When I meet new folks, whether online or face-to-face, I often get a variation on the same question.
What will it take to make my business really successful?
What needs to go into it? What sacrifices do we need to make? What’s the magical secret ingredient?
I know you think I’m going to say, “There is no magical secret ingredient.”
But there is.
If you want to have a fantastic business — the kind that makes plenty of money, has really cool customers, and makes your life better instead of worse — you need my special secret.
You need to give it some G.A.S.
It stands for (I hope you will forgive the plain language) Give A Shit.
To have a great business, you have to care. A whole lot.
You have to care about quality. You have to care about your audience. You have to care about what you do and how you do it. You have to care about your employees and vendors.
If you have a little G.A.S., you’ll have an okay business.
If you have a lot of G.A.S., you’ll have an awesome business. Because you’ll be able to take everything you learn about marketing, business operations, efficiency, productivity — and turbocharge it all with G.A.S.
G.A.S.-enhanced marketing education
When I sit down to teach people (like you) how they can find more customers online, I make sure I have plenty of G.A.S. in the tank.
Because the part that’s fun for me is when you knock it out of the park.
I know that marketing isn’t some kind of special talent you’re born with. It’s a collection of principles you can learn. I learned them, and you can, too.
I’m putting some of my favorite G.A.S.-friendly observations into a completely revised 20-part course we call Internet Marketing for Smart People.
(We call it that because Internet Marketing for Smart, Ethical, Cool, Passionate People We Love to Hang Out With gets a little unwieldy.)
You can get the course for free by dropping your name and email address here: Get started with Internet Marketing for Smart People.
So what’s in the course?
Well, I’m glad you asked. The course is about the most important things we need to know in order to find customers on the web.
- The #1 simple headline “trick” that will get you more traffic
- What we mean, exactly, by “high quality content” — and how to make some
- How to make sure your site delivers a fantastic first impression
- How to use a “content net” to boost your conversions and make more money
- How to master SEO without turning into a creep
And 15 more lessons. These are the essentials that every online business needs to start working better — lessons you can implement right now, not months or years from now.
But wait, there’s more …
Yep, this sucker is better than a Sham-Wow super pack.
Internet Marketing for Smart People is delivered over time, to let you absorb the material and incorporate it consistently.
But we also know that you have pressing business and marketing issues you want to resolve now. So you get instant access to 14 meaty content marketing ebooks, on virtually any mission-critical topic you can think of, from landing pages to email marketing to SEO copywriting.
We’ve pulled the course and the library into something we call MyCopyblogger. It’s very cool (if I do say so myself), it’s very focused, and it’s totally free.
You got this. We can help. And don’t forget to give it some G.A.S.