Comments on: The Single Most Important Thing Your Headline Must Do

By: How To Write The Perfect Tweet

How To Write The Perfect Tweet — Tue, 09 Mar 2010 08:01:14 +0000

[...] to care if you link it next to ‘This is cool.’The reason can be number of different things. Promises work extremely well, but only if you actually deliver. Lie to people enough and it doesn’t matter [...]

By: Week 2: Pumping Up Post Titles « The 2010 Blog Improvement Project

Week 2: Pumping Up Post Titles « The 2010 Blog Improvement Project — Mon, 15 Feb 2010 14:10:40 +0000

[...] getting into the details, I just wanted to note that it’s important to remember what headlines or titles are supposed to do: get someone to read your post. That means that they can be humorous, but they also need to be [...]

By: Allen Taylor

Allen Taylor — Thu, 01 Oct 2009 11:10:15 +0000

Gerlaine, you’ve got the two most important things for a headline: Get their attention and use the keyword. That’s how online headline writing should be done.

By: Gerlaine

Gerlaine — Thu, 01 Oct 2009 10:34:01 +0000

I used to write catchy headlines for my articles, but then started ready all the SEO stuff and got away from it. Now google is putting the slap down on a lot of SEO tactics and I find it is much better to just go ahead and write the catchy title and just include the keyword.

By: Beyond Headlines: How to Get Your Audience to Read Every Word | Copyblogger

Beyond Headlines: How to Get Your Audience to Read Every Word | Copyblogger — Wed, 30 Sep 2009 15:17:59 +0000

[...] winning headline should have set up a promise of valuable information. This is your opportunity to reinforce the benefit they’ll receive [...]

By: Rocky

Rocky — Sat, 05 Sep 2009 18:36:14 +0000

What an amazing article! Thank you for sharing this with us Brian, you’re a genius in this niche!

By: Come deve essere il tuo prossimo titolo

Come deve essere il tuo prossimo titolo — Tue, 01 Sep 2009 22:03:42 +0000

[...] Fonte: The Single Most Important Thing Your Headline Must Do. [...]

By: Lydia, CluelessCrafter

Lydia, CluelessCrafter — Tue, 01 Sep 2009 16:14:09 +0000

It is a good idea to use language in your headlines that capture the general mood of the media that day. If it’s a sad day (death of a political figure, for example) try to tie into that sentiment.

By: What's in the Headline | Geek4Eva

What's in the Headline | Geek4Eva — Sun, 30 Aug 2009 10:17:46 +0000

[...] your answer in the comments below and click here to find out the [...]

By: Phenomenal

Phenomenal — Fri, 28 Aug 2009 17:44:36 +0000

This is a fantastic article, James. And I’m with Cathy on the suggestion that a follow-up article could highlight ways to transform the boring headlines into compelling ones — your off-the-cuff examples in your comment reply were simply terrific.

Obviously, the point is not to create artificial and hyperbolic headlines, and equally obviously, it doesn’t matter which headline people most responded to. The point is to make a PROMISE with the headline (something the reader will benefit from knowing), and then deliver on the promise in the article.

It’s a simple point we’ve heard many times, but your article is a brilliant example of exactly what you’re preaching. Thank-you!