Comments on: What the Horizon Realty Fail Can Teach You About Social Media

By: The Internet of Things» Blog Archive » From Copyblogger: 5 Lessons You Can Learn from a Breathtaking Customer Service Fail | Copyblogger » The Internet of Things

Mon, 02 Jan 2012 22:34:25 +0000

[...] Just when we were nearly reduced to checking out our weird cousin Lenny’s 120-part Facebook timeline of meringue sculpture, we were blessed with a stunning social media fail. [...]

By: Wilson Usman

Wilson Usman — Fri, 02 Sep 2011 12:10:51 +0000

This could’ve been such a simple solution that could’ve have brought the company some positive media, if they just had listened and talked to the tenant and fix the problem.

I don’t think someone would just post a comment like that for no reason or intent behind it, besides expressing their frustration.

If they would have taken the opposite approach and fixed it, their story could have been ” WOW Horizon is awesome, within a few hours of me posting on twitter, they came and got the problem fixed. Thank you Horizon that’s why I choose you”

Okay maybe that’s too much, but you get the point.

Did you see the story about…It’s better if you read it. Too long for me to tell it here. http://shankman.com/the-best-customer-service-story-ever-told-starring-mortons-steakhouse/

By: 25 Lessons You Can Learn From Sonia Simone | Jade Craven

25 Lessons You Can Learn From Sonia Simone | Jade Craven — Sun, 20 Jun 2010 08:58:55 +0000

[...] talked about this in her post about the horizon realty group Think you just have 20 followers? Think again. Your tweets are findable both on Twitter search and [...]

By: The Number One Reason Why Social Media Campaigns Fail | Visionary Blogging

The Number One Reason Why Social Media Campaigns Fail | Visionary Blogging — Thu, 18 Mar 2010 08:08:01 +0000

[...] try too hard to steer the conversation their [...]

By: Dominomania: Nur 32 Seiten gehören der Migros » blogwerk.com

Dominomania: Nur 32 Seiten gehören der Migros » blogwerk.com — Thu, 10 Dec 2009 07:04:21 +0000

[...] «Twitter-Quatsch» ignorieren, könnten ein unangenehmes Erwachen erleben (als Beispiel wird ein älterer Blogpost über eine Immobilienfirma aus Chicago verlinkt, die eine Mieterin wegen eines kritischen [...]

By: Tim

Tim — Wed, 18 Nov 2009 20:09:42 +0000

Great read – thanks for the insight. Reminds me of a story I heard from Clay Shirky last week.

He was scheduled for a flight and kept getting delayed (I believe it was JetBlue). After repeatedly attempting to contact them, he sent out a tweet saying, “what’s up with [airline]? I’m geting no response.”

Literally, within minutes, Southwest Airlines had responded and offered to help…even offering to comp his flight.

Who do you think the hero is in this story? There wasn’t a response from the other airline, but they did get some immediate, bad press.

By: Dures réalités du marketing sur les réseaux sociaux « Le Blogue de Samuel Parent

Wed, 18 Nov 2009 17:42:51 +0000

[...] Les entreprises qui croient pouvoir ignorer toutes ces niaiseries de pertes de temps, vont éventuellement avoir un dure réveil. [...]

By: Doug C.

Doug C. — Mon, 16 Nov 2009 12:10:39 +0000

So what happened to the woman?

By: Internet Strategist @GrowMap

Internet Strategist @GrowMap — Sat, 14 Nov 2009 22:07:37 +0000

Businesses truly NEED these wake-up calls. Power is gradually shifting to the consumer – and it really needs to do that because the power trips so many are on are outrageous.

Landlords will be among the first to get a clue the hard way. I saw one who commented that he sold his rentals because bad publicity on landlord complaint sites had made renting them nearly impossible.

In case any believe the current bad economy makes homes easier to rent (as I originally thought), the truth is the tight mortgage market has forced homeowners to rent and increased supply far more than the bad economy has reduced the demand.

I know a landlord who was born with a silver spoon and has never lived on only her own income. She has no empathy at all and harasses and throws out tenants with many years of paying on time because they ask for a week or two to pay after a lay-off.

Right now landlords have the power unless the tenants force them to use the laws which cost landlords money but still don’t really help renters. The Internet may change all that but it will take many years before the clueless realize why their business dropped off.

By: Ankit Mishra

Ankit Mishra — Fri, 13 Nov 2009 19:30:22 +0000

great post on why social media is important for businesses. I am from India where the internet penetration is higher than it ever was. Here people use twitter as a chat room.

When I started off on twitter, I realized the need for effective utilization of this great tool and also @replied a lot of famous twitterers so that they could understand how they were misusing, rather mistweeting.

I got a few responses saying almost the same thing: we spend a lot of money in our marketing campaign. Why should we spend so much time as well.

Thoroughly misunerstanding the phenomenon which could ruin their future, they kept on chugging “how are you tweeps”… god bless them…