http://www.copyblogger.com/going-off-road-to-sell/ Online marketing that works Thu, 09 Feb 2012 16:17:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.copyblogger.com/going-off-road-to-sell/#comment-349 Available For a Limited Time Only | Copyblogger Wed, 15 Mar 2006 21:51:15 +0000 http://copyblogger.com/?p=19#comment-349 [...] The Secret Code Word is “Buffalo”Going Off Road to SellDon’t Read This Post (or the Kitty Gets It)!The Structure of Persuasive ContentTransparent Marketing [...] [...] The Secret Code Word is “Buffalo”Going Off Road to SellDon’t Read This Post (or the Kitty Gets It)!The Structure of Persuasive ContentTransparent Marketing [...]

]]> http://www.copyblogger.com/going-off-road-to-sell/#comment-168 Trading Words For Traffic | Copyblogger Fri, 24 Feb 2006 20:42:00 +0000 http://copyblogger.com/?p=19#comment-168 [...] Now, why any copywriter wouldn’t want to sell in conjunction with the relationship environment that blogs provide — where you don’t have to beat people over the head in an all-or-nothing gambit — is beyond me. If you want to use direct-response materials, just take your blog readers “off road” for focused education and persuasion. Instead of one shot at the prize, you get many (albeit softer-pitched) opportunities to turn a reading relationship into a customer or client relationship. [...] [...] Now, why any copywriter wouldn’t want to sell in conjunction with the relationship environment that blogs provide — where you don’t have to beat people over the head in an all-or-nothing gambit — is beyond me. If you want to use direct-response materials, just take your blog readers “off road” for focused education and persuasion. Instead of one shot at the prize, you get many (albeit softer-pitched) opportunities to turn a reading relationship into a customer or client relationship. [...]

]]>