Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.
Does any of this sound familiar?
- That’s just dumb.
- No one’s over there.
- Who needs another social network?
Yep, many people, including me, were saying that about Twitter in 2008. Seems we were wrong.
Now, some people are saying the same things about Google+. Some of those people owe their current careers to being Twitter early adopters.
Here’s the deal. Google+ in early 2013 is way ahead of Twitter circa 2008. And it’s much more important for content creators and marketers than Twitter … and that’s saying a lot.
Let’s look at why Google+ is more inevitable than ever for content marketers.
Google+ Passes Up Twitter
Google+ is now the second largest social network in terms of active users, passing Twitter and ranking only second to Facebook. So much for the “ghost town” theory, huh?
Where did all that ghost town talk come from, anyway? How about Facebook’s PR department and snarky bloggers who’ve invested too heavily in other platforms?
Be careful who you listen to.
The Possibilities of Google Authorship
We’ve told you how to set up Google authorship on your WordPress site. But is it really that important?
Being active and authoritative on Google+ has already proven to positively affect your rankings. But it could go much further than that in the future.
Authorship is the way Google knows who the creator of a piece of content is (via a Google+ profile), no matter which site that content resides on. And it has benefits all by itself, such as higher click-through rates from search engine results.
Author Rank is the idea – supported by patents filed by Google – that who creates a page of content (and links out from that page), based on their historical reputation for creating content people actually like, would become one of the signals Google relies on when ranking relevant results of a particular topic.
The combination of Google+, authorship and Author Rank will give people who create great content an unfair advantage. And it’s about time.
It’s All About Content
Google+ isn’t a typical social network. It’s a topical network, organized around content, not who you went to high school with.
When an organization’s stated purpose is to organize the world’s information, it makes sense that Google+ has developed as a topical network. And instead of resisting, any content creator should be sprinting over to Google+ and building an audience there.
Let Us Help
We’re going to do our best to drag you over to Google+ for your own good.
- First, head over there and add me to your circles. I’ll give you smart online marketing content and groovy 80s music videos.
- We’ll also be doing live Hangouts (video presentations) including question and answer sessions.
- We’ll be starting up online communities about content creation for everyone to participate in.