In this free video tutorial, you will literally look over master copywriter Michel Fortin’s shoulder as he tears down and rewrites a headline. This video is about 15 minutes long. Here are some of the powerful tips you learn…
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The worst place for a testimonial and one thing it should NEVER compete with (this website had it all wrong, and it’s costing the owner sales!)…
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The one color that consistently outpulls any other color for the headline…
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“Swiping” is a good technique (duplicating an idea or style), but using an old, proven headline in this particular case was done all wrong, and why…
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Why using this specific word in the headline can scare readers away…
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The “hook” (or “unique selling porposition”) is the most powerful element of the headline, but falls flat on its face in this particular critique…
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A few suggestions culled from the most widely read publications in the world that’s proven to dramatically boost your readership…
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How to use suggestive words that provoke vivid mental imagery and increase your sales (along with a few examples to boot!)…
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A specific yet powerful tool that gets people in the proper frame of mind before they even begin reading the body of your salesletter…
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One simple trick that can crank up your sales by turning your headline into a grabber your readers will find irresistible…
