Copyblogger http://www.copyblogger.com Content marketing tools and training. Fri, 28 Aug 2015 18:38:53 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.1 3 Resources to Help You Create Remarkable Visual Content http://www.copyblogger.com/remarkable-visual-content/ http://www.copyblogger.com/remarkable-visual-content/#respond Fri, 28 Aug 2015 13:00:00 +0000 http://www.copyblogger.com/?p=51250 As someone who made an intentional decision to have a career working with words, talking to you about the importance of visual content makes me feel a little weird. But I have to tell you, when I’ve been scrolling through my Twitter timeline lately, it’s the updates with intriguing visuals that catch my eye. They’re

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Copyblogger Collection: visual content that surprises and delights

As someone who made an intentional decision to have a career working with words, talking to you about the importance of visual content makes me feel a little weird.

But I have to tell you, when I’ve been scrolling through my Twitter timeline lately, it’s the updates with intriguing visuals that catch my eye. They’re the ones I read, and the links I click.

In the current digital marketing landscape, the strategic use of visual content — whether it accompanies text or stands alone — is a smart move as you strive to produce the best experience for your audience.

This week’s Copyblogger Collection is a series of three handpicked articles that will help you learn:

  • How to create simple, captivating drawings
  • How to use images to engage distracted readers
  • How to create a visual brand

As you work your way through the material below, think of these lessons as a mini visual content creation course.


How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience

image-brainstorming-process

If you think you can’t draw, Mike Davenport and Henneke are out to prove you wrong in How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience.

They’ll show you how anyone can draw images without an art school education or fancy tools. Mike and Henneke explain that:

Simple images are quick to draw, and you don’t have to buy them. You might even find that readers engage more with hand-drawn images because they are more personal.

My favorite tip from this article is a simple way to get your hand-drawn images online. Check it out!


Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers

use-images

We are living in a visual world, and Pamela Wilson is a visual girl. That’s how the song goes, right?

Pamela shares how to harness the power of images in Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers.

Her expert knowledge will guide you through image creation best practices that you can start using right away.


How to Create a Visual Brand and Fight the Dark Forces

cb-visualbrand

Rafal Tomal recently watched Star Wars for the first time and didn’t just regard his viewing experience as entertainment. He composed a piece with visual branding lessons you can learn from the film.

In How to Create a Visual Brand and Fight the Dark Forces, he says:

Visual branding is about telling a story, creating a coherent user experience, and appealing to emotions.

Rafal will help you conceive and implement a strong visual brand throughout your digital content — from your website design to your blog post images and social media profiles.

Expand your digital content creation

Use this post (and save it for future reference!) to help you think of new ways to create remarkable visual content to share with your audience.

We’ll see you back here on Monday with a fresh topic to kick off the week!

About the author

Stefanie Flaxman


Stefanie Flaxman is Copyblogger Media's Editor-in-Chief. Don't follow her on Twitter.

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Why Don’t Some Online Courses Sell? http://www.copyblogger.com/un-sell-online-courses/ http://www.copyblogger.com/un-sell-online-courses/#respond Thu, 27 Aug 2015 21:00:00 +0000 http://www.copyblogger.com/?p=53128 Online courses are a great way to build a business. They’re also a great way to get better-qualified clients, or build an additional revenue stream by providing an alternative to your services. But sometimes, things don’t go as planned. Your course isn’t selling as much as you’d like, or worse, it’s not selling at all.

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un-sell-online-courses

Online courses are a great way to build a business. They’re also a great way to get better-qualified clients, or build an additional revenue stream by providing an alternative to your services.

But sometimes, things don’t go as planned. Your course isn’t selling as much as you’d like, or worse, it’s not selling at all.

There’s a methodical analysis you can perform to see if you can spot the problem. Of course, this is the same analysis you should perform before you create a course.

In this episode of Unemployable with Brian Clark, Brian discusses:

  • How to be absolutely sure what works
  • Why re-examining existing market demand is step one
  • How incorrect pricing can kill your sales and profits
  • What to do to increase your targeted reach
  • Copywriting techniques that work for courses
  • Testing demand with the MVP process
  • How split-testing reveals the truth

Click Here to Listen to
Unemployable with Brian Clark on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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Two Ways to Turn Facebook Fans into Paying Customers http://www.copyblogger.com/tt-facebook-to-customer/ http://www.copyblogger.com/tt-facebook-to-customer/#respond Thu, 27 Aug 2015 20:00:00 +0000 http://www.copyblogger.com/?p=53159 Jon Loomer has been using Facebook for business since 2007. And despite the ever-changing landscape, Jon has continued to thrive by marketing on the platform. Jon is now a leading Facebook marketing expert, and in this episode of Technology Translated, it’ll be clear why. When host Scott Ellis asked Jon to come on his show,

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Jon Loomer has been using Facebook for business since 2007. And despite the ever-changing landscape, Jon has continued to thrive by marketing on the platform. Jon is now a leading Facebook marketing expert, and in this episode of Technology Translated, it’ll be clear why.

When host Scott Ellis asked Jon to come on his show, he had no idea what a treat his listeners were in for.

By the middle of this episode, listeners will recognize the gold mine of information Jon is sharing, including how he executed one campaign that converted Facebook fans to email subscribers at the whopping rate of 92%.

It might sound to good to be true, but tune in and hear Jon describe how he did it, and it’ll all make sense.

In this 24-minute episode of Technology Translated, host Scott Ellis and Jon Loomer discuss:

  • The state of Facebook business pages
  • How to build your Facebook audience the right way
  • The audience targeting priority list
  • The best starting point for Facebook marketing success
  • A dead-simple breakdown of Facebook retargeting
  • The Facebook tools you’re not using enough
  • How to build a targeted email list through Facebook
  • How to filter out the wrong audience to get to the right one
  • What delivering value before you ask for anything really looks like
  • Jon’s two pieces of advice for anyone just starting out with Facebook advertising

Click Here to Listen to
Technology Translated on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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What Craft Beer and Food Trucks Can Teach Us About the Power of Collaboration http://www.copyblogger.com/sr-power-of-collaboration/ http://www.copyblogger.com/sr-power-of-collaboration/#respond Thu, 27 Aug 2015 19:00:00 +0000 http://www.copyblogger.com/?p=53158 Your fellow Showrunners, even those serving the very same niche(s) that you’re serving, are not your enemies. 95 percent of the world has no idea what you’re doing as “podcaster,” so don’t turn a cold shoulder to the few who do. This week’s episode of The Showrunner begins with a discussion about the value of

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sr-power-of-collaboration

Your fellow Showrunners, even those serving the very same niche(s) that you’re serving, are not your enemies. 95 percent of the world has no idea what you’re doing as “podcaster,” so don’t turn a cold shoulder to the few who do.

This week’s episode of The Showrunner begins with a discussion about the value of meeting your listeners in person when you get the opportunity to do so. Hosts Jerod Morris and Jon Nastor offer up a few actionable ideas on how to bring the topic up with your audience.

Then, for the final time, they harken back to their experience at Podcast Movement for inspiration.

This leads to a conversation about the power of cooperation, collaboration, and craft beer (yum!).

Seriously: there is a lot to learn from how craft breweries have banded together in their battle for market share against the big, bad beer bullies. It’s similar to how food trucks have joined forces to survive despite numerous forces working against them.

As Roman Mars said at Podcast Movement, “95 percent of the world doesn’t know what the ***k we do.” This is one reason why podcasters must fight the urge to see competitors as threats, and instead see them as potential allies who will raise all boats in the ever-growing podcasting tide.

Then Jerod and Jon turn to their listener question, which could have carried an entire episode. “What do we do when our podcasts start to lose traction?” They both have a lot to say about this, with Jerod concluding the section with something akin to a locker room speech for scuffling Showrunners everywhere. :-)

Finally, they bring you this week’s podcast recommendation from the podcaster herself: Sonia Thompson explains why you should check out her new show, I Am The One.

Listen, learn, enjoy:

Click Here to Listen to
The Showrunner on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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The Zen of Measurement, Optimization, and Focus http://www.copyblogger.com/mn-zen-metrics-1/ http://www.copyblogger.com/mn-zen-metrics-1/#respond Thu, 27 Aug 2015 18:00:00 +0000 http://www.copyblogger.com/?p=53157 In this new series on The Mainframe, hosts Tony Clark and Chris Garrett discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math. In this episode of The Mainframe, Chris Garrett and Tony Clark discuss: How you can determine the correct metrics for your business

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mn-zen-metrics-1

In this new series on The Mainframe, hosts Tony Clark and Chris Garrett discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math.

In this episode of The Mainframe, Chris Garrett and Tony Clark discuss:

  • How you can determine the correct metrics for your business
  • Where to start, and what you need to focus on
  • Why the big Silicon Valley tech companies are not the right businesses to model

Click Here to Listen to
The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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The Problem with the ‘Hell-For-Leather’ Writing Movement http://www.copyblogger.com/rd-hell-for-leather/ http://www.copyblogger.com/rd-hell-for-leather/#respond Thu, 27 Aug 2015 17:00:00 +0000 http://www.copyblogger.com/?p=53156 As of late, it’s fashionable to write hell for leather. In fact, there’s a hot cottage industry in the writing culture. But is it good for the writing community? Or detrimental? For lack of better terms, let’s call this trend the “The Hell-For-Leather Writing Movement.” Or HFLWM. You see HFLWM in titles like “How to

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rd-hell-for-leather

As of late, it’s fashionable to write hell for leather. In fact, there’s a hot cottage industry in the writing culture. But is it good for the writing community? Or detrimental?

For lack of better terms, let’s call this trend the “The Hell-For-Leather Writing Movement.” Or HFLWM.

You see HFLWM in titles like “How to Write Fast,” “Write an Article in 20 Minutes,” and “How Fast Can You Write?”

Growing content demands and aggressive editorial schedules shove this thinking into our faces. But it gets empirical with 5 Personal Writing Metrics Every Content Marketer Should Track by Nate Baker at Raven.

And it also gets personal.

In this 7-minute episode of Rough Draft, Demian Farnworth discusses:

  • If tracking your writing could make you write faster
  • Why it’s a bad idea to compare writing to walking
  • A more reasonable stretch goal than “writing faster”
  • When writing faster is appropriate
  • The perfect metaphor that describes how a serious writer revises
  • And more!

Click Here to Listen to
Rough Draft on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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3 Easy Ways to Expand Your Creativity http://www.copyblogger.com/expand-your-creativity/ http://www.copyblogger.com/expand-your-creativity/#comments Thu, 27 Aug 2015 12:45:36 +0000 http://www.copyblogger.com/three-easy-ways-to-expand-your-creativity/ Imagination is more important than knowledge. – Albert Einstein Remember when you were little and the best gift of all was a large cardboard box? That box could be anything from a small family home to the vanguard of an intergalactic attack fleet. With a few hastily drawn lines in permanent marker — and a

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boost creativity

Imagination is more important than knowledge. – Albert Einstein

Remember when you were little and the best gift of all was a large cardboard box?

That box could be anything from a small family home to the vanguard of an intergalactic attack fleet. With a few hastily drawn lines in permanent marker — and a wild imagination — we could go anywhere and be anything.

If you were given an empty box to play with today, would you find as many fascinating uses as you could back then?

As adults we tend to keep our imaginations locked in tightly controlled boxes — in case of emergency break glass.

We even schedule “brainstorms” as if it’s only appropriate to free our minds at a given time and in a specific environment. Are we afraid of what might happen if our imaginations come unglued?

It is only by being creative that we can create anything remarkable.

Like our writing muscles, our imaginations need regular attention and exercise if they are to serve us well. It’s so easy to get stuck on rails, doing what we always do, thinking the way we always think, producing what we always produce. Occasionally we need to break out of the norm and expand our repertoire, think differently, and keep our imaginations well-oiled.

Next time you need to create something new and original, try these creativity-boosting techniques:

  1. Connect the Dots

    Find connections between seemingly unrelated concepts such as a cardboard box and copywriting.

  2. Change Your Perspective

    Put yourself on the other side of an argument, or imagine yourself as a spectator. Even more wild, what would the world be like from the perspective of a small child, or even a paper clip?

  3. Switch Modality

    If you tend towards the visual, attempt to think in terms of words and feelings. Writers habitually emphasize words so grab some crayons and draw instead. Logical left-brain people might spend time daydreaming to gain a fresh perspective, while intuitive right-brain people might try to solve a complex puzzle.

When you challenge yourself to use your brain in an unusual way, those creative juices truly start flowing. And it’s usually then that you arrive at an insight that has real potential.

What methods do you use to begin a creative project? Join us on LinkedIn to talk about them.

Editor’s note: This post was originally published on August 7, 2007

About the author

Chris Garrett


Chris Garrett is Chief Digital Officer at Copyblogger Media. He helps Copyblogger serve our customers by combining marketing strategy with technology. Connect with Chris on Twitter.

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How to Effectively Publish on LinkedIn, Part 3 http://www.copyblogger.com/ml-linkedin-publishing-3/ http://www.copyblogger.com/ml-linkedin-publishing-3/#respond Wed, 26 Aug 2015 20:00:00 +0000 http://www.copyblogger.com/?p=53127 In this final episode about publishing to the Pulse Network, you’ll hear directly from special guest Katie Carroll, Social Media Editor at LinkedIn Pulse. The Missing Link hosts Sean Jackson and Mica Gadhia ask Katie the burning questions sent in by audience members. In this episode of The Missing Link, hosts Sean Jackson and Mica

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ml-linkedin-publishing-3
In this final episode about publishing to the Pulse Network, you’ll hear directly from special guest Katie Carroll, Social Media Editor at LinkedIn Pulse.

The Missing Link hosts Sean Jackson and Mica Gadhia ask Katie the burning questions sent in by audience members.

In this episode of The Missing Link, hosts Sean Jackson and Mica Gadhia — along with special guest Katie Carroll — discuss:

  • Why LinkedIn Pulse is where you want to be
  • How to understand content duplication
  • How to build traffic on LinkedIn
  • Best practices for self promotion (you’ll definitely want to hear this again)
  • A cool trick for getting your articles noticed by the Pulse team

Click Here to Listen to
The Missing Link on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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How to Optimize Your Headlines for Content Discovery with Vinegar (Before You Die of Cholera) http://www.copyblogger.com/ld-optimize-headlines/ http://www.copyblogger.com/ld-optimize-headlines/#respond Wed, 26 Aug 2015 19:15:00 +0000 http://www.copyblogger.com/?p=53126 Are you curious how the beginning and end of this headline actually fit together? It’s quite a promise to deliver on. Well, hosts Demian Farnworth and Jerod Morris do just that on this week’s episode of The Lede, and they improve your content discovery in the process. And that’s important, because optimizing your content for

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ld-optimize-headlines

Are you curious how the beginning and end of this headline actually fit together? It’s quite a promise to deliver on. Well, hosts Demian Farnworth and Jerod Morris do just that on this week’s episode of The Lede, and they improve your content discovery in the process.

And that’s important, because optimizing your content for discovery is a foundational principle of SEO on the modern web. And the element that most influences whether your content gets discovered is the headline.

On this episode of The Lede, hosts Jerod Morris and Demian Farnworth discuss:

  • What they mean by “content discovery”
  • A short history of content discovery
  • The change in editorial strategy that led one major publication to a monthly visitor jump of ~13 million
  • The elements that make a great web writer and content producer
  • What traits a headline needs in order to cut through the noise and get your content discovered
  • A real-life demonstration of the 4 U’s (that will make the headline make more sense)
  • Resources you can use to improve your headline writing

Click Here to Listen to
The Lede on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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One Product Does Not a Business Make http://www.copyblogger.com/he-ryan-deiss/ http://www.copyblogger.com/he-ryan-deiss/#respond Wed, 26 Aug 2015 18:30:00 +0000 http://www.copyblogger.com/?p=53125 Today’s guest on Hack the Entrepreneur is the founder and CEO of Digital Marketer, where he blogs and coaches for the Digital Marketer Lab and other training courses. He started marketing online from his dorm room in 1999, and has worked in over 500 different markets. In the last three years, he and his team

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he-ryan-deiss

Today’s guest on Hack the Entrepreneur is the founder and CEO of Digital Marketer, where he blogs and coaches for the Digital Marketer Lab and other training courses. He started marketing online from his dorm room in 1999, and has worked in over 500 different markets.

In the last three years, he and his team have invested over $15,000,000 in marketing tests, and have generated tens of millions of unique visitors.

He’s also a sought-after public speaker and consultant, and his work has impacted over 200,000 businesses in 68 countries.

Now, let’s hack …

Ryan Deiss.

In this 36-minute episode of Hack the Entrepreneur, host Jon Nastor and Ryan Deiss discuss:

  • Why you should aim to become a Chanel business
  • Not being fixated on a product, but being in love with a market
  • How opportunity is everywhere (grab it)
  • The difference between making money and keeping money
  • How and why to not get the answer you want to hear

Click Here to Listen to
Hack the Entrepreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM


Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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