How Great Web Design Grows Your Audience

image of the Generate theme for WordPress

Let’s quickly review: Email marketing works.

In fact, none of the shiny new communication technologies even come close. With more than 188 billion messages sent every day, email is a more important and influential tool for your business than it has ever been.

Email isn’t going anywhere, and we think it’s time you got serious about building your email list.

Our StudioPress division has built the Generate theme for WordPress to help you get that done.

Here’s a quick look at how the Generate theme can help you build your email list …

Build your email list faster

Email list-building can be a time-consuming (and frustrating) endeavor, but one thing remains true, engaged email subscribers are the most likely to respond to your work and your offers. Period.

And it may surprise you to learn that one of the best ways to gain an email subscriber is to simply ask your readers to sign up to your list.

The Generate theme for WordPress lets you ask simply, boldly, and with the benefit to your reader standing unmistakably front and center.

Generate works for you — whether you remember to ask for the opt-in or not — 24 hours a day, elegantly doing the asking for you.

What about mobile readers?

Most of us now read email from our mobile devices, so you’ve got to make sure you have those mobile readers covered.

The Generate theme for WordPress is mobile responsive. That means it automatically adapts for the best viewing layout on mobile devices and tablets, including iPhone and iPad. So your content looks fantastic, no matter which device the visitor is using.

Your content looks great, and your email opt-in stays constant — not missing or hard-to-find, as it can be on some less sophisticated “mobile-ready” sites.

You don’t need to do anything tricky or technical, because mobile responsive design is built in to the Generate theme.

64,449 people take WordPress further with StudioPress

You might be asking, “This sounds cool, but what’s this Genesis thing?”

Our Genesis Framework for WordPress empowers you to quickly and easily build incredible websites with WordPress.

With search-optimized code and functions, 44 turn-key designs, and unlimited support, updates, and websites you can build, Mashable calls Genesis the “best of the best” among premium WordPress themes.

Whether you’re a novice or an advanced developer, Genesis provides you with the rock-solid infrastructure to take WordPress places you never thought it could go.

Click here to check out Generate + Genesis right now.

About the Author: Kelton Reid is an independent screenwriter and novelist, as well as a copywriter for Copyblogger Media. Get more from him on Google+.

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Reader Comments (18)

  1. says

    In fact, I didn’t know the importance of the blog interface when I start my first blog. But, from time to time, I really know how it is important. Now I have a good theme for my WordPress blog (you can check it right now) and I’d glad when many of my friend asked me what WordPress theme I’m using and how they can get one.

  2. says

    Couldn’t agree more. I’m currently building a WP website with 2 reasons in mind, good content and building that list. Why am I writing here right now? Because I read this post in my email and wanted to comment!

  3. says

    I’ve used plugins like pop-up domination and had my own newsletter landing page set-up and linked to through my site’s navigation… It’s only been about a month since I’ve installed Generate and conversions are up. No pop-ups, just the “Generate Box”.

    Gotta say, it works wonderfully well and it’s great that it does right out of the box!

    • says

      And some of the pop-up plugins out there have been known to problems with performance or security, so this is a nice alternative. (Plus for me as a reader it makes me feel less like stabbing anyone.) 😉

  4. says

    The Generate theme is exactly what I was looking for. I installed and customized it on my blog this week. Too early to report subscribe numbers but I”m confident they’ll go up. Thanks for designing a great theme!

  5. says

    I need some convincing. I built a simple blog using Headway. I learned a lot, sweat a lot, cried a lot. Is my blog attractive? Some days I think so, some I don’t. My problem (and why I’m leaving a comment) is that Headway moved on and I probably cannot (successfully) convert my current version to the newest/greatest Headway release. Plus the version I have now will no longer be supported in Feb. I’m bummed. I invested hours upon hours and it is all for nothing? Convince me to switch to your theme. I am in the very early stages of attempting to monetize my site. I’m linking to more sites and leaving more comments to get people to read my posts. I LOVE the idea of the email subscribe reminder and haven’t so far found a plug-in to fit this need. Any advice or suggestions would be appreciated! Thank you!

  6. says

    Out of all the Genesis themes I like the Generate Theme the most. I’m not looking to switch my layout at the moment but when I do I’ll certainly look seriously at this theme. I’m assuming I could use my iContact account with the email sign-up section?

    • says

      That section (the Generate Box as we call it) is actually just a text widget. That being said, you should be able to drop in your iContact form code and with a little styling you should be good to go.

  7. says

    Okay, I may not need as much convincing as I originally thought :). I kept searching some of your links and found, PROSE. I love it. I’m a writer at heart. Not published mind you, but I love to write and connect to my readers. Question: What is the easiest way to convert my young blog to the Genesis Framework and the Prose child theme? Also, I don’t have advertisers (yet :) so could I rename this or use for an alternate purpose? I understand a little code but not enough to conduct a full-fledged new design…and as you know, Headway is point and click design too, so it’s comfortable to me. Thanks!

    • says

      Carrie – I took a look at your site, and it looks really straightforward. With Prose, you can easily create something very similar to what you have now, I see you have a custom header, a custom background and footer widgets – all of which Prose has. Aside from that, it would simply require you to use the Design Settings that Prose offers to match the colors and fonts. :-)

  8. says

    I’ve been looking for a way to add this kind of opt in area to my websites and blogs for a while now, but I’ve never found anything that did what I wanted. But this looks great, as everything always does from StudioPress. The only trouble is, I’ll need to change all my themes over again!

    Having said that, since you said that the Generate area is just a text widget, is there a way to incorporate it into other StudioPress themes?

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