Why do some bloggers succeed while others fail?
Why do mediocre writers sometimes beat out the really gifted ones?
Why does talent ultimately not win?
You see it all the time, certain authors get published while others wait years without any luck.
Superior businesses struggle, while sub-par ventures take off.
These days, it’s not enough to be a good writer. In fact, it never was. You need more.
So what’s the answer?
The answer is marketing.
You need more than good content
A lot of talented writers fall into the trap of thinking that all it takes to succeed online is great content. That if the writing is good enough, they’ll magically get found by a huge audience.
There’s more to good copywriting than just writing.
“Bad” writers know something you don’t — namely, how to sell. And while they’re out there making bank, you’re still trying to figure out this whole “writing is a business” thing.
There’s a lesson to be learned here: even an average writer can build a dedicated following and sell a lot, if she understands the basics of online marketing.
This, of course, is scary and extremely dangerous (especially in the wrong hands). But it’s true. And the dirtbags already know this. They’re using it to their advantage.
It’s time you did the same.
What about “product first”?
We’ve all heard the following business equation:
BAD PRODUCT + GOOD MARKETING = FASTER FAILURE
But the reality is that this is also true:
DECENT PRODUCT + GOOD MARKETING = SUCCESS
And so is this:
GREAT PRODUCT + TERRIBLE MARKETING = “WHAT DID YOU SAY YOUR NAME WAS?”
Yes, your product is important. But it’s not the only element that’s essential. Not when we’re talking about getting the word out.
Forget “product first.” It’s now “promotion first”
If your product isn’t tweetable, it’s irrelevant.
If it’s not worthy of a Facebook “like” or an email forward, you’re setting yourself up for failure.
Why start at the bottom of the hill? You don’t have to.
If you’re smart, marketing becomes part of your product design. You’ll start to only build what you can profitably sell.
Doing this will give you a better product — something remarkable that people can’t help but share.
And if you don’t, you’ll be three steps behind the competition, unable to ever catch up.
If you can’t beat ’em, join ’em
It’s time for you to stop making excuses. Time to step up and become a better marketer.
Time to start making what you’re worth.
Sure, write compelling content, but also make the time to improve your marketing chops.
Sign up for the free Internet Marketing for Smart People course and get the basics under your belt.
Learn how to attract an audience, convert visitors to followers, and grow your blog into a reliable source of income.
Of course this isn’t about becoming a bad writer yourself, or selling anything that isn’t valuable.
It’s about learning the skills necessary to get your product (even if it’s simply the writing itself) the attention it deserves.
It’s time for bad writers to stop passing you by. The opportunity has arrived.
Do with it what you will.
About the Author: Jeff Goins is a writer, idea guy, and marketing consultant. You can follow him on Twitter @jeffgoins and download a copy of his eBook The Writer’s Manifesto for free.