While we want people to view, talk about, and share our content, we’re often afraid of negative reactions.
We might even refrain from publishing our writing because we fear that our projects will look “stupid,” despite our thoughtful efforts and hard work.
The day you overcome the fear of looking “stupid,” you’ll feel extremely free.
Overcoming that fear is a two-step process.
Step One: realize that creative folks who produce content regularly don’t necessarily think their work is brilliant and immune to criticism — they just don’t care anymore if it happens to be perceived as “stupid,” “bad,” or “pointless.”
How do you stop caring?
That’s Step Two: you must have confidence in your work and accept that it will take on a life of its own after you present it to the world.
To help you feel confident about your creations no matter how they’re interpreted, today’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to become an experienced writer
- How to communicate your expertise so you stand out from the crowd
- How to write blog posts that make people want to work with you
As you study the following lessons, consider how you can produce meaningful work that makes you proud and sparks a conversation.
Raubi Perilli is on a mission to clearly define what it means to be a writer in Are You Really a Writer … or Just a Copyist?
Not only does Raubi differentiate writers from mere copyists, she also explains the responsibilities that come along with being an author.
If you’re a writer looking to establish yourself as an authority in a specific industry, follow Raubi’s tips to move your career forward.
How do you stand out in a vast digital sea of competition?
In The Powerful Resource You’ve Always Wanted When Presented with Creative Challenges, I share how to customize your content marketing and craft your individual marketing story.
And, of course, I also talk about embracing criticism:
I always say there should be people who hate your writing. When everyone likes your writing, you haven’t made enough impact.
For instance, there should be someone who thinks it’s really dumb that you wrote about the serendipitous way you discovered your favorite recipe for an organic, non-toxic bathroom cleaner.
Because for every person who thinks it’s dumb, there is another person who is delighted you shared your recipe; it’s exactly what he was looking for — and he feels a connection with you because your story is his story.
Since you contributed a personal anecdote rather than just listing the ingredients in the recipe, you’ve helped a reader get to know you. Now, he values you as a resource.
Nothing is more frustrating for a content marketer than writing that doesn’t generate business leads.
Henneke is here to make sure that doesn’t happen to you with her 4 Simple Steps to Writing a Blog Post that Floods Your Inbox with Inquiries.
After explaining the four steps in detail, Henneke reveals a personal example of how she has used this method to win clients.
Disregard the opinions you can’t control
Use this post (and save it for future reference!) to help you produce your best work, become comfortable sharing it, and get people talking about your content.
You’ll discover that the benefits outweigh the risks.
Are you a writer who wants to become a Certified Content Marketer?
We open our Certified Content Marketer training to new students periodically. You can add your email to our waiting list below to be the first to hear about it.