Comments on: The Harpoon or the Net: What’s the Right Copy Approach for Your Prospects? http://www.copyblogger.com/harpoon-or-net/ Online marketing that works Thu, 09 Feb 2012 12:42:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Daquan Wright http://www.copyblogger.com/harpoon-or-net/#comment-1034882 Daquan Wright Mon, 12 Sep 2011 22:03:15 +0000 http://www.copyblogger.com/harpoon-or-net/#comment-1034882 I wouldn't advise anyone to stop working instead of being laid off for benefits, it can be motivational, but when you have family sometimes not taking those chances is safer. You can build your brand/business while you collect, so you still got a safety net. I wouldn’t advise anyone to stop working instead of being laid off for benefits, it can be motivational, but when you have family sometimes not taking those chances is safer.

You can build your brand/business while you collect, so you still got a safety net.

]]> By: How to Get Some Action: IMfSP Radio #3 | Copyblogger http://www.copyblogger.com/harpoon-or-net/#comment-1001925 How to Get Some Action: IMfSP Radio #3 | Copyblogger Fri, 25 Feb 2011 14:02:42 +0000 http://www.copyblogger.com/harpoon-or-net/#comment-1001925 [...] The Harpoon or the Net: What’s the Right Copy Approach for Your Prospects? [...] [...] The Harpoon or the Net: What’s the Right Copy Approach for Your Prospects? [...]

]]> By: Armand Nouri http://www.copyblogger.com/harpoon-or-net/#comment-995481 Armand Nouri Mon, 17 Jan 2011 05:32:00 +0000 http://www.copyblogger.com/harpoon-or-net/#comment-995481 Good point, Brian. I have also wondered this myself. I just ask myself, "do they have to go with these atrocious designs for these sales 'letters'"? Why not make them more--I don't know--easier on the eyes? Why do they have to look like something out of 1994? Is ugly a particualr visual selling technique that's proven to work? They don't look natural and they sometimes look creepy to me. You're right, sales letters could do a lot better. Why don't the "pros" just give them a face-lift then? Good point, Brian. I have also wondered this myself. I just ask myself, “do they have to go with these atrocious designs for these sales ‘letters’”? Why not make them more–I don’t know–easier on the eyes? Why do they have to look like something out of 1994? Is ugly a particualr visual selling technique that’s proven to work?

They don’t look natural and they sometimes look creepy to me. You’re right, sales letters could do a lot better. Why don’t the “pros” just give them a face-lift then?

]]> By: Frankie Cooper http://www.copyblogger.com/harpoon-or-net/#comment-974590 Frankie Cooper Sun, 14 Nov 2010 12:39:55 +0000 http://www.copyblogger.com/harpoon-or-net/#comment-974590 Wow, I'm learning new techniques each time I read a post to help me to become a better business minded entrepreneur and copywriter. Thanks for all the good content. Wow, I’m learning new techniques each time I read a post to help me to become a better business minded entrepreneur and copywriter.

Thanks for all the good content.

]]> By: How to Find Thousands More Prospects for Your Business | Affaholic.com http://www.copyblogger.com/harpoon-or-net/#comment-952391 How to Find Thousands More Prospects for Your Business | Affaholic.com Wed, 21 Jul 2010 00:16:08 +0000 http://www.copyblogger.com/harpoon-or-net/#comment-952391 [...] content net weaves a nice, friendly web of communication around all the categories of buyers, and keeps them [...] [...] content net weaves a nice, friendly web of communication around all the categories of buyers, and keeps them [...]

]]> By: Cath Lawson http://www.copyblogger.com/harpoon-or-net/#comment-951481 Cath Lawson Fri, 16 Jul 2010 23:56:22 +0000 http://www.copyblogger.com/harpoon-or-net/#comment-951481 @ BrianK and John - I wish I could write as badly as those famous copywriters, who are not good writers :) Sonia - This is a fab post. And what you say makes perfect sense. Netting folk you've already built a relationship with through blogposts and newsletters is always going to work - especially if they're not ready to buy right now. And if you're paying for Adwords ads to attract folk who are ready to buy now, it makes sense to use a long sales page, as it may be your only opportunity to sell to them. @ BrianK and John – I wish I could write as badly as those famous copywriters, who are not good writers :)

Sonia – This is a fab post. And what you say makes perfect sense. Netting folk you’ve already built a relationship with through blogposts and newsletters is always going to work – especially if they’re not ready to buy right now.

And if you’re paying for Adwords ads to attract folk who are ready to buy now, it makes sense to use a long sales page, as it may be your only opportunity to sell to them.

]]> By: Toronto Dentist :) http://www.copyblogger.com/harpoon-or-net/#comment-925042 Toronto Dentist :) Mon, 07 Jun 2010 11:40:57 +0000 http://www.copyblogger.com/harpoon-or-net/#comment-925042 What a terrific post Sonia! The harpoon vs. net helped clear things up for me. The great discussion that ensued added extra depth to the subject. Great to see some big players giving their priceless 2 cents. What a terrific post Sonia! The harpoon vs. net helped clear things up for me. The great discussion that ensued added extra depth to the subject. Great to see some big players giving their priceless 2 cents.

]]> By: Product Launches and Bikinis | How To Monetize You http://www.copyblogger.com/harpoon-or-net/#comment-816612 Product Launches and Bikinis | How To Monetize You Fri, 05 Feb 2010 20:51:45 +0000 http://www.copyblogger.com/harpoon-or-net/#comment-816612 [...] rope them in with a net of high-quality, relationship-building content, rather than trying to harpoon the sale in a single [...] [...] rope them in with a net of high-quality, relationship-building content, rather than trying to harpoon the sale in a single [...]

]]> By: Healthy Marketing Ideas - » WHAM! Jiu Jitsu Marketing http://www.copyblogger.com/harpoon-or-net/#comment-798762 Healthy Marketing Ideas - » WHAM! Jiu Jitsu Marketing Thu, 07 Jan 2010 16:06:20 +0000 http://www.copyblogger.com/harpoon-or-net/#comment-798762 [...] the kind of marketing referred to in Copyblogger’s seminal blog The Harpoon and The Net about the difference between a one-time shot of a sales letter and the gradual build-up of [...] [...] the kind of marketing referred to in Copyblogger’s seminal blog The Harpoon and The Net about the difference between a one-time shot of a sales letter and the gradual build-up of [...]

]]> By: A Screamingly Effective Blog Disclosure Policy: How (and Why) To Get One | My Blog http://www.copyblogger.com/harpoon-or-net/#comment-782767 A Screamingly Effective Blog Disclosure Policy: How (and Why) To Get One | My Blog Thu, 10 Dec 2009 15:50:37 +0000 http://www.copyblogger.com/harpoon-or-net/#comment-782767 [...] This might mean that you pimp out your online products with landing pages and direct-mail-ish sales letters that “hammers the reader with red headlines, yellow highlighting, and aggressive copy that grips the reade...“. [...] [...] This might mean that you pimp out your online products with landing pages and direct-mail-ish sales letters that “hammers the reader with red headlines, yellow highlighting, and aggressive copy that grips the reade…“. [...]

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