Writing credible, useful headlines that work is one of the most important — if not the most important — ways to spend your marketing time and effort online.
If you get your headlines right, it’ll transform the spread of your ideas. If you get them wrong, you’ll miss countless opportunities with your content.
Use these links. Read them. Re-read them. Most importantly, understand why these formulas work.
Practice writing truthful headlines that people want to click, and (paraphrasing Dr. Seuss) see where this craft takes you …
How to Write Headlines That Work
A basic definition of why good headlines matter, followed by the individual contsructions of eight major headline categories, courtesy of Mr. Bob Bly. Read this post alone, and you’ll know more about headlines than most working writers.
10 Sure-Fire Headline Formulas That Work
The “how to” headline is a faithful workhorse, but sometimes you need to get out, stretch your legs, and try something different. These 10 formulas are proven to engage readers, but don’t just copy and paste them on top of your article. Dig deeper, work to understand why these formulas work, and then make them your own.
9 Proven Headline Formulas That Sell Like Crazy
Mr. Rieck opens up 9 more headline formulas in this article, expanding on each with an important “why”. And don’t worry, he includes plenty of useable examples to pick apart and learn from.
7 More Sure-Fire Headline Templates That Work
At this point, Clark has basically given away the farm. Seriously, if you’ve studied the articles in this list so far — really studied — you’ve been given the keys to kingdom where headlines are concerned. If they don’t read your headline, they don’t read you.
Warning: Use These 5 Headline Formulas at Your Own Risk
And now for a bit of an alarm. Yes, learn from and use these templates. No, do not copy and paste (or, swipe) them wholesale. If you do, you’ll quickly run up against that problem of context, and he is a merciless teacher. You must understand why these formulas work before employing them. Here’s 5 more for you to use at your own risk …
The Three Key Elements of Irresistible Email Subject Lines
An email subject line is a headline. Considering that email marketing is one of the most powerful tools you’ll use online, well, you get it. This is an important skill to master. Don’t worry, Mr. Clark takes you right through the fundamentals, the specifics and the secret sauce of how to write email subject lines that get opened.
The Art of Writing Great Twitter Headlines
From an average reader’s perspective, Twitter is an uncontrollable firehose of text, flooding screens large and small, relentlessly moving on to the next. Every lesson that applies to writing headlines that work, must be applied to writing for Twitter, in spades. In this article, Mr. Clark shows you how to get clicked, retweeted, and followed on Twitter, through writing well … specifically for the brief medium.
About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.