?p=48872 Today’s guest on Hack the Entrepreneur is a communicator, consultant, creator, and an entrepreneur. He is also a writer, speaker, and master audience builder. Originally from Chicago, he then moved to Nashville after graduating from college and spending a year traveling with his band. He has written four books, including his latest The Art of

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jeff-goins

Today’s guest on Hack the Entrepreneur is a communicator, consultant, creator, and an entrepreneur. He is also a writer, speaker, and master audience builder.

Originally from Chicago, he then moved to Nashville after graduating from college and spending a year traveling with his band.

He has written four books, including his latest The Art of Work, and also teaches a popular online course called Tribe Writers.

Now, let’s hack …

Jeff Goins.

In this 30-minute episode of Hack the Entrepreneur, host Jon Nastor and Jeff Goins discuss:

  • Helping others become good writers
  • How to make yourself your smallest test market
  • The need to be authentic in your writing and work
  • Owning your identity and doing the work
  • Pivoting through obstacles and staying the course

Click Here to Listen to
Hack the Entrepreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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4 Deep Marketing Questions (with Answers!) http://www.copyblogger.com/deep-marketing-questions/ http://www.copyblogger.com/deep-marketing-questions/#respond Wed, 22 Apr 2015 18:00:00 +0000 http://www.copyblogger.com/?p=48871 Once again, Confessions of a Pink-Haired Marketer host Sonia Simone is jazzed to have four great questions from the audience about marketing and business. How do you move forward when you’ve made a big change with your business? How do you get the confidence to launch your product? And just what is Sonia’s evil ulterior

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deep-marketing-questions

Once again, Confessions of a Pink-Haired Marketer host Sonia Simone is jazzed to have four great questions from the audience about marketing and business.

How do you move forward when you’ve made a big change with your business? How do you get the confidence to launch your product?

And just what is Sonia’s evil ulterior motive for recording her podcast?

In this 22-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

  • How to get the confidence to move forward with a minimum viable product
  • Her thoughts on marketing music, art, and other creative work
  • Moving in a new direction, and how to bring your audience with you
  • How to decide which content is free and which should be paid

Click Here to Listen to
Confessions of a Pink-Haired Marketer on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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The Beginner’s Guide to Writing Bullet Points That Work http://www.copyblogger.com/bullet-points/ http://www.copyblogger.com/bullet-points/#respond Wed, 22 Apr 2015 17:00:00 +0000 http://www.copyblogger.com/?p=48870 Why bullet points? Like it or not, they keep people reading your blog posts, pages, articles, and copy like nothing else … In the online attention economy, studies show us that readers behave in very predictable ways. They’ll read the headline, the first sentence, they’ll scan the page, particularly the left-hand side of the page,

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bullet-points

Why bullet points? Like it or not, they keep people reading your blog posts, pages, articles, and copy like nothing else …

In the online attention economy, studies show us that readers behave in very predictable ways.

They’ll read the headline, the first sentence, they’ll scan the page, particularly the left-hand side of the page, looking at the sub headlines and slowing down at the bullets.

But they’ll fly by those bullets if you fail to craft them in a certain way …

In this roughly 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The two-part essence of a great bullet point
  • The proper way to think about bullet points (this will keep you from wasting time)
  • The mistake amateur bullet writers make when it comes to teasing
  • If and when it’s okay to have a bullet longer than one sentence
  • A sublime example of bullet points that work

Click Here to Listen to
Rough Draft on iTunes

Click Here to Listen on Rainmaker.FM

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Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post The Beginner’s Guide to Writing Bullet Points That Work appeared first on Copyblogger.

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