Comments on: One Big Way to Avoid a Headline Fail

By: 10 Proven Steps to Snag a Guest Post on an A-List Blog | Copyblogger

10 Proven Steps to Snag a Guest Post on an A-List Blog | Copyblogger — Fri, 05 Mar 2010 16:15:15 +0000

[...] not repeat those failed post title [...]

By: 43 Most Inspiring Writing Advice Posts of 2009

43 Most Inspiring Writing Advice Posts of 2009 — Wed, 02 Dec 2009 20:13:14 +0000

[...] One Big Way to Avoid a Headline Fail, by Brian Clark [...]

By: Natalie

Natalie — Sat, 14 Nov 2009 01:24:23 +0000

Came here from Twitter. Smart, BTW, re-publicising the post by writing about it! One way to fix the fail.

By: Creative Bookmarks: Best of October 2009 | Tutorial9

Creative Bookmarks: Best of October 2009 | Tutorial9 — Mon, 02 Nov 2009 13:01:33 +0000

[...] every article to succeed. What can you do to make that possible? This article will teach you how.One Big Way to Avoid a Headline FailHeadline. A small word with such a big importance. A headline has a lot of power to either attract [...]

By: UK Copywriting » The most important post you’ll ever read

UK Copywriting » The most important post you’ll ever read — Wed, 28 Oct 2009 16:52:16 +0000

[...] One Big Way to Avoid a Headline Fail by Brian Clark [...]

By: UK Copywriting » The most important blog post you’ll ever read

UK Copywriting » The most important blog post you’ll ever read — Wed, 28 Oct 2009 16:39:15 +0000

[...] One Big Way to Avoid a Headline Fail by Brian Clark [...]

By: The Niche is in the Name

The Niche is in the Name — Tue, 20 Oct 2009 17:35:54 +0000

Hey Brian,

Always love reading your insights; this is a a great one.

I am amazed that it is so startling to some of your readers though, if there is a first rule in copywriting(or blog writing) it should be in being interesting. Since the headline is the AD for the AD or in blogs the title that provokes an interest to spark enough interest to get a reader to read. Simply following the “AIDA” formula will help any blog writer write better headlines. AIDA stands for attention, interest, desire and action. Your headline should always attract attention and interest. The first paragraph should prove the headline.(Makes me wonder if my comment has already failed… hmmm?)

I was also amazed that no one mentioned E. Haldeman Julius. I wrote a blog post awhile back on this subject, if you click on my name up above you can read my two cents on it. It talks about how a great copywriter from nearly a hundred years ago sold books through magazines and that the only thing that sold the book was the title of the book. Customers had a choice of 100 titles and they could buy 20 for a buck(my how prices have changed). E. Haldeman Julius wrote a book of his adventures called, “The First Hundred Million”.

By: AtlantaRealEstate

AtlantaRealEstate — Tue, 20 Oct 2009 11:42:33 +0000

Makes perfect sense to me and when I think about it, it definitely applies.

In fact, just recently there was a post like this on AG and I just marked it read and moved on.

By: ElizOF

ElizOF — Sun, 18 Oct 2009 22:22:42 +0000

Definitely some food for thought here. ..
I didn’t use to labor over headlines because of the notion that in blogging content is king. However, if the headline is a dud the rest of our content can be overlooked. I appreciate your honesty and insights; we all fail sometimes…
I am working on varying my blog headlines and have found your Headlines section extremely helpful. Thanks again!
Cheers,
Elizabeth

By: SOB Business Cafe 10-16-09 | Liz Strauss at Successful Blog

SOB Business Cafe 10-16-09 | Liz Strauss at Successful Blog — Fri, 16 Oct 2009 14:08:18 +0000

[...] One Big Way to Avoid a Headline Fail [...]